Pharmacies · Lead generation
Answer the prescription photo before he passes another chemist.
The enquiry in a pharmacy is a photograph of a prescription sent during the evening rush, often by an adult child paying for a parent in another city. GullySales sets who answers it, what the first reply confirms, and the delivery slot your counter can actually keep.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What lead generation means
Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.
Last updated 5 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.
For pharmacies
Where it usually goes wrong, and what we would do.
“The message arrives at the worst possible minute”
Seven in the evening, six people at the counter, and a prescription photograph waiting. That is when the order is won or handed to an app.
“The sender is often not the patient”
A son in another city is paying for his mother's monthly medicines. He wants a confirmation, a bill and a time, and he will never walk in.
“Half the exchange is a stock question”
Is it available, is there a substitute, what will it come to. Answering needs somebody who can walk to the shelf, not somebody reading a chat on a bus.
“Silence is read as no”
He does not wait. He passes two more chemists on the way home, and one of them picks up the phone.
What we do
What we deliver for pharmacies.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A named person on the prescription number
Who holds the enquiry phone through the evening rush and who takes it afterwards, written on the board so it is never everybody's job.
Result: The message is read while he is still deciding.
A first reply that confirms three things
Stock, the substitute if the item is unavailable, and the amount, sent as a saved message so nobody is composing one under pressure.
Result: He knows in minutes that you can serve him.
A delivery slot the counter can keep
The hours you deliver, the areas you cover and how long it takes, agreed with the staff before any of it is promised to a customer.
Result: You stop promising what the evening cannot deliver.
The paying relative recorded, with consent
Where a family member elsewhere pays for the order, their number and address noted with permission, so the bill and the confirmation reach them.
Result: The person paying stops having to chase you.
An order book with reply times by hour
Every call and message logged with the time, what was asked, when it was answered and whether it converted, read together afterwards.
Result: You can see the hour you keep losing orders in.
A dispensing check inside the routine
Prescription validity, the schedule of the medicine and the record-keeping treated as part of taking a remote order, confirmed by your pharmacist.
Result: Convenience does not quietly become a licence problem.
How the result is measured
- Enquiries generated
- Cost per enquiry
- Enquiries by source
Recorded as a baseline before work starts, so every later report has an honest comparison.
Where enquiries come from
A pharmacy's orders come from calls, messages and clinics, and each should be recorded without noting more than is needed.
- WhatsApp prescription
- Record the sender's number, the time received and who is dealing with it. Reply by confirming the items, the quantity and the delivery or pick-up time, and check the prescription before dispensing.
- Phone call for a regular refill
- Log the customer, the usual items and the last purchase date. Confirm what is in stock and when it can be collected, and note any item you could not supply.
- Walk-in at the counter
- Take a phone number from those who agree, with the household and the items bought. Ask whether they want a reminder when the regular medicines run low, and record yes or no.
- Google profile call about stock or hours
- Tag it as Google. Callers usually ask whether you are open or have an item, so reply plainly and note the item named, without recording any health condition.
- Clinic, nursing home or old-age home
- Record the institution, the contact and the items it buys in bulk. Settle the billing arrangement in writing, and check your own pharmacy rules before any arrangement with a doctor.
- Neighbourhood society or senior citizens group
- Log the group, the contact and the dates of any talk or health camp. Offer a delivery slot for members, and keep what members buy private.
Who it is for
This is written for these pharmacies.
- Independent neighbourhood chemists
- Pharmacies attached to a clinic or nursing home
- Hospital pharmacies serving outpatients
- Pradhan Mantri Bhartiya Janaushadhi Kendras and generic medicine stores
- Multi-outlet local pharmacy chains
- Franchise outlets of national pharmacy brands
- Surgical and medical equipment stores
- Pharmacies stocking Ayurvedic and homoeopathic medicines
- Twenty-four hour and late-night pharmacies
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is reply time, a follow-up sequence, the page buyers land on or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the lead generation work runs
- 1
Understand your capacity
We agree how many enquiries your sales team can actually handle well, so the system is not built to overwhelm it.
- 2
Audit current sources
We check what already brings in enquiries today, even informally, before adding anything new.
- 3
Strategise the channel mix
Content, search and paid channels are chosen based on where your buyers already look.
- 4
Implement capture and follow-up
Pages, forms and a follow-up process are built and connected end to end.
- 5
Measure and optimise
We track enquiry volume and quality and adjust the channel mix to match.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
A customer sends a prescription at nine at night. Do we reply then?
Can we keep a regular customer's prescription on file and repeat it?
A caller asks whether we stock a medicine. Do we log it?
A nearby clinic sends patients to us. Should we record and reward it?
Can a pharmacy advertise medicines?
Can we offer discounts to match online pharmacies?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
From the blog
Further reading for pharmacies.
8 min read · 21 Sept 2026How to advertise to retail business ownersA shop owner is behind the counter from ten to nine and cannot leave it. That single fact rules out most media, and it makes the lean afternoon hour and the distributor's salesman worth more than any campaign.
7 min read · 18 Feb 2025Best advertising channels for diagnostic centresMost tests are decided by a prescribing doctor, so advertising has a ceiling. The channels that pay are Maps, the referral round, home collection and a small number of honest packages.
More for pharmacies
Everything else we would do for you.
Or start from the overview: sales and marketing for pharmacies.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.