Pharmacies · Content marketing
Write the list a family needs the day a patient comes home.
What a chemist may publish sits on the safe side of a line the drug rules draw, which leaves home care, devices, storage and paperwork. GullySales writes those pieces, starting with the post-discharge supply list, and puts a pharmacist's check in front of every one.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What content marketing means
Content marketing is writing articles, guides and pages that answer the questions buyers search before they are ready to enquire. This makes your business visible and trusted before the first call. GullySales plans this content from the first conversation onward, choosing topics that match real search demand rather than guesses.
Last updated 5 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.
For pharmacies
Where it usually goes wrong, and what we would do.
“A family leaving hospital has no idea what to buy”
Dressings, gloves, a rubber sheet, a commode, a thermometer. Nobody at the discharge desk gives them a list, and the list is the whole piece.
“The safe topics are the dull ones and they get read”
How to store a strip through a Bengaluru summer, how to use a BP monitor, how to keep a record for the doctor. None of it advertises anything.
“The substitute conversation is easier in writing”
If the explanation already exists on paper, the counter hands it across instead of arguing about it in the middle of the evening rush.
“Nothing goes out without the pharmacist reading it”
The line between information and promotion is not always obvious, and it is your registration and your licence that carry the consequence.
What we do
What we deliver for pharmacies.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A post-discharge and home care supply list
What a family caring for a patient at home actually needs, by situation, with quantities, written as a sheet a discharge desk can hand over.
Result: Families leaving hospital call you first.
A home first-aid and travel kit checklist
What belongs in a household kit and a travel kit, what expires when, and what to check before a long journey or a trek.
Result: Customers buy the things they usually forget.
Device guides with a recording sheet
How to use a BP monitor and a glucometer properly, with a printed sheet for noting readings to show the doctor at the next visit.
Result: Device buyers come back for strips and cuffs.
A written explanation of substitutes
What a substitute is, why one may be offered, and what to ask your own doctor, handed over at the counter rather than argued about.
Result: The commonest counter dispute has a printed answer.
A storage note written for this climate
How to keep medicines through the summer and the monsoon, what a refrigerated item needs, and what a changed colour or smell means.
Result: A local, dull page that people genuinely read.
A pharmacist's review in front of every piece
Each sheet read against the restrictions on drug promotion and treatment claims before it is published, with the check written down.
Result: Nothing published rests on somebody's judgement that day.
How the result is measured
- Pages published
- Organic traffic
- Enquiries from content pages
Recorded as a baseline before work starts, so every later report has an honest comparison.
Questions buyers ask first
The questions a household asks its chemist, and the page that answers each without promoting any medicine.
- What should I keep at home after a hospital discharge?
- A post-discharge supply list: dressings, gloves, a thermometer, a pulse oximeter, a pill organiser, a mattress or a walker where needed. Say the doctor's discharge note decides the rest.
- What goes into a home first-aid or travel kit?
- A printable checklist of dressings, antiseptic, tape, scissors and a thermometer. Add a note to carry the family's own prescribed medicines with the prescription, and to check expiry dates.
- How do I use and record a BP monitor or glucometer?
- A device guide with a recording sheet. Explain cuff size, rest before a reading, how to store strips, and what to show the doctor. Say the page does not interpret a reading.
- Why did my chemist give me a different brand with the same salt?
- A page on substitutes. Explain what the generic name on a prescription means, what the pharmacist checks, and that the patient may ask the doctor. Do not compare prices of named brands.
- How should I store medicines in this weather?
- A storage note for your climate: heat, humidity, the fridge, the bathroom cabinet. Explain what the label says, how to spot a spoiled strip, and what to do with expired medicines.
- Can I send my prescription on WhatsApp?
- A page on how to order. Describe what to send, which prescriptions need the original, how the pharmacist checks it and what the delivery process is. Say plainly what you cannot supply without one.
Who it is for
This is written for these pharmacies.
- Independent neighbourhood chemists
- Pharmacies attached to a clinic or nursing home
- Hospital pharmacies serving outpatients
- Pradhan Mantri Bhartiya Janaushadhi Kendras and generic medicine stores
- Multi-outlet local pharmacy chains
- Franchise outlets of national pharmacy brands
- Surgical and medical equipment stores
- Pharmacies stocking Ayurvedic and homoeopathic medicines
- Twenty-four hour and late-night pharmacies
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is reply time, a follow-up sequence, the page buyers land on or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the content marketing work runs
- 1
Confirm the plan
Topics and formats for the coming month are confirmed against the content strategy.
- 2
Produce and review
Content is written or filmed, then reviewed by someone who knows your trade before it goes out.
- 3
Publish and distribute
Finished content is published to the site and pushed through the channels your buyers actually use.
- 4
Track enquiries
Enquiries are traced back to content where a direct line exists, and reported honestly where it does not.
- 5
Report and adjust
We report results and adjust the next topics based on what actually worked.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Can we write about a condition like diabetes?
Who is supposed to check all this?
Can the page list our wellness and baby care range?
Should we write in Kannada, Hindi or English?
Can a pharmacy advertise medicines?
Can we offer discounts to match online pharmacies?
How much does it cost?
How long is the contract?
How soon will we see results?
What do you need from us?
From the blog
Further reading for pharmacies.
8 min read · 21 Sept 2026How to advertise to retail business ownersA shop owner is behind the counter from ten to nine and cannot leave it. That single fact rules out most media, and it makes the lean afternoon hour and the distributor's salesman worth more than any campaign.
7 min read · 18 Feb 2025Best advertising channels for diagnostic centresMost tests are decided by a prescribing doctor, so advertising has a ceiling. The channels that pay are Maps, the referral round, home collection and a small number of honest packages.
More for pharmacies
Everything else we would do for you.
Closest to this: content and social
Also for pharmacies
Or start from the overview: sales and marketing for pharmacies.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.