Rheumatology clinics · Healthcare
Reach the patient who has seen four doctors for joint pain and still has no name for it.
Meera, a 29-year-old teacher in Coimbatore, wakes with stiff hands that take an hour to loosen.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
A rheumatology clinic diagnoses and treats autoimmune and inflammatory conditions such as rheumatoid arthritis, lupus, gout and spondylitis. Marketing makes the clinic findable for people with long-running joint pain and no diagnosis. Sales is the first visit. Then the plan. GullySales writes the symptom pages, the first-visit guide and a referral page for orthopaedic surgeons and physicians.
A knee X-ray, two orthopaedic clinics and a physiotherapist have all come to nothing, one doctor called it a calcium problem, and a joint oil from a shop in Gandhipuram did no good. A friend says maybe it is arthritis, but Meera is too young for that. Then 'morning stiffness in fingers for months' goes into the phone, an article comes up, and a search for a rheumatologist shows there is one in town.
In a district town the nearest rheumatologist may be a long bus ride away, and many people do not know the speciality exists. A clinic here has an odd problem: plenty of possible patients, few of whom have the word. Those who do arrive have been ill for years, and they return for tests and prescriptions for as long as the doctor advises.
Last updated 18 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.
How buyers decide
How rheumatology clinics are chosen.
Many patients are referred, after a long wait. A family physician, an orthopaedic surgeon, a dermatologist treating psoriasis or an eye doctor treating uveitis eventually suspects an autoimmune cause and names a rheumatologist. The patient then searches that name, reads the clinic's page and decides whether the distance is worth it.
Some patients find a rheumatologist on their own, typing a symptom like swollen joints with fatigue or a butterfly rash. They read patient forums, ask in a Facebook group and compare two or three doctors for how clearly they explain a diagnosis and how they handle the long-term drugs.
A patient told to take a medicine for years, with regular blood tests, wants a doctor who is reachable and who explains the plan. Staying matters as much as arriving, because a patient who drifts away may next appear before a doctor who does not know the history.
The problem
What usually goes wrong for rheumatology clinics.
What owners tell us on the first call, in their words.
“Patients arrive after years and several wrong diagnoses”
They were told it is age, calcium, a slipped disc or stress, and they arrive worn out and wary of one more opinion.
“Local families think a rheumatologist is a bone doctor”
Orthopaedic clinics in town do not always refer patients with inflammatory arthritis, because nobody has told them what the clinic takes.
“A review visit is a day's journey”
For someone from a district town, a missed visit means a missed blood test.
“The internet frightens people about the drugs”
A patient reads about side effects, stops the tablet without telling the doctor and returns months later with a flare.
“Biologic infusion days are hard to explain and schedule”
A patient needs a bed, a nurse and a drug that has to be ordered ahead, and the reply routine says none of this.
“The online presence is a doctor's CV”
It lists degrees and conferences but nothing on lupus, gout, spondylitis or what happens at a first visit.
What we do
What we do for rheumatology clinics.
Everything included for rheumatology clinics.
A page for each symptom a patient types
Morning stiffness, swollen joints, back pain that is worse at rest and joint pain with fatigue or rash, each reviewed by your doctor and ending with how to book.
A what-to-expect page for the first visit
How long the visit takes, which old reports to bring, which blood tests may be asked for and who should come along.
A page for orthopaedic surgeons, physicians and dermatologists
The signs that suggest an inflammatory cause, the contact route, and a quick report to the referring doctor after the visit, given with consent.
A register of next blood tests and review dates
Each long-term patient with the date due. Patients who live far away are offered a phone or video review if your adviser confirms it fits the rules.
A page of answers on long-term medicines
Written with your doctor, with a clear line to ring the clinic before stopping anything.
An infusion day sheet
What to bring, how long the day takes, who to call, how the drug is ordered, and what to ask the insurer.
How the result is measured
- New patients by referring doctor or source
- Time from first symptom to first visit, as the patient reports it
- First consultations booked from enquiries
- Patients who kept their next scheduled review
- Infusion bookings made against enquiries
- Reviews received and replied to
Recorded as a baseline before work starts, so every later report has an honest comparison.
Every service, written for rheumatology clinics
Each has its own page: what it involves for rheumatology clinics, what you get, and what it is measured on.
- Lead generationBring in the patient with swollen joints and no diagnosis, not just any joint pain.
- SEOWrite for the searcher who types a symptom, where the undiagnosed patient starts.
- Local SEOShow up on the map when someone nearby searches for a doctor who treats arthritis.
