Sleep study centres · Digital marketing
Put search, maps, doctors and chat to work on one number, the nights booked.
Digital marketing for a sleep study centre is the combined plan across search, the map listing, social posts, WhatsApp and doctor outreach, judged by booked nights. GullySales builds the plan, runs the pieces that need running and reads the results with you.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What digital marketing means
Digital marketing is the combined work of search, social media, advertising and website channels running together rather than as separate projects with separate people. GullySales runs these as one connected system so a change in one channel, such as a new offer, is reflected everywhere at once.
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For sleep study centres
Where it usually goes wrong, and what we would do.
“The channels feed each other”
A family finds the website through search, checks the map listing and sends a WhatsApp message. Treating each as a separate project misses that the patient moves between them, and the plan should follow that route.
“Spend follows the roster”
Advertising pushed at a night that is already full wastes the budget. The plan starts from the bed calendar and puts effort where the nights are empty.
“Doctors are a channel too”
A visit, a sheet and a good report are marketing, and they reach the largest source of patients. The digital plan keeps them in view and tracks what they bring.
“Visits are not bookings”
A page with heavy traffic and no calls is not working. The plan counts calls, callbacks and booked nights, because those are the figures that decide whether the lab runs full.
What we do
What we deliver for sleep study centres.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A plan across the channels
Search, listing, social, chat and referrer outreach set out with the job each does.
Result: A single page showing the role of every channel.
Tracking from enquiry to booked night
Call tracking, form tags and a source field on every record.
Result: Booked nights shown against the channel that brought them.
Search ads for the spouse's question
Ad text and a landing page for people searching snoring and breathing pauses.
Result: One ad group and one page, each checked by the physician.
A roster-aware calendar
Campaigns planned against open nights and local events.
Result: A calendar showing where bookings are thin.
A results review with your team
A reading of sources, bookings and cancellations.
Result: A short list of what to continue, change or stop.
How the result is measured
- Enquiries across channels
- Cost per enquiry overall
- Channel mix by contribution
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these sleep study centres.
- Standalone sleep laboratories with overnight beds
- Sleep labs inside multispeciality hospitals
- Pulmonology and chest clinics with a sleep room
- Neurology centres that study sleep disorders
- Home sleep apnoea testing providers
- Paediatric sleep study services
- Sleep labs attached to CPAP supply and support
- Corporate and transport-sector sleep screening programmes
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the digital marketing work runs
- 1
Understand the objective
We agree the one thing this campaign needs to achieve before choosing any channel.
- 2
Audit available channels
We assess which channels are realistic to run well within the budget and timeline.
- 3
Strategise the central idea
One message and offer is developed that will work across every planned channel.
- 4
Implement across channels
Each channel receives its own adapted version, launched on a shared timeline.
- 5
Measure as one campaign
Results from every channel are combined into a single report against the original objective.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
What budget do we need?
Is digital enough without doctor referrals?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for sleep study centres
Everything else we would do for you.
Closest to this: strategy and research
Also for sleep study centres
Or start from the overview: sales and marketing for sleep study centres.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.