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Commercial cleaning companies · Lead generation

Find the buyers who have a handover date, a showroom opening or an inspection coming.

Lead generation for a commercial cleaning company means putting your scrubbing, glass and handover work in front of people who need a site cleaned on a date. GullySales works on the searches, the introductions and the lists that bring those people to your phone.

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of home cleaning companies at work in India

What lead generation means

Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.

Last updated 18 Oct 2026.

For commercial cleaning companies

Where it usually goes wrong, and what we would do.

  • “The enquiry arrives with a date attached”

    A site engineer searching for post-construction cleaning has a handover on the calendar. A restaurant owner has an inspection. Both call whoever answers first, so lead generation here is about being found and reachable at the moment the date appears.

  • “Builders and fit-out firms know about jobs before Google does”

    The project manager who will need a block cleaned is known months before the search happens. A short list of builders, fit-out contractors and property managers in your area gives you the introduction before three firms are compared on price.

  • “One-off cleans are the cheapest source of the next lead”

    A cement-stain clean for one tenant is seen by the next tenant, the property manager and the fit-out firm. Leads that start from a finished site photograph and a named contact are warmer than a cold search click.

  • “Every lead source looks the same in the phone log”

    If calls are written down as a number and a rate per square foot, nobody knows whether Google, a builder or a referral produced them. Tagging the source at the first call is what tells you where the next rupee of effort should go.

What we do

What we deliver for commercial cleaning companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A list of sites nearing handover

    Builders, projects and fit-out firms in your service area, with the person who books cleaning, kept as a working list.

    Result: You can name the next ten sites that will need a handover clean.

  2. Job-based landing pages for search ads

    A page per job type, such as post-construction, floor scrubbing and kitchen deep cleaning, each with a call button and a measurement request.

    Result: Each ad lands on a page about the job the searcher typed.

  3. An introduction pack for project teams

    One page with scope, site sizes you take, machines and how to book, sent to builders and fit-out contractors.

    Result: A project manager can forward your scope without a call.

  4. Source tagging on every call

    A line in the call log for how the caller found you, filled in by whoever answers.

    Result: Enquiries can be counted by source and job type.

  5. A reuse routine for finished sites

    With the client's permission, the completion photographs and a short note go to the property manager and neighbouring tenants.

    Result: Each finished site produces a named introduction.

  6. A review of quotes sent against jobs won

    Quotes laid beside the source of each enquiry, read when you choose to, to see which source pays.

    Result: You can see which source produced jobs and which produced only calls.

How the result is measured

  • Enquiries generated
  • Cost per enquiry
  • Enquiries by source

Recorded as a baseline before work starts, so every later report has an honest comparison.

Who it is for

This is written for these commercial cleaning companies.

  • Post-construction and handover cleaning contractors
  • Mechanised floor scrubbing and polishing specialists
  • Glass facade and window cleaning firms
  • Carpet, upholstery and sofa shampoo services for offices
  • Showroom, restaurant and kitchen deep-cleaning teams
  • Hospital and clinic deep-cleaning contractors
  • Warehouse and factory floor cleaning companies
  • Sanitisation and disinfection service providers

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the lead generation work runs

  1. 1

    Understand your capacity

    We agree how many enquiries your sales team can actually handle well, so the system is not built to overwhelm it.

  2. 2

    Audit current sources

    We check what already brings in enquiries today, even informally, before adding anything new.

  3. 3

    Strategise the channel mix

    Content, search and paid channels are chosen based on where your buyers already look.

  4. 4

    Implement capture and follow-up

    Pages, forms and a follow-up process are built and connected end to end.

  5. 5

    Measure and optimise

    We track enquiry volume and quality and adjust the channel mix to match.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Should we buy leads from a directory?
Directory leads are shared with other firms and arrive as a price question. Test them against your own tagged enquiries and keep them only if they turn into measured sites. Check each directory's current terms before you pay.
Which job brings the best leads?
Post-construction cleaning brings dated, urgent enquiries, while scrubbing and glass work bring repeat ones. Your own tagged records decide which deserves more effort, and GullySales will not guess a ranking for you.
Do we need ads to get leads?
Not always. Search ads suit urgent jobs; builder introductions and finished-site photographs suit the rest. The mix depends on your crew size and area, and nothing here promises a volume of enquiries.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.