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Physiotherapy clinics · Pay per click advertising

Advertise the condition with spare therapist capacity this month.

PPC for a physio clinic works best aimed at one condition your therapists have time for, such as sports injury rehab or post-surgical care. A broad physiotherapy campaign costs more and books fewer patients. GullySales runs search ads for the condition searches that already happen and tracks enquiries to completed courses.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of physiotherapy clinics at work in India

What pay per click advertising means

Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend against enquiries received.

Also for physiotherapy clinics

Sales and marketing for physiotherapy clinics, the overview.

Last updated 5 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For physiotherapy clinics

Where it usually goes wrong, and what we would do.

  • “Condition-specific searches convert better than a generic search”

    Someone searching for physiotherapy after ACL surgery is a warmer enquiry than someone searching for physiotherapy near me generally.

  • “The landing page needs to match the ad's specific promise”

    An ad for prenatal physiotherapy that lands on a general homepage loses the enquiry before the clinic ever calls back.

  • “A tight local radius makes sense for most clinics”

    Patients generally travel a short distance for regular sessions, so a narrow radius avoids wasted ad spend.

What we do

What we deliver for physiotherapy clinics.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Condition-specific search campaigns

    Separate campaigns for named conditions with spare capacity, such as post-surgical or sports injury rehab, instead of one broad campaign.

    Result: The ad reaches a patient already searching for what the clinic treats.

  2. Matching landing pages per campaign

    A landing page for each ad that matches its specific promise, for example prenatal physiotherapy, instead of a general homepage.

    Result: A patient who clicks lands on the exact answer the ad promised.

  3. Tight local radius setting

    Campaigns limited to the distance patients realistically travel for regular sessions.

    Result: Ad spend reaches patients who can actually attend a full course.

  4. Enquiry to course completion tracking

    Tracking that follows an ad click through to a completed course, not just a click or a call.

    Result: You see which ad spend actually led to patients staying in treatment.

How the result is measured

  • Cost per click
  • Cost per enquiry
  • Enquiries from paid search

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full performance marketing and PPC page

Searches to bid on and block

The searches from people in pain, and the ones from students and job seekers on the same words.

Physiotherapy near me and a physio clinic, plus the area
Bid, in a short radius. A person in pain will travel only so far. Put the clinic area, timings and a booking button in the advert, and say the conditions you treat.
Back pain, knee pain and sciatica treatment
Bid, one ad group per condition. The page must match the words typed. Describe how the first assessment works, and do not promise relief or a recovery.
Post-surgery rehab, such as after knee replacement or fracture
Bid, in a separate ad group. These patients are often referred by a surgeon, so say that you work with the surgeon's plan. Ask the surgery type and date on the form.
Physiotherapy course, jobs, exercises at home and pdf
Block. Add course, BPT, job, internship, salary, pdf, exercises and video as negatives. Students and people wanting free routines type the same words.
Where the click lands
Send it to the page for that condition, with the physiotherapist's name and qualification, what the first visit involves and a booking button. A person in pain wants to book, not browse.
Counting a real enquiry
Count a booked first visit, or a call asking for a slot. Log the condition and the source, and mark whether the patient came for the first visit and returned for the second.

Who it is for

This is written for these physiotherapy clinics.

  • Sports injury and orthopaedic rehab clinics
  • Post-surgical rehabilitation centres
  • Neuro-rehabilitation clinics
  • Prenatal and postnatal physiotherapy practices
  • Geriatric and home-visit physiotherapy services
  • Paediatric physiotherapy clinics
  • Chronic pain management clinics
  • Corporate ergonomics and workplace physiotherapy consultants

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the pay per click advertising work runs

  1. 1

    Understand the total budget

    We agree the full paid advertising budget available across all platforms, rather than planning each one separately.

  2. 2

    Audit current platform performance

    We compare existing campaigns on a shared basis to see where the budget currently performs best and worst.

  3. 3

    Build the cross-platform plan

    Campaigns are structured across platforms with a shared measurement standard from the outset.

  4. 4

    Implement and monitor

    Campaigns run with budget allocated dynamically based on real-time performance.

  5. 5

    Measure and reallocate

    We report performance and shift budget toward what is working, within agreed limits.

Proof

What happened when owners fixed this.

Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.

All case studies

  • Kerur Pain Clinic

    Situation
    The clinic had no website setting out its services, so a patient weighing it up had nothing to read before deciding to come in.
    What we did
    • Competitors mapped
    • A website that answers the patient
    • On-page and local search work
    • Link building and technical fixes
    Result
    No numbers were recorded for this engagement. The work is described in full in the case study.
    Read the case study

Also worked with

Chord Road Hospital · Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Which condition should we advertise first?
The one with spare therapist time and a genuine local search volume, decided after the first conversation.
Do ads replace SEO here?
No, ads fill a capacity gap now, while SEO builds pages that keep bringing patients in after the spend stops.
Should we advertise a condition we treat only occasionally?
Not first. Start with the two conditions you see most and know best, since the page and the first visit can then be strong. Add more once the first ones book, and check platform rules on health advertising.
Should the advert ask for an enquiry or go straight to booking?
Go straight to booking where you can. A patient in pain who must fill a long form leaves. Offer a call button and a short slot request, and keep the form for people who ask for a home visit.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for physiotherapy clinics.

All articles

More for physiotherapy clinics

Everything else we would do for you.

Closest to this: paid and media

Also for physiotherapy clinics

Or start from the overview: sales and marketing for physiotherapy clinics.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

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