Pharmacies · Healthcare
Keep your regular customers from moving their monthly medicines to an app.
A neighbourhood pharmacy used to win on location and the pharmacist's memory of every family. Today the same household compares your bill with an online pharmacy and buys a pain balm on a quick-commerce app. They walk in only when something is urgent. The monthly order for an elderly parent is your most valuable customer, and the easiest to lose.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Pharmacy marketing is being the chemist a household trusts for its regular medicines, within drug laws that forbid promoting prescription drugs to the public. Sales is turning a walk-in or a WhatsApp prescription into a monthly customer who does not switch to an app. GullySales fixes your listing and sets up WhatsApp ordering, delivery and consented refill reminders.
The drug laws limit what a chemist can promote. Prescription medicines cannot be advertised to the public, and nothing can be sold with a cure claim. What you can market is service. That means a pharmacist who explains a substitute, a WhatsApp reply before the customer reaches home, and a reminder before the month's strips run out.
Last updated 5 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.
How buyers decide
How pharmacies are chosen.
Most first visits are decided by distance and urgency. Someone walks out of a clinic with a prescription and goes to the nearest open chemist. Or they search for a medical shop near me at 11 pm and call to check the medicine is in stock. A listing with correct night hours and a phone that is answered wins that customer.
The repeat customer is decided differently. A family with a diabetic parent or a heart patient buys the same medicines every month. They weigh price and home delivery against the risk of a stock-out and the pharmacist's help with timing or a substitute. The adult child who pays, often living elsewhere, wants to send the prescription on WhatsApp and pay online.
Doctors nearby shape the flow. A clinic's patients tend to fill prescriptions at the pharmacy next door, and a pharmacy that keeps a specialist's usual medicines in stock becomes the default. Hospitals discharging patients, home nursing services and elder care homes are also steady sources of regular orders when the pharmacy is reliable on delivery.
The problem
What usually goes wrong for pharmacies.
What owners tell us on the first call, in their words.
“Our monthly customers quietly switched to an online pharmacy”
An elderly customer's son started ordering from an app for the discount, and we noticed only when she stopped coming in.
“WhatsApp prescriptions pile up during the evening rush”
A customer sends a prescription photo at 7 pm, gets no reply until the counter clears, and buys elsewhere on the way home.
“Maps does not show that we are open late”
We stay open till midnight, but the listing shows 9 pm, so the late-night calls go to the chain store two roads away.
“We do not know which families buy what every month”
The billing software has the data, but nobody uses it to see who is due for a refill or who has stopped buying.
“Our wellness and baby care shelves do not move”
We stock supplements, diapers and skin care that customers buy online, because they never think of us for anything but prescriptions.
“A customer asked for an offer on prescription medicines and we did not know what to say”
Other chemists advertise flat discounts, and we are unsure what is permitted and what the local association or the drug controller will object to.
What we do
What we do for pharmacies.
Everything included for pharmacies, and the result each part is there to produce.
Accurate Google Business Profile with late hours
Correct opening hours, including late nights and holidays, delivery areas, categories carried and photographs of the store, with a phone number that is answered.
Result: Late-night searches find you open before they find the chain.
WhatsApp prescription ordering routine
A catalogue-free order flow where the customer sends the prescription, the pharmacist confirms stock, availability of substitutes and the bill, and a delivery slot is agreed.
Result: A prescription sent at the evening rush is answered before the customer walks elsewhere.
Regular customer and refill register
Monthly customers identified from your billing software, their usual refill dates noted, and consent to remind recorded for each.
Result: You see who is due, and who has stopped buying, before it is too late.
Refill reminder sequence
A short WhatsApp or SMS reminder a few days before a regular order is due, with a reply-to-order option and no promotional content.
Result: The monthly order comes back to you instead of an app.
Non-prescription category promotion
In-store displays, listing updates and opted-in WhatsApp messages for devices, baby care, personal care and surgical supplies.
Result: Customers buy the things they used to order elsewhere.
Clinic and care home supply outreach
A short introduction and supply terms for nearby clinics, nursing homes and elder care homes that need regular medicines and consumables.
Result: A few institutional accounts add steady monthly orders.
Pharmacy report
Orders by channel, reply time, regulars retained and category sales, against the figures recorded in the first week.
Result: You see whether regular families are staying with you.
How the result is measured
- WhatsApp and phone orders received and fulfilled
- Reply time on WhatsApp prescriptions
- Monthly regular customers retained against last quarter
- Refill reminders sent against orders placed
- Home deliveries completed within the promised slot
- Sales from non-prescription categories
Recorded as a baseline before work starts, so every later report has an honest comparison.
Every service, written for pharmacies
Each has its own page: what it involves for pharmacies, what you get, and what it is measured on.
- SEORank for being open at eleven at night, not for a medicine name.
- PPCFind out what the platform allows before you spend a rupee.
- Lead generationAnswer the prescription photo before he passes another chemist.
- Digital marketingA chemist's market is two kilometres wide, so plan accordingly.
- Reputation managementYou cannot answer a review by naming what the customer bought.
