Obstetrics and gynaecology clinics · Customer retention

You lose the patient between the postnatal visit and the second pregnancy.

Retention at an obstetrics and gynaecology clinic is continuity of care: the antenatal course finished, the postnatal visits attended, and the annual gynaecological check that brings the patient back in the years between pregnancies. GullySales builds the recall list from your record so a patient is not left to remember alone.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of obstetrics and gynaecology clinics at work in India

What customer retention means

Customer retention is keeping an existing customer buying again rather than losing them to a competitor after the first purchase, usually cheaper than winning a new customer. GullySales sets a routine of check-ins and renewal reminders aimed at customers before they show signs of leaving.

Also for obstetrics and gynaecology clinics

Sales and marketing for obstetrics and gynaecology clinics, the overview.

Last updated 8 Nov 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For obstetrics and gynaecology clinics

Where it usually goes wrong, and what we would do.

“The gap comes after the postnatal visits and lasts years”
The pregnancy ends, the baby goes to a paediatrician and the clinic drops out of the family's life. By the second pregnancy the name remembered may belong to somebody else.
“A discount card is the wrong instrument for medical care”
It runs into the conduct rules on inducing patients and it makes a clinic look like a shop. What keeps a patient is being remembered by name and reached when a check is due.
“The recall that works is the annual gynaecological check”
It comes out of the record rather than out of memory, and it is the one contact in the quiet years that is plainly for the patient's benefit.

What we do

What we deliver for obstetrics and gynaecology clinics.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

An antenatal completion watch
Patients tracked against their own visit schedule, so a course that stops halfway is visible to somebody in the same week it stops.
Result: A patient drifting out of antenatal care gets noticed.
A postnatal and lactation pathway
The visits after delivery set out and offered as a course, rather than left for the patient to think of requesting.
Result: Care continues past the delivery instead of ending at it.
An annual check recall list
Patients due for a gynaecological check pulled from the record, with a neutral reminder the patient has already consented to receive.
Result: The quiet years between pregnancies stop being silent.
A deliberate handover to the paediatrician
An arrangement with the paediatricians your patients move to, so the clinic stays in the family's picture after the baby arrives.
Result: Your clinic is still a name in that house two years later.
A reason-for-leaving note
A short record of why a patient did not continue, taken where the patient is willing to say, and read by the doctors rather than filed away.
Result: You learn whether it was the waiting, the cost or the care.
Course completion and return rates reported
How many first consultations became a full antenatal course, and how many patients came back in later years, measured against the baseline.
Result: Continuity of care becomes a number the practice can manage.

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How the result is measured

Retention rate
Repeat purchase rate
Customers won back

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full customer retention strategy page

Work it out from your records

The continuity of care a clinic can see in its own register without tracking anyone's health.

Antenatal patients who finished the schedule: From the booking register, list each woman registered for antenatal care and mark how many visits were kept and whether the delivery took place under your care. Gaps show where booking, not intention, broke down.
Missed antenatal visits that were rebooked: Count visits marked as missed and note whether a new date was fixed. Patients with no new date are the ones to ring, in the tone you would use at the desk, and a missed visit is a clinical matter.
Women who returned after delivery: For each delivery, check for a postnatal visit entry and for a later visit of any kind. This shows how many women have not been seen since discharge, and whether the handover to the paediatrician happened.
Annual gynaecology check recall: Filter the register for women whose last visit for a routine check was long ago. Send a short, neutral reminder about the check, never about a condition or symptom, and never through a group.
Reasons patients gave for leaving: Add one line in the register when a patient moves elsewhere or stops, recording the stated reason: distance, delivery location, cost, wait. Read the lines together to see patterns, with no names attached.

Who it is for

This is written for these obstetrics and gynaecology clinics.

Single-doctor OBG clinics
Multi-speciality women's health hospitals
Fertility and IVF-focused practices
High-risk pregnancy specialist clinics
Maternity hospitals with delivery facilities
Gynaecological surgery specialists
Adolescent and general gynaecology clinics
Antenatal and postnatal care centres

Not for

It is not the right fit if.

Patients have not been asked how they wish to be contacted after delivery, so recalls would reach women who prefer no messages.
You want to run discount cards for antenatal or surgical care, which treats medical care like a shop offer.

How it works

How the customer retention work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

1
Read the records
Your sales and billing records are read for repeat purchase, the normal gap between orders and the customers who have gone quiet. The record-keeping gaps found here are listed.
2
Ask why they stopped
A small set of lapsed and current customers is called with your team's consent, and asked plainly what changed. The reasons are sorted into price, service, competitor and circumstance.
3
Build the strategy
The written plan sets priority groups, touchpoints, offers, owners, consent rules and a target.
4
Align existing tactics
Each retention activity you already run is mapped against the plan, then kept, changed or dropped.
5
Start with one group
The plan goes live for the most valuable at-risk group first, with a held-back comparison group, before it widens.
6
Review against the baseline
Retention is compared with the baseline recorded before work began. How often you are reported to is agreed in writing.

Proof

What happened when owners fixed this.

Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.

All case studies

IVF Solutions
Situation
The clinic had next to no presence online. People making one of the most considered decisions of their lives were doing their research somewhere else, and forming a view before the clinic knew they existed.
What we did
- Social profiles opened
- Educational content on a schedule
- Google Business Profile built out
- A working feedback loop
Result
No numbers were recorded for this engagement. The work is described in full in the case study.
Read the case study

Also worked with

Chord Road Hospital · Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 7, after the sale. The audit comes before it, and sales management keeps it running.

Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2 · you are here
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need

Can we run a package discount for antenatal care?

Packages are common, but a discount used to attract patients is a different thing and the conduct rules treat it as one. Those rules differ between councils and change, so price your packages with your own adviser rather than on marketing logic.

How do we keep in touch without being intrusive?

Contact the patient for a clinical reason consented to: the due check, the vaccination, the postnatal visit. Skip the birthday wishes and the festival greetings. A message with a medical purpose is welcome and one without it is not.

Can we record why a patient left, without chasing the patient?

Yes. Note the reason only if the patient volunteers it at the desk or on a form chosen for the purpose. Do not telephone someone who stopped coming to ask why, since that can feel like pressure on a private decision.

Is a recall list for annual check-ups allowed?

Writing to your own patients about a routine check is ordinary care, not advertising a procedure. Keep the message short and plain, leave out any treatment claim, and let the patient opt out. Rules differ by state and body, so check your own council.

How much does it cost?

There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.

How long is the contract?

The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.

How soon will we see results?

It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.

Who will actually do the work?

The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.

What do you need from us?

Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.

What if we are not happy with the work?

Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

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