Rheumatology clinics · CRM
Keep one record for every long-term patient and every doctor who refers to you.
A CRM for a rheumatology clinic is a system that holds each enquiry, patient, referrer and due date in one place. GullySales sets up the fields, stages and reminders around your own process and keeps the records free of clinical detail.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

What CRM means
A CRM is the record where every enquiry, call and quote is kept against a customer, replacing separate notebooks, spreadsheets and memory. GullySales sets up or cleans an existing CRM and reports from it by enquiry outcome rather than by activity logged.
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Sales and marketing for rheumatology clinics, the overview.
Last updated 18 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.
For rheumatology clinics
Where it usually goes wrong, and what we would do.
“A paper register loses the due tests”
A patient on long-term medicine needs a blood test and review on a set date. When this lives in a notebook or in one person's memory, a missed review turns into a flare and a lost patient.
“Referrers are records too”
A physician who sends several patients in a season is worth knowing. A CRM that tracks referrers by name, number sent and last contact tells you who to thank and who has gone quiet.
“Clinical detail does not belong in a marketing tool”
Keep diagnoses and reports in your clinical system. The CRM holds name, number, source, stage and next date. Patient data is sensitive, so check your adviser on consent and data rules.
“Infusion bookings need their own stage”
A patient planning an infusion needs a bed, a nurse and a drug ordered ahead. A stage in the CRM for this keeps the booking from falling between the desk and the day-care room.
What we do
What we deliver for rheumatology clinics.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A patient and referrer record structure
Fields for name, number, source, stage, next review date and referrer, without clinical detail.
Result: Every new patient and referrer fits in one record.
Stages from enquiry to long-term patient
Enquiry, first visit booked, first visit done, plan agreed, review due and infusion planned.
Result: Each patient sits at one stage that the desk can read.
A due-test and review register
A view that lists the patients whose next test or review is coming, sorted by date.
Result: The desk opens one list and rings the right people.
A referrer log
A record of every referrer, the patients sent, the acknowledgement and the last update given with consent.
Result: You can see which referrers have not heard from you.
A consent and opt-out field
A mark showing whether the person agreed to be contacted and in which way.
Result: Reminders go only to those who agreed.
How the result is measured
- Enquiries logged in the CRM
- Data completeness
- Reports generated from CRM data
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these rheumatology clinics.
- Single-rheumatologist consulting clinics
- Rheumatology and immunology centres with an infusion room
- Rheumatology departments in multi-speciality hospitals
- Visiting rheumatologists who consult one or two days a week in district towns
- Paediatric rheumatology specialists
- Clinics with a combined rheumatology and orthopaedic or dermatology service
- Arthritis and osteoporosis centres
- Practices that run a lupus or scleroderma follow-up clinic
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the CRM work runs
- 1
Map the sales process
We record how a deal actually moves from enquiry to close in your business today.
- 2
Configure stages and fields
The CRM's pipeline and fields are built to match that process exactly, not a generic template.
- 3
Set up automations
Reminders, assignment rules and follow-up triggers are configured so routine steps happen without manual effort.
- 4
Test with real deals
We run the configuration against actual current deals to catch gaps before the whole team relies on it.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Which tool should a clinic use?
Is it safe to hold patient data in a CRM?
Who updates the records?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for rheumatology clinics
Everything else we would do for you.
Closest to this: leads and follow-up
Also for rheumatology clinics
Or start from the overview: sales and marketing for rheumatology clinics.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.