Pharmacies · Social media
Status reaches your regulars; a health-day post reaches nobody.
A chemist's real social channel is WhatsApp, because the customers who matter already have the number saved. GullySales builds a Status and broadcast plan on recorded consent, finds the way into apartment and senior citizen groups, and sets a written rule for what may be posted.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What social media means
Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.
Last updated 5 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.
For pharmacies
Where it usually goes wrong, and what we would do.
“Health-day graphics are what every chemist posts”
A world health day, a stock image, no caption worth reading. It is the commonest content in this trade and it sells nothing.
“A post about a medicine crosses a line”
Naming what you stock for a condition is promotion rather than information. That narrows the topic list to hours, delivery, devices and general wellness.
“Apartment groups hold your monthly customers”
Forty flats, several with an elderly parent on regular medicines. The association decides whether you are allowed in, so ask the secretary.
“Your Status audience is already your customer list”
Every family that saved your number to send a prescription sees it. No other channel hands a chemist that audience for nothing.
What we do
What we deliver for pharmacies.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A Status plan for the people who saved your number
Two or three updates a week on hours, holiday opening, delivery, new devices and baby care arrivals, with nothing about prescription medicines.
Result: Your regulars are reminded without being messaged.
A broadcast list with consent recorded
Who agreed to receive messages, when they agreed and a simple way to stop, held separately from your billing and dispensing records.
Result: Messages reach only people who asked for them.
A way into apartment and senior citizen groups
An approach through the association or the secretary, with what you will post agreed first, used for delivery information rather than offers.
Result: You are in the group by invitation.
A written rule for what may be posted
What is allowed and what is not, checked against the advertising restrictions with your pharmacist, so whoever posts is never guessing.
Result: A junior staff member cannot cost you the licence.
A small photograph set of what you stock
The counter, the device shelf, the baby care section and the delivery arrangement, shot once and used across every channel you run.
Result: People learn what else you sell.
A count of orders from Status and groups
How many orders mentioned a Status update or came out of a group, so the posting time goes where the orders came from.
Result: You can drop whatever nobody responded to.
How the result is measured
- Posts published
- Engagement rate
- Enquiries from social profiles
Recorded as a baseline before work starts, so every later report has an honest comparison.
Platform for this buyer
Where a chemist's customers actually are, and what a pharmacy may post.
- WhatsApp Status for saved numbers
- Post opening hours, a holiday notice, home delivery availability and a health awareness note that names no drug. Customers who saved your number see it without any advertising.
- A broadcast list for regular customers
- Send refill reminders and delivery notes only to people who agreed to receive them, and keep a record of that consent. Ask at billing, in plain words.
- Apartment and senior citizens' groups
- Offer yourself as the listed chemist with timings, delivery area and a contact person. Join with an admin's permission and post the notice once; do not repeat it.
- Google Business Profile posts
- Post timings, the facilities you offer, such as a blood pressure check if you do one, and a photograph of the shopfront. A person searching late for a chemist wants to know whether you are open.
- What not to post
- Do not post prescription medicine names with discounts, offers on scheduled drugs or a photograph of a prescription. Drug law restricts promoting these to the public, so check with your own licensing authority.
Who it is for
This is written for these pharmacies.
- Independent neighbourhood chemists
- Pharmacies attached to a clinic or nursing home
- Hospital pharmacies serving outpatients
- Pradhan Mantri Bhartiya Janaushadhi Kendras and generic medicine stores
- Multi-outlet local pharmacy chains
- Franchise outlets of national pharmacy brands
- Surgical and medical equipment stores
- Pharmacies stocking Ayurvedic and homoeopathic medicines
- Twenty-four hour and late-night pharmacies
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is reply time, a follow-up sequence, the page buyers land on or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the social media work runs
- 1
Understand your audience and platforms
We identify which platforms your specific buyers actually use and what kind of content they respond to.
- 2
Audit current presence
We review existing pages, past content performance and any gaps in consistency.
- 3
Build the content calendar
A plan is created, balancing genuine value with occasional direct offers.
- 4
Implement and post
Content is created and published consistently on the agreed schedule.
- 5
Measure and optimise
We track enquiries alongside engagement and adjust the content mix based on what actually performs.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Can we post that we have a medicine in stock?
Is Instagram worth anything for a chemist?
Can the pharmacist answer health questions in comments?
Can we post a photograph of a customer receiving a delivery?
Can a pharmacy advertise medicines?
Can we offer discounts to match online pharmacies?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
From the blog
Further reading for pharmacies.
8 min read · 21 Sept 2026How to advertise to retail business ownersA shop owner is behind the counter from ten to nine and cannot leave it. That single fact rules out most media, and it makes the lean afternoon hour and the distributor's salesman worth more than any campaign.
7 min read · 18 Feb 2025Best advertising channels for diagnostic centresMost tests are decided by a prescribing doctor, so advertising has a ceiling. The channels that pay are Maps, the referral round, home collection and a small number of honest packages.
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Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.