Doctors and general clinics · WhatsApp marketing

Use WhatsApp for bookings and reminders that patients have agreed to receive.

WhatsApp marketing for a clinic means using the app patients already open for appointment requests, reminders and report sharing, with their consent. GullySales sets up the clinic's business number, the first replies and the rules for what is and is not sent.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of doctors and general clinics at work in India

What WhatsApp marketing means

WhatsApp marketing is sending updates, offers and reminders to customers on the app most Indian buyers already check daily. GullySales sets up business WhatsApp, writes the message templates and keeps the list consented and current.

Also for doctors and general clinics

Sales and marketing for doctors and general clinics, the overview.

Last updated 17 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For doctors and general clinics

Where it usually goes wrong, and what we would do.

“Patients message at night and expect an answer”
A parent writes after hours asking whether the doctor sits tomorrow. A saved reply with the timings and a booking step gives them something useful immediately, and the receptionist follows up in the morning.
“One personal number for everything is a risk”
When a doctor's own phone carries patient messages, family chats and clinic business together, a lost phone or a change of staff means a lost history. A separate clinic number keeps the patient conversation with the clinic.
“Broadcasting health tips can cross a line”
General, factual information is one thing. Messages with cure claims, named medicines or offers on treatment are another. Advertising rules differ by profession and state, so the clinic should check its wording with its own council or adviser.
“Sharing reports needs care”
Lab reports and prescriptions are personal. Send them only to the patient or the person the patient has named, and never to a group. A wrong recipient is a breach that a clinic cannot take back.

What we do

What we deliver for doctors and general clinics.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

A clinic WhatsApp Business setup
A business profile with name, address, timings and services, a greeting message and an away message for after-hours enquiries.
Result: A patient who messages sees the clinic's correct details at once.
Saved replies for common questions
Short, factual replies for timings, doctor availability, consultation booking, directions and home service enquiries.
Result: The receptionist answers consistently and quickly.
A consent step and a reminder list
A question at registration about WhatsApp reminders, a list of patients who agreed, and reminder wording for appointments and vaccinations.
Result: Each reminder goes only to a patient who said yes.
Rules for reports and personal details
A short written rule on what may be sent, to whom and by whom, with a check of the number before sending.
Result: Reports reach the right person and nobody else.
A message review for the conduct rules
A one-time review of the standard messages by you, so that claims, offers and testimonials are kept out.
Result: The clinic's messages are factual and ready to use.

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How the result is measured

Messages delivered
Reply rate
Enquiries from WhatsApp

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full WhatsApp marketing and automation page

What to capture or send

The WhatsApp messages a clinic sends, and the ones it leaves to a call.

Timings and sitting days: A saved reply with each doctor's sessions, the Sunday arrangement and holiday closures, so the first question is answered the same way each time.
Appointment confirmation: The date, time, doctor and the door to use, followed by a reminder only to patients who agreed to receive one.
Directions and parking: The map link, a landmark and a photograph of the entrance, sent once the booking is made.
Home visit and sample collection request: A reply that asks the address, the test or service needed and a good time, then confirms who will come and the charge.
Consent line: A single message asking whether the patient agrees to reminders, with the reply and date saved before any are sent.

Who it is for

This is written for these doctors and general clinics.

Single-doctor family and general practice clinics
Polyclinics with visiting consultants
Physicians and internal medicine consultants in private practice
Paediatric and child health clinics
Diabetes and lifestyle disease clinics
Home visit doctors and home nursing services
Home sample collection and diagnostic partner centres
Medical equipment rental and home care providers
Corporate and occupational health service providers

Not for

It is not the right fit if.

The doctor's personal phone would carry every patient chat, and the history would leave with the doctor.
You plan to broadcast health tips to every contact on the phone, which they did not agree to receive.
Nobody can read messages through the OPD, and a patient who writes about a sick child and hears nothing will go elsewhere.

How it works

How the whatsapp marketing work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

1
Read the chats you already have
We read how customers write to you, which questions repeat and where a chat goes quiet. The repeated questions decide what gets automated first.
2
Sort the list and the permission
Contacts who asked to hear from you are separated from numbers that only sit in a phone book. We agree the wording new contacts will see before they say yes.
3
Choose the app or the API
One phone and a small team can stay on the ordinary app. Several people on one number, templates or a CRM link need the API through a provider, which is its own piece of setup work.
4
Write the replies and the plan
The greeting, away message, saved replies and handover rule are written in your words and approved by you. The message plan and its templates follow.
5
Connect the record and test
Each link carries its source line and each chat lands in the CRM. We test on real phones, including a customer who asks for a person.
6
Read the unanswered questions
A question the first reply could not answer becomes a new saved reply or a fixed handover. Stop requests are watched too, with the number's quality rating where the API is used, since both show a message plan that has gone too far.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2 · you are here
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need

Should we use the WhatsApp Business app or the API?

A single clinic can begin with the Business app. A group of clinics sending a high volume of reminders may need the API through an approved provider. Check the platform's current rules and pricing before deciding, and match the tool to the volume.

Can we send reminders to all our patients?

Only to those who agreed to receive them. Ask at registration, record the answer and honour any request to stop. Sending to a bought or scraped list is not acceptable for a clinic.

Can the doctor give advice over WhatsApp?

Teleconsultation has its own professional guidelines, and a chat is not a consultation. Use WhatsApp for booking, reminders and logistics, and let the doctor decide what clinical conversation is appropriate, within the rules that apply.

What should the desk do when a patient describes symptoms on WhatsApp?

Reply that the doctor will call or that they should come in, and pass the message to the doctor at once. A description of symptoms is a clinical matter, and written advice to someone who has not been examined can be read as treatment. Keep the chat to logistics.

How much does it cost?

There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.

How long is the contract?

The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.

How soon will we see results?

It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.

Who will actually do the work?

The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.

What do you need from us?

Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.

What if we are not happy with the work?

Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

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