Doctors and general clinics · Email marketing

Email reaches the HR head, and WhatsApp reaches the family.

Email is the weaker channel for an Indian clinic's patients and the right one for corporate health checks, pre-employment medicals and report delivery. GullySales builds the list from the employers nearby, records consent at registration, and keeps promotional content out of it.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of doctors and general clinics at work in India

What email marketing means

Email marketing is sending planned messages to a list of past and prospective customers who have agreed to hear from you. It suits offers, updates and staying in touch with someone who is not ready to buy yet. GullySales writes and schedules these emails and tracks who opens, clicks and enquires.

Also for doctors and general clinics

Sales and marketing for doctors and general clinics, the overview.

Last updated 17 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For doctors and general clinics

Where it usually goes wrong, and what we would do.

“Families do not open email and companies use nothing else”
A mother reads a WhatsApp reminder and ignores a newsletter, while an HR head will not accept a proposal any other way.
“The report mail is the one that always gets opened”
A lab report sent by email is read the same hour, which makes it the one place a next-due date genuinely belongs.
“Consent is collected at the desk or not at all”
A line on the registration form is the difference between a usable list and a pile of addresses nobody agreed to give you.

What we do

What we deliver for doctors and general clinics.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

A consent line added to registration
A clear tick on the form and in the clinic software recording who agreed to hear from you, with an easy way to stop it later.
Result: Your list belongs to people who asked to be on it.
A corporate health check proposal
Packages, the tests included, on-site options and charges, written for the HR or admin head at the offices and factories near the clinic.
Result: A company can circulate it without asking you questions.
A list of the employers within reach
Offices, factories, schools and hostels nearby, with the person who arranges medicals found properly rather than bought from a data seller.
Result: You write to people who can sign an order.
Report delivery with the next due date on it
A template for sending lab reports that carries the follow-up date and the clinic timings, and no promotional material at all.
Result: The reminder arrives inside a mail that gets opened.
An annual check reminder for patients who opted in
A short factual note to families whose check was a year ago, with the tests, the fasting instruction and how to book.
Result: Preventive checks become a habit families keep.
Opens, replies and bookings reported
What was sent, who replied and which mails produced a booking or a corporate enquiry, against the baseline recorded before work started.
Result: You learn whether the corporate list is worth the effort.

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How the result is measured

Open rate
Click rate
Enquiries from email

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full email marketing page

What must be in place first

What a general clinic needs in place before it sends any email.

Consent taken at registration: Ask for the email address on the registration form and note what it will be used for: reports, receipts, appointment notes. Tick-box consent for promotional mail is separate and optional. Keep both records in the file.
A corporate list built from real contacts: For health checks and pre-employment medicals, list the HR and admin contacts of employers within reach. Take their addresses from visiting cards, enquiries and tie-up meetings, not from a purchased database.
Reports sent through a protected route: Lab reports are personal health data. Send them as a password-protected file or a secure link, tell the patient how to open it, and never put a diagnosis in the subject line.
Health tips kept general: General wellness mail is allowed to be general. Keep individual advice, diagnoses and medicine names out of bulk mail. Advertising rules for doctors differ by state and council, so check with your own council.
A reply path to the front desk: Use the clinic domain with a reply-to monitored by the receptionist. A corporate HR manager who asks for a package rate should hear from a person, not a mailbox nobody opens.

Who it is for

This is written for these doctors and general clinics.

Single-doctor family and general practice clinics
Polyclinics with visiting consultants
Physicians and internal medicine consultants in private practice
Paediatric and child health clinics
Diabetes and lifestyle disease clinics
Home visit doctors and home nursing services
Home sample collection and diagnostic partner centres
Medical equipment rental and home care providers
Corporate and occupational health service providers

Not for

It is not the right fit if.

The clinic holds no consent to write to patients by email, so a mailing would break the rules on personal data.
There is no corporate contact and no one to send a health-check proposal to, so there is nothing to mail.
You plan to email prescriptions or reports in the open, which should go by a protected route.

How it works

How the email marketing work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

1
Understand your list
We review who is on the list, how they got there, what they agreed to, and how long since they last heard from you.
2
Audit past sends
We read past campaign reports, your sending domain settings and any spam complaints to see what has and has not worked.
3
Segment and plan
The list is split into groups and a sending calendar is agreed, with a rule for unsubscribes and quiet addresses.
4
Write and set up
Emails are written, checked and scheduled in your email tool. Welcome and nurture emails are set to send on a trigger where that fits.
5
Measure and adjust
We read clicks, replies, enquiries and complaints by segment, and change subject lines, timing and content to match.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2 · you are here
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need

Can we email health tips to our patients?

Only to people who agreed to hear from you, kept factual, with no cure claims and no named medicine. Anything that reads as soliciting is a matter for your council's conduct rules rather than for us. Your council or your adviser is the one to confirm.

Is a corporate tie-up worth the effort for a small clinic?

For pre-employment medicals and annual checks, yes in most cases, because the volume is booked and the payment is one invoice. It also brings employees back as private patients. Start with the two or three employers closest to your door.

Should we email patients their prescriptions?

Only if the patient asked for it and the file goes through a protected route. A prescription is personal health data. Many patients will prefer a printed copy or a message from the clinic number, so offer email as a choice, not the default.

How do we get a company's HR to answer a health-check proposal?

Send it to the person who signs for employee welfare, with a one-page scope, the tests included and a contact for questions. Offer an on-site visit to talk it through. A forwardable page beats a long document.

How much does it cost?

There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.

How long is the contract?

The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.

How soon will we see results?

It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.

Who will actually do the work?

The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.

What do you need from us?

Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.

What if we are not happy with the work?

Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

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