Skip to content

Rheumatology clinics · CRM

Keep one record for every long-term patient and every doctor who refers to you.

A CRM for a rheumatology clinic is a system that holds each enquiry, patient, referrer and due date in one place. GullySales sets up the fields, stages and reminders around your own process and keeps the records free of clinical detail.

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of doctors and general clinics at work in India

What CRM means

A CRM is the record where every enquiry, call and quote is kept against a customer, replacing separate notebooks, spreadsheets and memory. GullySales sets up or cleans an existing CRM and reports from it by enquiry outcome rather than by activity logged.

Last updated 18 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For rheumatology clinics

Where it usually goes wrong, and what we would do.

  • “A paper register loses the due tests”

    A patient on long-term medicine needs a blood test and review on a set date. When this lives in a notebook or in one person's memory, a missed review turns into a flare and a lost patient.

  • “Referrers are records too”

    A physician who sends several patients in a season is worth knowing. A CRM that tracks referrers by name, number sent and last contact tells you who to thank and who has gone quiet.

  • “Clinical detail does not belong in a marketing tool”

    Keep diagnoses and reports in your clinical system. The CRM holds name, number, source, stage and next date. Patient data is sensitive, so check your adviser on consent and data rules.

  • “Infusion bookings need their own stage”

    A patient planning an infusion needs a bed, a nurse and a drug ordered ahead. A stage in the CRM for this keeps the booking from falling between the desk and the day-care room.

What we do

What we deliver for rheumatology clinics.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A patient and referrer record structure

    Fields for name, number, source, stage, next review date and referrer, without clinical detail.

    Result: Every new patient and referrer fits in one record.

  2. Stages from enquiry to long-term patient

    Enquiry, first visit booked, first visit done, plan agreed, review due and infusion planned.

    Result: Each patient sits at one stage that the desk can read.

  3. A due-test and review register

    A view that lists the patients whose next test or review is coming, sorted by date.

    Result: The desk opens one list and rings the right people.

  4. A referrer log

    A record of every referrer, the patients sent, the acknowledgement and the last update given with consent.

    Result: You can see which referrers have not heard from you.

  5. A consent and opt-out field

    A mark showing whether the person agreed to be contacted and in which way.

    Result: Reminders go only to those who agreed.

How the result is measured

  • Enquiries logged in the CRM
  • Data completeness
  • Reports generated from CRM data

Recorded as a baseline before work starts, so every later report has an honest comparison.

Who it is for

This is written for these rheumatology clinics.

  • Single-rheumatologist consulting clinics
  • Rheumatology and immunology centres with an infusion room
  • Rheumatology departments in multi-speciality hospitals
  • Visiting rheumatologists who consult one or two days a week in district towns
  • Paediatric rheumatology specialists
  • Clinics with a combined rheumatology and orthopaedic or dermatology service
  • Arthritis and osteoporosis centres
  • Practices that run a lupus or scleroderma follow-up clinic

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the CRM work runs

  1. 1

    Map the sales process

    We record how a deal actually moves from enquiry to close in your business today.

  2. 2

    Configure stages and fields

    The CRM's pipeline and fields are built to match that process exactly, not a generic template.

  3. 3

    Set up automations

    Reminders, assignment rules and follow-up triggers are configured so routine steps happen without manual effort.

  4. 4

    Test with real deals

    We run the configuration against actual current deals to catch gaps before the whole team relies on it.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Which tool should a clinic use?
Choose a simple one the desk will keep up. A shared sheet can be enough at first, and a CRM tool follows when the volume grows. We set up whichever fits.
Is it safe to hold patient data in a CRM?
Hold the minimum, keep clinical detail in your clinical system and restrict who can open the records. Data and consent rules apply, so check with your own adviser before you load a list.
Who updates the records?
The desk, as part of each call. We build the fields so that updating takes a moment and nothing needs typing twice.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.