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Doctors and general clinics · Pay per click advertising

A paid click only pays off if somebody at the clinic picks up the phone.

Paid advertising for a clinic puts your number in front of somebody searching for a doctor nearby right now. GullySales says first whether you need it at all, then runs call-led campaigns inside OPD hours with the wording checked against your council's conduct rules.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of doctors and general clinics at work in India

What pay per click advertising means

Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend against enquiries received.

Also for doctors and general clinics

Sales and marketing for doctors and general clinics, the overview.

Last updated 17 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For doctors and general clinics

Where it usually goes wrong, and what we would do.

  • “The risk sits in the ad copy, not in the budget”

    Words like best and leading arrive by default in advertising, and those are the claims of superiority your registration answers for.

  • “A parent with a feverish child calls, they do not fill a form”

    A call-only advert during the evening OPD does more than a landing page, because nobody types a message while a child is unwell.

  • “Home care is the part genuinely worth advertising”

    Home nursing, doctor visits and sample collection are chosen on speed and price by a family with no recommendation to fall back on.

What we do

What we deliver for doctors and general clinics.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. An honest answer on whether to advertise

    We look at your missed calls, your listing and your walk-in pattern, and we say plainly when the money belongs on the phone instead.

    Result: You do not buy clicks to cover an unanswered call.

  2. Call-led campaigns limited to OPD hours

    Adverts running only while somebody can pick up, inside a radius a family would actually travel, and switched off through the lunch break.

    Result: Every paid call reaches a person.

  3. Ad wording checked with you before it runs

    Every line read against your council's conduct rules and approved by the doctor, with comparisons and superlatives removed before anything goes live.

    Result: Nothing runs in your name that you have not read.

  4. A separate campaign for home services

    Home visits, nursing and sample collection advertised on their own, with the areas covered and the charges on the page each click lands on.

    Result: A family after a discharge books without ringing four places.

  5. Negatives for courses, jobs and scheme searches

    Blocks on medical admission, nursing course, doctor vacancy, free treatment and the government scheme searches that sit beside every clinic keyword.

    Result: The budget stops answering students.

  6. Cost per answered call and per appointment

    Spend read against calls answered, appointments booked and visits kept, and set beside the baseline taken before work starts.

    Result: You see whether the spend filled a slot.

How the result is measured

  • Cost per click
  • Cost per enquiry
  • Enquiries from paid search

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full performance marketing and PPC page

Searches to bid on and block

The searches worth paying for at a family clinic, and the ones to keep out.

Doctor near me and clinic in your locality
Bid, inside OPD hours only. A parent or an older patient who types this wants a doctor now. Set the radius to the streets your patients can walk or ride to, not the whole city.
Home visit doctor and home nursing searches
Bid, as its own campaign. These families have someone who cannot travel. Name the areas you cover and the hours you accept calls, so the phone is not ringing outside them.
Symptom searches, such as fever or stomach pain remedy
Block. These searchers want advice, not an appointment, and most will never come. Add remedy, home treatment, symptoms of and medicine for as negatives.
Jobs, courses, medical shop and scheme searches
Block. Nurse job, DMLT course, medical store near me, free treatment scheme and certificate searches are not patients. Keep the negative list open and read the search terms often.
Where the click lands
A click-to-call button and the clinic's timings above the fold, with the doctor's name and qualification. A parent with a sick child will not fill a form.
Counting a real enquiry
Count a call that was answered, or a WhatsApp message that got a reply while the OPD was open. A missed call is a paid click lost, so note those too.

Who it is for

This is written for these doctors and general clinics.

  • Single-doctor family and general practice clinics
  • Polyclinics with visiting consultants
  • Physicians and internal medicine consultants in private practice
  • Paediatric and child health clinics
  • Diabetes and lifestyle disease clinics
  • Home visit doctors and home nursing services
  • Home sample collection and diagnostic partner centres
  • Medical equipment rental and home care providers
  • Corporate and occupational health service providers

Not for

It is not the right fit if.

  • Nobody picks up the phone during the OPD, so each paid click would end at a ringing line.
  • The doctor has not agreed what an advertisement may say under the council's rules, and paid text goes out in the clinic's name.
  • Your timings change from week to week, and an advertisement showing the wrong session sends patients to a shut door.

How it works

How the pay per click advertising work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Agree the whole budget

    We fix the total paid budget across platforms, who owns each ad account, and how much is open to moving.

  2. 2

    Audit tracking and accounts

    We check that conversions fire once, that calls and WhatsApp chats are counted, and that your enquiry sheet matches what the platforms say.

  3. 3

    Set one definition of success

    You and we agree what a qualified enquiry is and what an order is, so every platform is judged the same way.

  4. 4

    Build and launch the plan

    Campaigns are structured across platforms with shared naming and tags from day one.

  5. 5

    Read search terms and lead quality

    We review the queries that triggered ads and the enquiries that arrived, and remove waste before moving money.

  6. 6

    Reallocate and report

    Budget moves toward what is earning, within agreed limits. Results are reported against the baseline, at the frequency agreed in writing.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
What words can we not put in an advertisement?
Anything comparing you with another practice, and anything claiming to be the best. Your council's professional conduct rules are stricter on that than a platform's own healthcare policy, and they have been revised and put on hold in recent years. Nothing here is settled, so your council or your compliance adviser signs off before a line goes live.
How much should a small clinic spend?
Start with nothing and fix the calls first. If you still want reach after that, we work the figure back from what one new family is worth over several years. There is no price list, and the term is agreed in writing.
Should the advertisement show our timings and the doctor's name?
Yes. Timings stop calls at hours you cannot answer, and the name tells the patient who they will meet. Keep other wording plain and check it against your own council's current advertising rules before it runs.
Is it better to advertise on Google or on Facebook and Instagram?
Start with Google search, because the person typing doctor near me has a need now. Social suits reminders later, such as a vaccination or a diabetes check, and the rules on what you may say still apply there.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for doctors and general clinics.

All articles

More for doctors and general clinics

Everything else we would do for you.

Or start from the overview: sales and marketing for doctors and general clinics.

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