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Pharmacies · Email marketing

Email is for the care home and the son who pays from abroad.

Retail customers in this trade will never read an email, while institutions will not act without one and neither will the relative paying from another city. GullySales separates those two lists, writes the statement and the delivery confirmation, and keeps medicines out of every message.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of pharmacies at work in India

What email marketing means

Email marketing is sending planned messages to a list of past and prospective customers who have agreed to hear from you. It suits offers, updates and staying in touch with someone who is not ready to buy yet. GullySales writes and schedules these emails and tracks who opens, clicks and enquires.

Also for pharmacies

Sales and marketing for pharmacies, the overview.

Last updated 17 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For pharmacies

Where it usually goes wrong, and what we would do.

  • “The newsletter idea is the one you have to drop”

    A monthly mail about what you have in stock would be promotion of medicines, which is precisely what the drug rules exist to prevent.

  • “A care home needs an invoice, not a message”

    Forty residents, a monthly order and an accounts person who wants a statement. That relationship runs on email and on nothing else.

  • “The son paying from abroad wants a paper trail”

    The customer is not in the city and will not telephone. A delivery confirmation and a bill in the inbox is the whole of what they want.

  • “First-aid kits are an office purchase”

    Factories and offices near you refill kits on a schedule and buy against a purchase order. That is an email relationship with a nearby business.

What we do

What we deliver for pharmacies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Two lists kept properly apart

    Institutions on one and paying relatives on the other, each with consent recorded, held separately from dispensing records and from each other.

    Result: Nobody gets a message meant for somebody else.

  2. A statement for institutional accounts

    Clinics, nursing homes and care homes sent a statement and a reorder note before the usual date, with the items and the terms set out.

    Result: Institutional orders arrive without being chased.

  3. A delivery confirmation and bill for the payer

    Where a relative elsewhere is paying, a confirmation and bill sent to them with the date and the amount, and nothing beyond what the bill shows.

    Result: The person paying stops having to ring you.

  4. A first-aid refill offer for offices nearby

    A short note to offices, factories and schools within reach, listing what a kit should hold and offering a scheduled refill against a purchase order.

    Result: A new institutional line opens close to the shop.

  5. A rule keeping prescription medicines out

    What may appear in any message, written down and applied to every send, checked with your pharmacist before the first one goes.

    Result: No mail can put the licence at risk.

  6. A count of institutional orders from mail

    Orders, reorders and payments traced back to each send, read against the figures recorded in the first week of the work.

    Result: You can see whether the mail is paying.

How the result is measured

  • Open rate
  • Click rate
  • Enquiries from email

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full email marketing page

What must be in place first

What a pharmacy needs in place before it emails institutions and paying relatives.

Two lists kept apart
Keep institutions such as clinics, care homes and offices on one list, and relatives who pay from another city on another. No retail customers go on either unless they asked.
Consent for the purpose named
India's data protection law expects you to show who agreed to hear from you. Record the date and what they agreed to, such as statements, bills or delivery notes.
A sender with your drug licence details
Mail from a named person at your own domain with your drug licence number in the footer, as it stands. A care home or clinic checks this before ordering.
A rule keeping medicines out of the message
Never name prescription medicines in an offer. Rules on advertising medicines are strict, so keep bills and statements factual and check with your own pharmacy council.
Privacy of the customer's health
A list of who buys which medicine is private health information. Never copy several customers into one mail, and keep order details out of subject lines.
A reply path to the pharmacist
Replies about a bill or a delivery go to a named person at the counter. A relative paying from abroad who gets no answer will order elsewhere.

Who it is for

This is written for these pharmacies.

  • Independent neighbourhood chemists
  • Pharmacies attached to a clinic or nursing home
  • Hospital pharmacies serving outpatients
  • Pradhan Mantri Bhartiya Janaushadhi Kendras and generic medicine stores
  • Multi-outlet local pharmacy chains
  • Franchise outlets of national pharmacy brands
  • Surgical and medical equipment stores
  • Pharmacies stocking Ayurvedic and homoeopathic medicines
  • Twenty-four hour and late-night pharmacies

Not for

It is not the right fit if.

  • Your regular customers do not use email and the shop has none on record, so a mailing list would hold a handful of names.
  • You plan to mail offers on prescription medicines, which is not allowed, to people who never agreed to hear from you.
  • Nobody can send the bill or the care-home order sheet on a regular day, so a promise of email would lapse.

How it works

How the email marketing work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand your list

    We review who is on the list, how they got there, what they agreed to, and how long since they last heard from you.

  2. 2

    Audit past sends

    We read past campaign reports, your sending domain settings and any spam complaints to see what has and has not worked.

  3. 3

    Segment and plan

    The list is split into groups and a sending calendar is agreed, with a rule for unsubscribes and quiet addresses.

  4. 4

    Write and set up

    Emails are written, checked and scheduled in your email tool. Welcome and nurture emails are set to send on a trigger where that fits.

  5. 5

    Measure and adjust

    We read clicks, replies, enquiries and complaints by segment, and change subject lines, timing and content to match.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should a chemist bother with email at all?
Only for institutions and for relatives paying from elsewhere. For everybody else WhatsApp is faster and gets read. Building a mailing list of walk-in customers is effort with almost no return here.
Can we mail customers about our offers?
Not about prescription medicines. Devices, baby care and general goods can go to people who agreed to receive them. Anything close to a medicine should be checked with your pharmacist before it is sent.
Can we email our offers on health products?
Only to people who agreed, and only for general products such as personal care and devices, never prescription medicines. Check what your pharmacy council allows. Most households will be better served by WhatsApp refill reminders than by mailed offers.
Should a bill go by email or on paper?
Offer both. A relative or an office that pays remotely needs a clear emailed bill with the date, items and total. Ask the customer which address to use, send only to it, and keep the paper copy at the counter for those who prefer it.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for pharmacies.

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Everything else we would do for you.

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Also for pharmacies

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