Pharmacies · Digital marketing
A chemist's market is two kilometres wide, so plan accordingly.
A pharmacy's whole market is a few roads across, which decides how much marketing is worth buying at all. GullySales repairs the listing and the phone first, sets up ordering on WhatsApp with consent recorded, and puts the rest of the effort into the clinics and care homes nearby.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What digital marketing means
Digital marketing is the combined work of search, social media, advertising and website channels running together rather than as separate projects with separate people. GullySales runs these as one connected system so a change in one channel, such as a new offer, is reflected everywhere at once.
Last updated 5 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.
For pharmacies
Where it usually goes wrong, and what we would do.
“The two things already broken cost you the most”
A listing with the wrong closing time, and a phone nobody answers after seven. Neither costs money to fix and both are losing orders tonight.
“The rules decide the plan before the budget does”
What may be said about medicines shapes every channel, so the plan is written around service, devices and delivery from the first line down.
“One nursing home is worth more than any campaign”
A care home with forty residents orders every month, on a schedule, and pays against an invoice. That is built by walking in, not by advertising.
“An app can match your price but not your pharmacist”
What you have that no platform does is somebody who explains a substitute and spots a duplicated prescription. Build the plan on that.
What we do
What we deliver for pharmacies.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A plan sized to a two-kilometre market
What is worth doing at this radius and what is not, with the money named against each item and a reason written for leaving the rest out.
Result: You stop paying for reach you cannot serve.
The listing and the phone repaired first
Hours, categories, delivery area and a number somebody answers in the evening, corrected before anything at all is spent on advertising.
Result: The free channels start working this week.
WhatsApp set up as the ordering channel
A business number, saved replies, a record of who agreed to be messaged, and a simple way for a customer to stop receiving them.
Result: Regular families order from you directly.
An outreach routine to clinics and care homes
Which clinics, nursing homes, elder care homes and apartment associations to approach, what is offered to each, and who makes the visit.
Result: Institutional orders start arriving on a schedule.
A compliance rule applied to everything published
What may be said and what may not, written down once and applied to the listing, the site, the counter cards and every message.
Result: One rule covers every channel.
One monthly page of orders by channel
Walk-in, phone, chat, delivery and institutional orders counted with reply times, against the figures taken in the first week.
Result: You can see which channel is growing.
How the result is measured
- Enquiries across channels
- Cost per enquiry overall
- Channel mix by contribution
Recorded as a baseline before work starts, so every later report has an honest comparison.
Where to start for a chemist
Start with what your neighbours see when they search for a chemist near them.
- Business Profile and phone
- Correct the address, the opening hours and the phone number, and state whether you deliver at home. Keep the hours true on public holidays. Record calls and whether each became an order.
- WhatsApp as the order desk
- Let customers send a photograph of the prescription, with the pharmacist checking it before anything is supplied. Do not promote prescription medicines to the public. Record each order and who sent it.
- Regular customer list
- For households who buy regularly, note the name, number and the date of their last refill. Call or message when a refill is due, about availability and delivery only.
- Clinics and care homes
- List the doctors' clinics, nursing homes and care homes within reach. Visit with a note on your supply and delivery, and record who agreed to send orders and who asked for a call.
- Reviews on service
- Ask customers for honest reviews of the service, such as delivery and availability, and not of any medicine. Never offer anything in return. Reply to complaints and record what was fixed.
- What to leave until later
- Do not begin with ads for medicines, discount posts or a shop app. Rules on pharmacy promotion are strict and differ by state, so check with your own association or licensing authority.
Who it is for
This is written for these pharmacies.
- Independent neighbourhood chemists
- Pharmacies attached to a clinic or nursing home
- Hospital pharmacies serving outpatients
- Pradhan Mantri Bhartiya Janaushadhi Kendras and generic medicine stores
- Multi-outlet local pharmacy chains
- Franchise outlets of national pharmacy brands
- Surgical and medical equipment stores
- Pharmacies stocking Ayurvedic and homoeopathic medicines
- Twenty-four hour and late-night pharmacies
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is reply time, a follow-up sequence, the page buyers land on or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the digital marketing work runs
- 1
Understand the objective
We agree the one thing this campaign needs to achieve before choosing any channel.
- 2
Audit available channels
We assess which channels are realistic to run well within the budget and timeline.
- 3
Strategise the central idea
One message and offer is developed that will work across every planned channel.
- 4
Implement across channels
Each channel receives its own adapted version, launched on a shared timeline.
- 5
Measure as one campaign
Results from every channel are combined into a single report against the original objective.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
How much marketing does a single-shop chemist actually need?
What should we fix first?
Can my counter staff post health tips on social media?
How do I tell if WhatsApp orders are bringing new customers or only existing ones?
Can a pharmacy advertise medicines?
Can we offer discounts to match online pharmacies?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
From the blog
Further reading for pharmacies.
8 min read · 21 Sept 2026How to advertise to retail business ownersA shop owner is behind the counter from ten to nine and cannot leave it. That single fact rules out most media, and it makes the lean afternoon hour and the distributor's salesman worth more than any campaign.
7 min read · 18 Feb 2025Best advertising channels for diagnostic centresMost tests are decided by a prescribing doctor, so advertising has a ceiling. The channels that pay are Maps, the referral round, home collection and a small number of honest packages.
More for pharmacies
Everything else we would do for you.
Or start from the overview: sales and marketing for pharmacies.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.