Pulmonology clinics · Digital marketing
Put the effort where a patient with a long cough actually looks, and drop the rest.
Digital marketing for a chest clinic is the choice of which channels to run, in what order, so that families with breathing trouble find and book you. GullySales sets the plan around search, the map listing, WhatsApp and a small amount of paid search.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What digital marketing means
Digital marketing is the combined work of search, social media, advertising and website channels running together rather than as separate projects with separate people. GullySales runs these as one connected system so a change in one channel, such as a new offer, is reflected everywhere at once.
Last updated 18 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.
For pulmonology clinics
Where it usually goes wrong, and what we would do.
“Channels differ in what they are good for”
Search finds the person with a symptom, the map finds the person nearby, WhatsApp keeps the patient who booked, and awareness posts reach people not yet worried. Treating them as one budget hides which one does which job.
“Paid search suits a narrow set of queries”
Searches such as chest specialist near me and cough for a month are worth paying for where the clinic can book promptly. Broad terms on lung health spend money on readers with no intention to visit.
“Seasons shape the whole plan”
Pollution weeks, the monsoon and winter bring patients in waves. A plan that spends evenly all year pays most when the diary is full, and least when pages are being read ahead of the season.
“Medical advertising rules apply to every channel”
What is allowed in a post, an ad and a message differs by profession and state. The plan should name who reads the wording before it goes out and what is left out on principle.
What we do
What we deliver for pulmonology clinics.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A channel plan
Which channels run, in what order and why, built from your records of how patients arrived.
Result: A written plan the doctor has read and agreed.
A search and listing set-up
The symptom pages, the Business Profile and a small paid search account for a narrow set of queries.
Result: Patients can find and book from the first search.
A season calendar
Pages and messages timed to the smoke, fog, monsoon and winter weeks.
Result: Known patients are contacted before each season.
A source record at the desk
Every enquiry tagged by channel, kept by the desk.
Result: You can see which channel brings which patient.
A wording review
Ads, posts and pages read by your adviser before they go out.
Result: Nothing runs that the adviser has not seen.
How the result is measured
- Enquiries across channels
- Cost per enquiry overall
- Channel mix by contribution
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these pulmonology clinics.
- Single-doctor chest and asthma clinics
- Pulmonology clinics with an in-house lung function lab
- Chest physicians who operate bronchoscopy at a hospital
- Allergy and asthma centres
- Sleep disorder and sleep apnoea clinics
- Pulmonary rehabilitation practices
- TB and chest diseases clinics
- Pulmonology departments in multi-speciality hospitals
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the digital marketing work runs
- 1
Understand the objective
We agree the one thing this campaign needs to achieve before choosing any channel.
- 2
Audit available channels
We assess which channels are realistic to run well within the budget and timeline.
- 3
Strategise the central idea
One message and offer is developed that will work across every planned channel.
- 4
Implement across channels
Each channel receives its own adapted version, launched on a shared timeline.
- 5
Measure as one campaign
Results from every channel are combined into a single report against the original objective.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
How much should a clinic spend on ads?
Is paid search worth it for a new clinic?
Which should come first, the website or the listing?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for pulmonology clinics
Everything else we would do for you.
Closest to this: strategy and research
Also for pulmonology clinics
Or start from the overview: sales and marketing for pulmonology clinics.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.