Rheumatology clinics · Social media
Post the plain explanations that undiagnosed patients and their families pass around.
Social media for a rheumatology clinic is the use of posts, short videos and community talks to explain symptoms and when to see a specialist. GullySales plans the posts with your doctor, keeps the tone informative, and keeps patient stories and claims out.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What social media means
Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.
Last updated 18 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.
For rheumatology clinics
Where it usually goes wrong, and what we would do.
“The audience is part patient, part family”
A daughter may share a post with a mother who has complained of pain for years. Posts that a family member can forward without alarm travel further than a post written only for the person with symptoms.
“Fear sells attention and costs trust”
A post about disability or drugs gets clicks and leaves readers frightened. A calm post on what a specialist asks at a first visit does less for the count and more for a person who needs to decide.
“Patient stories are not available to you”
Medical advertising rules in India restrict testimonials and patient-story content, and they differ by state and body. Show your doctor explaining, not a patient praising. Check with your own adviser.
“Support groups already exist on WhatsApp”
Arthritis and lupus groups run in chat apps. An invited talk by your doctor, with no pitch, builds more standing than a paid post in the same group.
What we do
What we deliver for rheumatology clinics.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A plan of post themes
A short list of themes such as symptoms, myths, the first visit and awareness days, agreed with your doctor.
Result: The doctor has approved each theme before any post is made.
Plain-language explainer posts
Posts and short videos on a symptom or a test, reviewed by your doctor, ending in how to book.
Result: Each post can be read in a minute and carries a booking route.
Awareness-day content
Material for World Arthritis Day and World Lupus Day, with a symptom checklist and an invitation to a talk.
Result: A checklist and posts are ready before each date.
A comment and message routine
Saved replies that answer a general question and move a personal one to a phone call.
Result: Nobody gives medical advice in a public comment.
A profile that matches the clinic
Name, bio, link and highlights set up on Instagram, Facebook and YouTube.
Result: Every profile says what the clinic treats and how to book.
How the result is measured
- Posts published
- Engagement rate
- Enquiries from social profiles
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these rheumatology clinics.
- Single-rheumatologist consulting clinics
- Rheumatology and immunology centres with an infusion room
- Rheumatology departments in multi-speciality hospitals
- Visiting rheumatologists who consult one or two days a week in district towns
- Paediatric rheumatology specialists
- Clinics with a combined rheumatology and orthopaedic or dermatology service
- Arthritis and osteoporosis centres
- Practices that run a lupus or scleroderma follow-up clinic
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the social media work runs
- 1
Understand your audience and platforms
We identify which platforms your specific buyers actually use and what kind of content they respond to.
- 2
Audit current presence
We review existing pages, past content performance and any gaps in consistency.
- 3
Build the content calendar
A plan is created, balancing genuine value with occasional direct offers.
- 4
Implement and post
Content is created and published consistently on the agreed schedule.
- 5
Measure and optimise
We track enquiries alongside engagement and adjust the content mix based on what actually performs.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Which platform matters for a rheumatologist?
Can the doctor appear in videos?
Should we boost posts?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for rheumatology clinics
Everything else we would do for you.
Closest to this: content and social
Also for rheumatology clinics
Or start from the overview: sales and marketing for rheumatology clinics.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.