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Pharmacies · Social media

Status reaches your regulars; a health-day post reaches nobody.

A chemist's real social channel is WhatsApp, because the customers who matter already have the number saved. GullySales builds a Status and broadcast plan on recorded consent, finds the way into apartment and senior citizen groups, and sets a written rule for what may be posted.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of pharmacies at work in India

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for pharmacies

Sales and marketing for pharmacies, the overview.

Last updated 17 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For pharmacies

Where it usually goes wrong, and what we would do.

  • “Health-day graphics are what every chemist posts”

    A world health day, a stock image, no caption worth reading. It is the commonest content in this trade and it sells nothing.

  • “A post about a medicine crosses a line”

    Naming what you stock for a condition is promotion rather than information. That narrows the topic list to hours, delivery, devices and general wellness.

  • “Apartment groups hold your monthly customers”

    Forty flats, several with an elderly parent on regular medicines. The association decides whether you are allowed in, so ask the secretary.

  • “Your Status audience is already your customer list”

    Every family that saved your number to send a prescription sees it. No other channel hands a chemist that audience for nothing.

What we do

What we deliver for pharmacies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A Status plan for the people who saved your number

    Two or three updates a week on hours, holiday opening, delivery, new devices and baby care arrivals, with nothing about prescription medicines.

    Result: Your regulars are reminded without being messaged.

  2. A broadcast list with consent recorded

    Who agreed to receive messages, when they agreed and a simple way to stop, held separately from your billing and dispensing records.

    Result: Messages reach only people who asked for them.

  3. A way into apartment and senior citizen groups

    An approach through the association or the secretary, with what you will post agreed first, used for delivery information rather than offers.

    Result: You are in the group by invitation.

  4. A written rule for what may be posted

    What is allowed and what is not, checked against the advertising restrictions with your pharmacist, so whoever posts is never guessing.

    Result: A junior staff member cannot cost you the licence.

  5. A small photograph set of what you stock

    The counter, the device shelf, the baby care section and the delivery arrangement, shot once and used across every channel you run.

    Result: People learn what else you sell.

  6. A count of orders from Status and groups

    How many orders mentioned a Status update or came out of a group, so the posting time goes where the orders came from.

    Result: You can drop whatever nobody responded to.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Platform for this buyer

Where a chemist's customers actually are, and what a pharmacy may post.

WhatsApp Status for saved numbers
Post opening hours, a holiday notice, home delivery availability and a health awareness note that names no drug. Customers who saved your number see it without any advertising.
A broadcast list for regular customers
Send refill reminders and delivery notes only to people who agreed to receive them, and keep a record of that consent. Ask at billing, in plain words.
Apartment and senior citizens' groups
Offer yourself as the listed chemist with timings, delivery area and a contact person. Join with an admin's permission and post the notice once; do not repeat it.
Google Business Profile posts
Post timings, the facilities you offer, such as a blood pressure check if you do one, and a photograph of the shopfront. A person searching late for a chemist wants to know whether you are open.
What not to post
Do not post prescription medicine names with discounts, offers on scheduled drugs or a photograph of a prescription. Drug law restricts promoting these to the public, so check with your own licensing authority.

Who it is for

This is written for these pharmacies.

  • Independent neighbourhood chemists
  • Pharmacies attached to a clinic or nursing home
  • Hospital pharmacies serving outpatients
  • Pradhan Mantri Bhartiya Janaushadhi Kendras and generic medicine stores
  • Multi-outlet local pharmacy chains
  • Franchise outlets of national pharmacy brands
  • Surgical and medical equipment stores
  • Pharmacies stocking Ayurvedic and homoeopathic medicines
  • Twenty-four hour and late-night pharmacies

Not for

It is not the right fit if.

  • No one at the shop can post a status or reply to a comment, and a stale page does more harm than none.
  • You mean to announce a prescription medicine, a stock arrival or a discount on one, which a chemist may not promote.
  • You hope to post customers' pictures or names; a health purchase is private.

How it works

How the social media work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Confirm audience, platforms and access

    We note which platforms your buyers use and check that the pages sit under your own business accounts, with you as owner and us as added roles.

  2. 2

    Review the current presence

    We read the existing pages, the posts that drew replies and the gaps in posting.

  3. 3

    Build the calendar

    Themes, formats and dates are set out for your approval, with space for offers and news.

  4. 4

    Create, approve and publish

    Posts are made, approved by you and scheduled. Replies to the public are handled in your voice.

  5. 5

    Record enquiries and adjust

    Enquiries are logged against the post or platform where they began, and the mix changes to follow what brings them.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Can we post that we have a medicine in stock?
For prescription medicines, no. That is promotion to the public and your licence carries the risk. Stock posts about devices, baby care and general goods are a different matter, and anything doubtful should go to your pharmacist first.
Is Instagram worth anything for a chemist?
Very little. Your buyers are on WhatsApp and on Maps, and neither needs a feed. Put a small effort there only if you carry a real range of wellness, baby or beauty products that photograph well.
Can the pharmacist answer health questions in comments?
Give general information only, such as how to store a medicine or what a label says, and send anything that needs advice to a visit or a doctor. Never recommend a drug in public. A pharmacist's comment carries weight, so keep it careful and keep it the same each time.
Can we post a photograph of a customer receiving a delivery?
Only with their consent, and never with a medicine strip or a prescription visible, because it shows their health. A delivery photograph works best when it shows the bag and the rider with no customer in it.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for pharmacies.

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More for pharmacies

Everything else we would do for you.

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