- Social media marketingPost the plain explanations that undiagnosed patients and their families pass around.
- Content marketingAnswer the questions a patient asks before they know which doctor to see.
- Buyer personasWrite down who is deciding, because the patient is seldom the only one.
- CRMKeep one record for every long-term patient and every doctor who refers to you.
- Follow-up systemsMake sure the patient who needs the next blood test hears from you before the date passes.
- WhatsApp marketingUse the app patients already open to book visits, list reports and remind reviews.
- Digital marketingJoin search, referrals, Maps and chat into one route from symptom to first visit.
- WebsiteBuild a site where a worried reader finds their symptom, the doctor and a way to book.
Worth a page and a campaign of their own
Rheumatoid arthritis · Ankylosing spondylitis and back stiffness in young adults · Lupus · Gout and high uric acid · Psoriatic arthritis · Osteoarthritis that does not fit the pattern · Vasculitis and scleroderma · Fibromyalgia and unexplained widespread pain · Biologic infusions
Priority campaigns
Campaigns for what rheumatology clinics most want to sell.
Each one planned around when your buyers decide, and measured against the baseline.
Joint pain under forty
Search ads and a page for people told they are too young for arthritis, explaining when stiffness and swelling need a specialist.
World Arthritis Day and World Lupus Day
A talk or an online session with your doctor, a simple symptom checklist and a clear message on who should see a rheumatologist. No offers on treatment.
Gout after feasts and festivals
A page on joint pain after a wedding or a festival, with advice to see a doctor and the tests done. Aimed at people who treat each attack with a painkiller.
Visiting days in district towns
A notice on Maps, WhatsApp and local clinics for each visiting day, with a booking number and a request to bring old reports.
Beyond search
Where we reach buyers of rheumatology clinics, beyond Google.
Search matters, but it is rarely the only way this industry's buyers find a supplier.
Orthopaedic surgeons and physiotherapists
They see joint pain first. A note on signs of inflammatory disease and a clear way to refer, with an update to the surgeon given with the patient's consent.
Family physicians in district towns
A physician may hold a patient with years of unexplained joint pain and no name for it. A referral page and a phone number tell the physician where to send that patient.
Dermatologists and ophthalmologists
A patient treated for psoriasis or uveitis may also have a joint complaint. A short guide to when to refer fits alongside their own work.
Pathology labs
A positive RA factor or ANA report is the moment a patient starts asking who to see. A leaflet with your number can sit at the lab counter, if the lab agrees.
Patient support groups
Local arthritis and lupus groups run on WhatsApp. A talk by your doctor, with no sales pitch, earns more trust than an advertisement.
Who it is for
This is written for these rheumatology clinics.
- Single-rheumatologist consulting clinics
- Rheumatology and immunology centres with an infusion room
- Rheumatology departments in multi-speciality hospitals
- Visiting rheumatologists who consult one or two days a week in district towns
- Paediatric rheumatology specialists
- Clinics with a combined rheumatology and orthopaedic or dermatology service
- Arthritis and osteoporosis centres
- Practices that run a lupus or scleroderma follow-up clinic
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs for rheumatology clinics
- 1
Ask who refers and how far patients travel
We look at the referrers, the distances, how many patients return for a second and third review, and how infusion bookings are handled.
- 2
Settle the wording for medicines and long courses
Pages and ads are worded with you and your adviser, especially where medicines are named.
- 3
Set up the clinic number, saved replies and the patient register
The replies cover first-visit questions, and the register holds every long-term patient with the next test due.
- 4
Write the symptom pages, the medicine page and the profile
Pages for your doctor to review and a complete Maps listing.
- 5
Reach referrers, support groups and visiting-day towns
The referral page, the awareness talks and the town notices, with reminders for patients who agreed to hear from you.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
IVF Solutions
- Situation
- The clinic had next to no presence online. People making one of the most considered decisions of their lives were doing their research somewhere else, and forming a view before the clinic knew they existed.
- What we did
- Social profiles opened
- Educational content on a schedule
- Google Business Profile built out
- A working feedback loop
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Also worked with
Chord Road Hospital · Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions rheumatology clinics ask before they call.
Not here? More answers, or ask on WhatsApp.
Can a rheumatology clinic advertise treatment for arthritis or lupus?
Can we mention biologic medicines on the website?
How do we serve patients from other towns?
Patients keep stopping medicines on their own. What can we do?
Do we need to compete with orthopaedic clinics for search traffic?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
Part of Healthcare. See the other industries in the sector.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.