- Local SEOA wrong closing time takes you out of the open now result.
- BrandingHalf of what goes on a chemist's board is decided for you.
- Social media marketingStatus reaches your regulars; a health-day post reaches nobody.
- Content marketingWrite the list a family needs the day a patient comes home.
- Email marketingEmail is for the care home and the son who pays from abroad.
Worth a page and a campaign of their own
Monthly chronic medicine orders with home delivery · WhatsApp prescription ordering · Late-night and emergency availability · Generic medicine options explained by the pharmacist · BP monitors, glucometers and home health devices · Baby care and mother care products · Over-the-counter and personal care range · Surgical supplies for home care and post-discharge patients · Supply to clinics, nursing homes and elder care homes
Priority campaigns
Campaigns for what pharmacies most want to sell.
Each one planned around when your buyers decide, and measured against the baseline.
Monthly medicine home delivery drive
Counter cards, a listing update and a note to opted-in customers about free or scheduled delivery of regular monthly orders in your area.
Result: Families who were ordering online move their monthly order back to you.
Home health devices campaign
A display and a short demonstration offer at the counter for BP monitors and glucometers, with a follow-up message on how to record readings for the doctor.
Result: Device sales rise, and the family returns for strips and cuffs.
New mother and baby care campaign
A baby care section, a checklist card handed with prescriptions from nearby paediatric and maternity clinics, and delivery for heavy items like diapers.
Result: Young families add you to their weekly shopping.
Post-discharge supply campaign
An information sheet for hospital discharge desks and home nursing services listing surgical supplies, dressings and delivery hours.
Result: Families caring for a patient at home call you first.
Lapsed regular reconnect
A personal call or message from the pharmacist to regulars who have not bought in two months, asking whether their needs changed.
Result: Some come back, and the rest tell you why they left.
Beyond search
Where we reach buyers of pharmacies, beyond Google.
Search matters, but it is rarely the only way this industry's buyers find a supplier.
Clinics and doctors nearby
We prepare a stock and delivery note for clinics so their patients know the usual medicines are available next door.
Hospital discharge desks and home nursing services
We prepare a supply sheet for surgical items and home delivery so families leaving hospital have a pharmacy to call.
Elder care homes and assisted living
We prepare a monthly supply proposal with delivery and billing terms for care homes in your area.
Apartment associations and gated communities
We prepare a delivery introduction and a WhatsApp ordering link suited to the association's notice group.
Corporate offices and factories
We prepare an introduction for first-aid kit supply and refills for offices and plants near the store.
Who it is for
This is written for these pharmacies.
- Independent neighbourhood chemists
- Pharmacies attached to a clinic or nursing home
- Hospital pharmacies serving outpatients
- Pradhan Mantri Bhartiya Janaushadhi Kendras and generic medicine stores
- Multi-outlet local pharmacy chains
- Franchise outlets of national pharmacy brands
- Surgical and medical equipment stores
- Pharmacies stocking Ayurvedic and homoeopathic medicines
- Twenty-four hour and late-night pharmacies
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is reply time, a follow-up sequence, the page buyers land on or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs for pharmacies
- 1
Assess
We check your listing hours and reviews, how quickly WhatsApp orders are answered, how many regular customers bought last quarter but not this one, and what your current promotions say.
- 2
Fix the counter and the phone
A WhatsApp prescription routine with a reply time the staff can keep, a delivery slot promise, and a stock check before confirming.
- 3
Know the regulars
A register of monthly customers from the billing data, with their refill dates and consent to be reminded, kept private and separate from marketing lists.
- 4
Promote what the law allows
Local search, the pharmacist's service, delivery and devices, wellness and baby care, with prescription medicines kept out of any advertising.
- 5
Keep them from switching
Refill reminders before the month's stock runs out, a check-in when a regular stops buying, and a reason to stay that is service, not only price.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Nanda Arthritis and Rheumatology Center
- Situation
- There was no website, so a patient looking for a rheumatologist had no way to learn about the centre. Enquiries were few, and the ones that arrived came by word of mouth.
- What we did
- A website for patients
- Search work
- Google Business and reviews
- Lead capture and advertising
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Also worked with
Chord Road Hospital · Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions pharmacies ask before they call.
Not here? More answers, or ask on WhatsApp.
Can a pharmacy advertise medicines?
Can we offer discounts to match online pharmacies?
Is it allowed to send refill reminders on WhatsApp?
Can we take orders and deliver without a separate online licence?
How do we sell more of our wellness and baby care range?
Should we register on a delivery or quick-commerce app?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
Notes for owners
Read more about pharmacies.
- How to advertise to retail business ownersA shop owner is behind the counter from ten to nine and cannot leave it. That single fact rules out most media, and it makes the lean afternoon hour and the distributor's salesman worth more than any campaign.
- Best advertising channels for diagnostic centresMost tests are decided by a prescribing doctor, so advertising has a ceiling. The channels that pay are Maps, the referral round, home collection and a small number of honest packages.
Part of Healthcare. See the other industries in the sector.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.