Pharmacies · Email marketing
Email is for the care home and the son who pays from abroad.
Retail customers in this trade will never read an email, while institutions will not act without one and neither will the relative paying from another city. GullySales separates those two lists, writes the statement and the delivery confirmation, and keeps medicines out of every message.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What email marketing means
Email marketing is sending planned messages to a list of past and prospective customers who have agreed to hear from you. It suits offers, updates and staying in touch with someone who is not ready to buy yet. GullySales writes and schedules these emails and tracks who opens, clicks and enquires.
Last updated 5 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.
For pharmacies
Where it usually goes wrong, and what we would do.
“The newsletter idea is the one you have to drop”
A monthly mail about what you have in stock would be promotion of medicines, which is precisely what the drug rules exist to prevent.
“A care home needs an invoice, not a message”
Forty residents, a monthly order and an accounts person who wants a statement. That relationship runs on email and on nothing else.
“The son paying from abroad wants a paper trail”
He is not in the city and will not telephone. A delivery confirmation and a bill in his inbox is the whole of what he wants.
“First-aid kits are an office purchase”
Factories and offices near you refill kits on a schedule and buy against a purchase order. That is an email relationship with a nearby business.
What we do
What we deliver for pharmacies.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Two lists kept properly apart
Institutions on one and paying relatives on the other, each with consent recorded, held separately from dispensing records and from each other.
Result: Nobody gets a message meant for somebody else.
A statement for institutional accounts
Clinics, nursing homes and care homes sent a statement and a reorder note before the usual date, with the items and the terms set out.
Result: Institutional orders arrive without being chased.
A delivery confirmation and bill for the payer
Where a relative elsewhere is paying, a confirmation and bill sent to them with the date and the amount, and nothing beyond what the bill shows.
Result: The person paying stops having to ring you.
A first-aid refill offer for offices nearby
A short note to offices, factories and schools within reach, listing what a kit should hold and offering a scheduled refill against a purchase order.
Result: A new institutional line opens close to the shop.
A rule keeping prescription medicines out
What may appear in any message, written down and applied to every send, checked with your pharmacist before the first one goes.
Result: No mail can put the licence at risk.
A count of institutional orders from mail
Orders, reorders and payments traced back to each send, read against the figures recorded in the first week of the work.
Result: You can see whether the mail is paying.
How the result is measured
- Open rate
- Click rate
- Enquiries from email
Recorded as a baseline before work starts, so every later report has an honest comparison.
What must be in place first
What a pharmacy needs in place before it emails institutions and paying relatives.
- Two lists kept apart
- Keep institutions such as clinics, care homes and offices on one list, and relatives who pay from another city on another. No retail customers go on either unless they asked.
- Consent for the purpose named
- India's data protection law expects you to show who agreed to hear from you. Record the date and what they agreed to, such as statements, bills or delivery notes.
- A sender with your drug licence details
- Mail from a named person at your own domain with your drug licence number in the footer, as it stands. A care home or clinic checks this before ordering.
- A rule keeping medicines out of the message
- Never name prescription medicines in an offer. Rules on advertising medicines are strict, so keep bills and statements factual and check with your own pharmacy council.
- Privacy of the customer's health
- A list of who buys which medicine is private health information. Never copy several customers into one mail, and keep order details out of subject lines.
- A reply path to the pharmacist
- Replies about a bill or a delivery go to a named person at the counter. A relative paying from abroad who gets no answer will order elsewhere.
Who it is for
This is written for these pharmacies.
- Independent neighbourhood chemists
- Pharmacies attached to a clinic or nursing home
- Hospital pharmacies serving outpatients
- Pradhan Mantri Bhartiya Janaushadhi Kendras and generic medicine stores
- Multi-outlet local pharmacy chains
- Franchise outlets of national pharmacy brands
- Surgical and medical equipment stores
- Pharmacies stocking Ayurvedic and homoeopathic medicines
- Twenty-four hour and late-night pharmacies
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is reply time, a follow-up sequence, the page buyers land on or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the email marketing work runs
- 1
Understand your list
We review who is on the list, how they got there, and how long it has been since they last heard from you.
- 2
Audit past sends
We check open and click rates from past emails to see what has and has not worked.
- 3
Segment and plan
The list is split into meaningful groups and a sending calendar is agreed.
- 4
Implement content and automation
Emails are written, scheduled and, where useful, set to trigger automatically based on behaviour.
- 5
Measure and optimise
We track performance and adjust subject lines, timing and content based on what the list responds to.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Should a chemist bother with email at all?
Can we mail customers about our offers?
Can we email our offers on health products?
Should a bill go by email or on paper?
Can a pharmacy advertise medicines?
Can we offer discounts to match online pharmacies?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
From the blog
Further reading for pharmacies.
8 min read · 21 Sept 2026How to advertise to retail business ownersA shop owner is behind the counter from ten to nine and cannot leave it. That single fact rules out most media, and it makes the lean afternoon hour and the distributor's salesman worth more than any campaign.
7 min read · 18 Feb 2025Best advertising channels for diagnostic centresMost tests are decided by a prescribing doctor, so advertising has a ceiling. The channels that pay are Maps, the referral round, home collection and a small number of honest packages.
More for pharmacies
Everything else we would do for you.
Or start from the overview: sales and marketing for pharmacies.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.