Physiotherapy clinics · Digital marketing
Combine search, referrals and WhatsApp reminders into one system.
Digital marketing for a physiotherapy clinic is four things pulling the same way: search, the Google Business Profile, WhatsApp reminders that keep a patient coming back for session six, and the orthopaedic surgeons who refer. GullySales runs all four and reports which one brought which completed course of treatment.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What digital marketing means
Digital marketing is the combined work of search, social media, advertising and website channels running together rather than as separate projects with separate people. GullySales runs these as one connected system so a change in one channel, such as a new offer, is reflected everywhere at once.
Also for physiotherapy clinics
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- Outdoor advertising for physiotherapy clinics
- PPC and ads for physiotherapy clinics
Sales and marketing for physiotherapy clinics, the overview.
Last updated 5 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.
For physiotherapy clinics
Where it usually goes wrong, and what we would do.
“Referral relationships need digital support too”
A simple online form or WhatsApp number a surgeon's office can use to refer a patient removes friction that a phone-only process creates.
“Session reminders reduce the drop-off that hurts outcomes”
An automated reminder before each session cuts down on missed appointments that stall a patient's recovery.
“Local search matters most for acute injury searches”
A patient with sudden pain searches nearby and now, so local visibility carries more weight than broad brand awareness.
What we do
What we deliver for physiotherapy clinics.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A WhatsApp referral channel
A simple WhatsApp number or form a surgeon's office can use to send a referral, instead of a phone-only process.
Result: A referred patient reaches the clinic with one message, not a chain of calls.
Automated session reminder system
A WhatsApp or SMS reminder sent to a patient before each booked session.
Result: A patient turns up for session six instead of quietly dropping out.
Local search and profile management
The Google Business Profile and local search presence kept current for acute-injury searches.
Result: A patient searching in sudden pain finds the clinic nearby and open.
Connected reporting by channel
A view of which channel, search, referral or WhatsApp, brought which enquiry.
Result: You know which channel deserves more attention and budget.
How the result is measured
- Enquiries across channels
- Cost per enquiry overall
- Channel mix by contribution
Recorded as a baseline before work starts, so every later report has an honest comparison.
Where to start for a clinic
Start with the condition a patient searches for and the surgeon who sends them.
- Business Profile
- State the physiotherapist's qualification and registration as the council requires, the address, hours and whether home visits are offered. Record calls and ask what the patient is looking for.
- Page for each condition
- Write what an assessment covers for a slipped disc, a frozen shoulder or a post-knee-surgery recovery, and what to bring. Avoid cure and recovery claims. Record which page enquiries name.
- Referral relationships
- List orthopaedic surgeons, general physicians and gynaecologists near you. Offer a short progress note with the patient's consent. Never offer payment for referrals. Record each patient sent.
- Session reminders on WhatsApp
- With the patient's consent, send a reminder before each session and note who missed. Reminders concern the appointment, not the condition. Record the consent in the file.
- Course completion record
- Write each patient's start date, sessions attended and whether they finished the course advised. Look at where patients stop before you spend more on getting new ones.
- What to leave until later
- Do not begin with ads, before and after photographs, patient videos or recovery claims. Advertising rules for health professionals differ by body and change, so check with your own council.
Who it is for
This is written for these physiotherapy clinics.
- Sports injury and orthopaedic rehab clinics
- Post-surgical rehabilitation centres
- Neuro-rehabilitation clinics
- Prenatal and postnatal physiotherapy practices
- Geriatric and home-visit physiotherapy services
- Paediatric physiotherapy clinics
- Chronic pain management clinics
- Corporate ergonomics and workplace physiotherapy consultants
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the digital marketing work runs
- 1
Understand the objective
We agree the one thing this campaign needs to achieve before choosing any channel.
- 2
Audit available channels
We assess which channels are realistic to run well within the budget and timeline.
- 3
Strategise the central idea
One message and offer is developed that will work across every planned channel.
- 4
Implement across channels
Each channel receives its own adapted version, launched on a shared timeline.
- 5
Measure as one campaign
Results from every channel are combined into a single report against the original objective.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Kerur Pain Clinic
- Situation
- The clinic had no website setting out its services, so a patient weighing it up had nothing to read before deciding to come in.
- What we did
- Competitors mapped
- A website that answers the patient
- On-page and local search work
- Link building and technical fixes
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Also worked with
Chord Road Hospital · Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Where should a small clinic start?
How is this different from a general marketing agency?
Is it better to hire a front-desk person for reminders or use an agency?
How can we tell whether surgeon referrals or search bring patients who finish the course?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
From the blog
Further reading for physiotherapy clinics.
7 min read · 7 Jul 2026How to increase OPD patients: a practical plan for hospitals and clinicsMore OPD patients come from answering every call, a Maps profile with fresh reviews, a page per speciality and doctors who refer to you. The order of work that fills the outpatient desk.
7 min read · 2 Jul 2026Keyword research for physiotherapy clinics: the searches behind SEO for physiotherapistsSEO for physiotherapists starts with the phrases patients type: physiotherapy near me, home physiotherapy, physio after knee replacement, frozen shoulder treatment. Here they are, grouped by intent, with the page each belongs on.
7 min read · 14 Apr 2026Content ideas for physiotherapy clinicsPhysiotherapy content ideas that bring patients answer what people search after an injury or surgery: how long recovery takes, which exercises are safe, when to worry. Here they are, by reader.
More for physiotherapy clinics
Everything else we would do for you.
Closest to this: strategy and research
Also for physiotherapy clinics
Or start from the overview: sales and marketing for physiotherapy clinics.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.