Physiotherapy clinics · Email marketing

Send the exercise plan, and the note that brings a stalled patient back.

Email for a physio clinic is what goes out between sessions: the home exercise plan, the note to somebody whose course stopped when the pain eased, and the outcome update to the doctor who referred them. GullySales writes these and settles who sends which one.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of physiotherapy clinics at work in India

What email marketing means

Email marketing is sending planned messages to a list of past and prospective customers who have agreed to hear from you. It suits offers, updates and staying in touch with someone who is not ready to buy yet. GullySales writes and schedules these emails and tracks who opens, clicks and enquires.

Also for physiotherapy clinics

Sales and marketing for physiotherapy clinics, the overview.

Last updated 8 Nov 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For physiotherapy clinics

Where it usually goes wrong, and what we would do.

“The home exercise plan is the one email a patient opens”
It carries the exercises for this week, the warning signs and the name of the therapist who set them. Between two visits, that email is the only presence your clinic has in the patient's day.
“A stalled course needs different words from a booking reminder”
Someone who stopped at session three is not waiting for a slot. They feel better. The note that works explains plainly what a half-treated rotator cuff does when they go back to lifting, and leaves the decision with them.
“The referring surgeon reads email, and nothing else you publish”
An orthopaedic surgeon will not watch your reel. A four-line note naming the procedure and how the patient is walking, sent with the patient's agreement, is what brings the next referral.

What we do

What we deliver for physiotherapy clinics.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

A home exercise email for each condition you treat
The exercises, the repetitions, the signs that mean stop, and the therapist's name, written once per condition so it goes out the same evening as the session.
Result: The plan sits on the patient's phone instead of a folded sheet in a bag.
Recovery-stage emails after a named surgery
A short series matched to the rehab stages after a knee replacement or an ACL repair, so the patient knows which week they are in and what comes next.
Result: A post-surgical patient stops guessing whether their progress is normal.
A note for the course that stopped
Written for the patient who went quiet once the pain eased, saying honestly what an unfinished course leaves behind, without a booking push.
Result: A stalled patient hears something other than book now.
A discharge email with the maintenance plan
What to keep doing after the last session, what to watch for, and the point at which this particular patient should come back in.
Result: The final session stops being the final contact.
A referrer list and the update that goes to it
Every surgeon, physician and gym trainer who sends you patients kept in one list, with a short progress note going back to whoever referred each patient.
Result: The doctor who sent you a patient hears what happened to them.
Addresses collected with permission and kept clean
Email taken at registration with consent recorded, bounced addresses removed, and no diagnosis anywhere in a subject line.
Result: You write to people who agreed to hear from you.

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How the result is measured

Open rate
Click rate
Enquiries from email

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full email marketing page

What must be in place first

What a physiotherapy clinic needs in place before it emails patients and surgeons.

A patient list kept private: Treatment details are health information. Keep addresses in the clinic record, never copy several patients into one mail, and keep the diagnosis out of subject lines.
Consent for each use: India's data protection law rests on people agreeing to be contacted, so keep proof of that agreement. Record separately whether a patient agreed to exercise plans, reminders or general updates, with the date.
A sender who is the physiotherapist: Mail from the treating physio at the clinic's own domain, with qualification and registration in the footer. Patients and surgeons reply to the person they know.
A separate list of referring doctors: Keep surgeons and doctors on their own list with the specialty and the hospital. They need an outcome update on their own patient, not a clinic newsletter.
Exercise plans apart from promotion: A home exercise mail is service. An offer on sessions is promotion. Keep each on its own list, and check your council's rules on advertising before sending offers.
A reply path to the treating physio: Replies from a patient in pain must reach the physio or an assistant who can pass them on. A question that waits until the next session may be answered by a stranger online.

Who it is for

This is written for these physiotherapy clinics.

Sports injury and orthopaedic rehab clinics
Post-surgical rehabilitation centres
Neuro-rehabilitation clinics
Prenatal and postnatal physiotherapy practices
Geriatric and home-visit physiotherapy services
Paediatric physiotherapy clinics
Chronic pain management clinics
Corporate ergonomics and workplace physiotherapy consultants

Not for

It is not the right fit if.

Few patients have given an email address, so the list would not reach most of the course.
You plan to send marketing offers to a referring surgeon's inbox, where only a progress note is welcome.

How it works

How the email marketing work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

1
Understand your list
We review who is on the list, how they got there, what they agreed to, and how long since they last heard from you.
2
Audit past sends
We read past campaign reports, your sending domain settings and any spam complaints to see what has and has not worked.
3
Segment and plan
The list is split into groups and a sending calendar is agreed, with a rule for unsubscribes and quiet addresses.
4
Write and set up
Emails are written, checked and scheduled in your email tool. Welcome and nurture emails are set to send on a trigger where that fits.
5
Measure and adjust
We read clicks, replies, enquiries and complaints by segment, and change subject lines, timing and content to match.

Proof

What happened when owners fixed this.

Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.

All case studies

Kerur Pain Clinic
Situation
The clinic had no website setting out its services, so a patient weighing it up had nothing to read before deciding to come in.
What we did
- Competitors mapped
- A website that answers the patient
- On-page and local search work
- Link building and technical fixes
Result
No numbers were recorded for this engagement. The work is described in full in the case study.
Read the case study

Also worked with

Chord Road Hospital · Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2 · you are here
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need

Our patients are elderly and never open email. Is this worth doing?

For home-visit and geriatric care, no. The adult child arranging that care wants WhatsApp and a phone call. Email earns its place with post-surgical, sports and corporate patients, who keep the exercise plan and refer back to it. We would say so in the first conversation rather than sell you a channel your patients ignore.

What do we send a patient who has already finished their course?

A check-in at the point their condition tends to return, written around what they had. A desk worker treated for neck pain gets a note about their chair and screen height. Someone rehabilitated after an ankle sprain hears from you before the next running season.

Should exercise videos go by email?

Send a link rather than the file, since videos are large and often blocked. Say which exercises, how many repetitions your physio advised, and when to stop and call. Check that the link opens on a phone, as most patients will watch there.

Can we tell a referring surgeon how a patient is doing?

Only with the patient's agreement and in line with confidentiality rules. Ask at the first visit whether you may update the referrer, record the answer, and send a short factual note on progress. Do not include more detail than the surgeon needs.

How much does it cost?

There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.

How long is the contract?

The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.

How soon will we see results?

It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.

Who will actually do the work?

The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.

What do you need from us?

Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.

What if we are not happy with the work?

Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

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