Physiotherapy clinics · WhatsApp marketing

Somebody has sent you an MRI report at eleven at night asking if you can help.

A physiotherapy clinic's WhatsApp carries scan reports, photographs of swollen ankles, appointment reminders and home-visit arrangements. It also carries health information, which changes how it has to be run. GullySales sets up the business account, the saved replies and the limits on what you may send.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of physiotherapy clinics at work in India

What WhatsApp marketing means

WhatsApp marketing is sending updates, offers and reminders to customers on the app most Indian buyers already check daily. GullySales sets up business WhatsApp, writes the message templates and keeps the list consented and current.

Also for physiotherapy clinics

Sales and marketing for physiotherapy clinics, the overview.

Last updated 8 Nov 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For physiotherapy clinics

Where it usually goes wrong, and what we would do.

“Do not give an opinion on a scan over chat”
Somebody sends an MRI report and one line asking whether physiotherapy will help. Answering that from a phone screen is a clinical judgement made without an examination. Reply with a question and a booking, and say plainly that an assessment has to come first.
“Exercise reminders go to one patient, never to a group”
Home exercise instructions are the messages patients actually want. Put two patients in one group and each of them learns something about the other's condition. Every clinical message is one to one, without exception.
“An offer broadcast from a clinic is advertising”
A discount on sessions sent to your patient list is not the same as a hardware shop's Diwali message. Healthcare advertising restrictions apply to it, they differ and they change, so check the current position with your council before anything like that goes out.

What we do

What we deliver for physiotherapy clinics.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

A WhatsApp Business account on the clinic number
One clinic number with the profile, hours, address and services set up, answerable by the desk rather than sitting on a therapist's personal phone.
Result: Patient messages reach the clinic and stay with it.
Saved replies for the enquiry that arrives in pain
Prepared responses covering the next available slot, what an assessment involves and the home-visit option, written without any claim about the outcome.
Result: A patient in pain gets a useful answer at once.
Appointment reminders sent from the clinic number
A reminder the evening before with the time and therapist, and a confirmation for a home visit including the arrival window.
Result: Fewer no-shows in the evening and on home visits.
Home exercise instructions sent one to one
Exercise notes and videos sent to the individual patient after a session, with a rule against group sends of anything clinical.
Result: Patients do the exercises without their condition being shared.
A written rule on what is never answered over chat
A short list for the desk and the therapists: no opinion on a scan, no diagnosis, no dosage or pain medicine advice, no claim about recovery.
Result: The clinic's chat answers stay inside safe ground.
Consent and restraint on any broadcast list
A list limited to patients who agreed to general clinic news, with an opt-out on every message and the content checked against advertising restrictions.
Result: You send little, and what you send is defensible.

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How the result is measured

Messages delivered
Reply rate
Enquiries from WhatsApp

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full WhatsApp marketing and automation page

What must be in place first

What a physiotherapy clinic puts in place before a patient's health details touch WhatsApp.

Advertising rules for health professionals differ by state and body and change, so check with your own council before sending any promotion.

A clinic number, not a therapist's own: Register WhatsApp Business on a number the clinic owns, held at reception, with the clinic's name, address and hours. If patients already message a therapist's personal phone, move them across with a short note.
Written consent for reminders: Add a line to the patient form agreeing to appointment and exercise messages on WhatsApp, with a note of what the messages will contain. Record the date. Home-visit families should agree for the person who will actually read the phone.
Wording that does not name the condition: Appointment reminders say 'your session at the clinic', not 'slipped disc' or 'knee replacement rehab'. Previews show on lock screens, and family members often share a phone.
Exercise sheets one to one: Send a home exercise sheet only to the patient it was written for, as a document or short video with the patient's name on it. Never post exercises to a group, since another patient's condition may need different advice.
What staff never answer on chat: Write the rule: no opinion on a scan, no change to a prescribed exercise, no advice on a new pain by message. Offer a call-back or an earlier visit. Check WhatsApp's current business policy and pricing for templates.
Stop word and an alternate route: Each list message ends with a way to stop. Keep a phone number on the profile for patients who prefer calls, and honour a stop request as soon as it is received.

Who it is for

This is written for these physiotherapy clinics.

Sports injury and orthopaedic rehab clinics
Post-surgical rehabilitation centres
Neuro-rehabilitation clinics
Prenatal and postnatal physiotherapy practices
Geriatric and home-visit physiotherapy services
Paediatric physiotherapy clinics
Chronic pain management clinics
Corporate ergonomics and workplace physiotherapy consultants

Not for

It is not the right fit if.

Chats run on a personal phone and a therapist's departure would take the history with it.
You plan to send offers to old contacts or groups of patients, who never agreed to marketing messages.

How it works

How the whatsapp marketing work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

1
Read the chats you already have
We read how customers write to you, which questions repeat and where a chat goes quiet. The repeated questions decide what gets automated first.
2
Sort the list and the permission
Contacts who asked to hear from you are separated from numbers that only sit in a phone book. We agree the wording new contacts will see before they say yes.
3
Choose the app or the API
One phone and a small team can stay on the ordinary app. Several people on one number, templates or a CRM link need the API through a provider, which is its own piece of setup work.
4
Write the replies and the plan
The greeting, away message, saved replies and handover rule are written in your words and approved by you. The message plan and its templates follow.
5
Connect the record and test
Each link carries its source line and each chat lands in the CRM. We test on real phones, including a customer who asks for a person.
6
Read the unanswered questions
A question the first reply could not answer becomes a new saved reply or a fixed handover. Stop requests are watched too, with the number's quality rating where the API is used, since both show a message plan that has gone too far.

Proof

What happened when owners fixed this.

Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.

All case studies

Kerur Pain Clinic
Situation
The clinic had no website setting out its services, so a patient weighing it up had nothing to read before deciding to come in.
What we did
- Competitors mapped
- A website that answers the patient
- On-page and local search work
- Link building and technical fixes
Result
No numbers were recorded for this engagement. The work is described in full in the case study.
Read the case study

Also worked with

Chord Road Hospital · Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2 · you are here
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need

A patient has sent a photograph of a swollen knee and wants advice. What do we say?

Acknowledge it, ask when it happened and whether they can bear weight, and book an assessment. If anything in the answer worries you, say it needs to be seen today. What you must not do is offer a view on the injury from a photograph.

Can we send our patient list a message about a new service?

Only to patients who agreed to hear from you, and only after checking what your council permits, since restrictions on clinic advertising differ and change. A factual note that the clinic now offers home visits sits differently from an offer on session fees.

A surgeon's office wants to send us post-operative notes on WhatsApp. Is that acceptable?

Ask the surgeon's office which route they are comfortable with, and keep clinical documents in your formal record, such as email or the patient file. Chat is fine for confirming a date. Never forward a patient's notes to other staff or groups without need.

Can we send exercise videos to patients on WhatsApp?

Yes, one to one, to the patient who was shown that exercise. Name the exercise, the side and the number of repetitions the therapist prescribed, and tell the patient to stop and call if it hurts. Do not post general exercise videos as treatment advice to a list.

How much does it cost?

There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.

How long is the contract?

The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.

How soon will we see results?

It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.

Who will actually do the work?

The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.

What do you need from us?

Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.

What if we are not happy with the work?

Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

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