Pulmonology clinics · Social media
Post what a family needs to know about breathing, and leave the scare to others.
Social media for a chest clinic is the use of short videos, pictures and posts to explain symptoms, tests and devices to people who may later book. GullySales plans what your doctor is willing to show and writes it with your adviser, without claims about outcomes.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What social media means
Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.
Last updated 18 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.
For pulmonology clinics
Where it usually goes wrong, and what we would do.
“The inhaler video is the post that gets saved”
A patient who forgot the steps at home looks for the clip again. A short video of your nurse using each device, in the family's language, serves the existing patient and shows a new reader how the clinic teaches.
“Awareness days give a reason to post, and a reason to hold back”
World Asthma Day and World COPD Day suit an explanation of symptoms and a note on when to see a doctor. They do not suit offers, procedure prices or before and after stories, which medical advertising rules treat with care.
“A frightening image drives the reader away”
Black lungs and gasping figures get a reaction and little else. A calm post that names a symptom and says when a check is sensible keeps the reader reading and keeps the clinic's tone steady.
“Patients are not content”
A photograph of a patient, or a story of one patient's recovery, raises consent and privacy problems and runs against the rules in most medical councils. Show the doctor, the lab and the devices instead.
What we do
What we deliver for pulmonology clinics.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A content plan built on four subjects
Symptoms, tests, devices and seasons, each with a set of post ideas your doctor has approved.
Result: A list of posts the doctor has already agreed to.
A set of inhaler and device clips
Short videos shot in your clinic, with captions in the languages your patients speak.
Result: Each device has a clip a patient can replay at home.
Awareness-day posts
Posts for World Asthma Day and World COPD Day with symptom information and no offers.
Result: Calendar posts that carry no claims and no price.
A reply guide for comments and messages
Wording for questions that arrive on a post, moving anything personal to a phone call.
Result: The desk answers consistently and keeps medical advice off public threads.
Review by your adviser
Posts and captions read against your council's guidance before publication.
Result: Nothing is posted that the adviser has not seen.
How the result is measured
- Posts published
- Engagement rate
- Enquiries from social profiles
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these pulmonology clinics.
- Single-doctor chest and asthma clinics
- Pulmonology clinics with an in-house lung function lab
- Chest physicians who operate bronchoscopy at a hospital
- Allergy and asthma centres
- Sleep disorder and sleep apnoea clinics
- Pulmonary rehabilitation practices
- TB and chest diseases clinics
- Pulmonology departments in multi-speciality hospitals
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the social media work runs
- 1
Understand your audience and platforms
We identify which platforms your specific buyers actually use and what kind of content they respond to.
- 2
Audit current presence
We review existing pages, past content performance and any gaps in consistency.
- 3
Build the content calendar
A plan is created, balancing genuine value with occasional direct offers.
- 4
Implement and post
Content is created and published consistently on the agreed schedule.
- 5
Measure and optimise
We track enquiries alongside engagement and adjust the content mix based on what actually performs.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Which platform should a chest clinic use?
May the doctor appear in the videos?
What do we do about a rude or alarmed comment?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for pulmonology clinics
Everything else we would do for you.
Closest to this: content and social
Also for pulmonology clinics
Or start from the overview: sales and marketing for pulmonology clinics.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.