Domestic staffing agencies · Home services
Be the agency a household calls when the maid leaves without notice.
A family in an apartment in Whitefield has a maid who has left after Diwali with a day's warning. The mother searches 'maid agency near me', calls two numbers and speaks to whoever answers first. The questions are fixed: who is the person, where does the home address sit, has anyone checked the papers, how soon can a start be made.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Domestic staffing agency marketing is how a household finds an agency when it needs a maid, a cook, a driver or a nurse attendant placed in a hurry. Domestic staffing sales is the work of turning that call into a checked candidate, a signed agreement and a fee. GullySales prepares the profile, the household enquiry routine and the candidate-side recruitment messages.
An agency has two customers to win, not one. Households decide on trust and speed, and candidates from villages and smaller towns decide on whether you pay on time and treat them well. Both sides arrive on WhatsApp and phone calls, and the owner is taking both.
Last updated 18 Oct 2026.
How buyers decide
How domestic staffing agencies are chosen.
Households choose on recommendation first. A neighbour who used an agency, a message in the apartment group, or a relative in the same city decides the shortlist before any search is run.
The next question is verification. Families want to see an ID proof, a local reference and, where the agency offers it, a police verification done through the proper channel. Rules on registration and conduct for placement agencies differ by state and change, so check with your own adviser what applies to you.
Terms decide the sale at the end: the fee, the replacement if the person leaves in the first weeks, and who is answerable when something goes wrong.
The problem
What usually goes wrong for domestic staffing agencies.
What owners tell us on the first call, in their words.
“Households call five agencies and pick the one that answers”
The same afternoon, the family with an urgent need hears from whoever picks up the call and gives a clear next step. The rest are not called back.
“Families cannot see that candidates are checked”
Whatever ID and reference checks the agency does stay in the register. A family sees a phone number and a rate, and nothing in the reply tells them a person was looked at before being sent.
“Candidates leave in the first month”
A placement falls through, the family wants a replacement and the agency has no ready list of candidates for that area.
“Good candidates stop calling”
Women who work as domestic help hear about agencies from each other. A late payment or a missed callback ends a recommendation chain.
“Reviews are mixed up with arguments”
A single unhappy review over a replacement dispute sits at the top of the profile because nobody asked the satisfied families.
“Demand rises with festivals and school holidays”
Calls bunch around Diwali, summer break and the weeks after a new baby, and the agency is short of candidates exactly then.
What we do
What we do for domestic staffing agencies.
Everything included for domestic staffing agencies.
A page for each kind of worker and area
Pages and profile services for maids, cooks, drivers, nannies and attendants, each with the localities you place in and what the family receives.
A verification explainer
A plain description of the documents you collect and what you do with them, checked with you line by line so it states only what you do.
A household enquiry routine
A saved WhatsApp first reply, the five questions to ask on the first call, and a record of every enquiry and its stage.
A candidate recruitment funnel
A message, a poster and a referral habit aimed at the women and men who want the work, with a clear statement of how and when you pay them.
A review request after the first month
A message to each household once the placement has settled, asking for an honest review.
How the result is measured
- Household enquiries by source
- Household calls that went unanswered during the evening rush
- Placements made from enquiries
- Replacements requested
- Candidates added per locality
- Reviews from placed households
Recorded as a baseline before work starts, so every later report has an honest comparison.
Every service, written for domestic staffing agencies
Each has its own page: what it involves for domestic staffing agencies, what you get, and what it is measured on.
- Lead generationBring in the household that needs a maid or cook placed this week.
- SEOAppear when a household searches for a maid, cook or attendant near them.
- Local SEOShow up on the map when a household near you needs help at home.
- Social media marketingPost for the household deciding and the worker watching, in the right language.
- Content marketingAnswer the questions a first-time employer of household help is afraid to ask.
- Buyer personasWrite for the family in a hurry and the worker deciding whether to trust you.
- CRMKeep every household enquiry and every candidate in one record, not in notebooks.
- Follow-up systemsCall back the household before the other agencies do, and every time.
- WhatsApp marketingRun the household chat and the candidate chat on WhatsApp without losing track.
- Digital marketingPlan the channels around two audiences, the family that hires and the worker who joins.
- WebsiteGive the family a page that says what you do and how to reach you tonight.
Worth a page and a campaign of their own
A profile that names each type of worker and each area served · A phone and WhatsApp routine so no household enquiry sits unanswered · A visible verification checklist that is true to what you actually do · An agreement and fee page families can read before calling · A pool of candidates by locality and skill · Recruitment of candidates from the villages and towns they come from · Replacement handling written down · Reviews from households placed · Apartment association and RWA presence
Priority campaigns
Campaigns for what domestic staffing agencies most want to sell.
Each one planned around when your buyers decide, and measured against the baseline.
Urgent-need search campaign
Search ads for 'maid agency' and 'cook agency' in the localities you serve, with a call button and a WhatsApp link.
Apartment group introductions
A short note to resident welfare associations and apartment managers with your verification description.
Candidate sourcing
Local-language posters and WhatsApp messages in the areas candidates come from, and a rewarded referral from current workers.
Festival and holiday readiness
A message to past households before Diwali and the summer break asking about the need.
Beyond search
Where we reach buyers of domestic staffing agencies, beyond Google.
Search matters, but it is rarely the only way this industry's buyers find a supplier.
Apartment associations and gated communities
Associations in your catchment, listed, with an introduction for the secretary, who is the person residents ask for a name.
New-baby and new-move households
Maternity clinics, packers and movers and interior fitters meet families when the need begins. A card lets them pass your number on.
Doctors and hospital discharge desks
Attendant placement starts at a discharge. A card for the social worker or the front desk, with their permission.
Candidate communities
Churches, temple groups, self-help groups and villages that already send workers to the city.
Past households
The family you placed a cook with will need a driver or an attendant for a parent some day. Their number, kept against the placement date, is the next call you make.
Who it is for
This is written for these domestic staffing agencies.
- Maid and house help placement
- Live-in domestic workers
- Cook placement for households
- Drivers for private cars
- Patient attendants and home nurses
- Nannies and babysitters
- Elder care attendants
- Corporate and guest-house housekeeping staff
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs for domestic staffing agencies
- 1
Count placements and gaps by locality
Your call log, the candidate register by locality and the last few placements are read to see where households found you and where the list runs thin.
- 2
Write the worker-type pages and the first WhatsApp reply
The worker-type pages, the verification explainer and the first WhatsApp reply are written at your desk, using the questions households actually ask you.
- 3
Draft the posters for the villages your workers come from
Poster and message wording for the villages and towns your workers come from, in their language, and a referral note a working maid can forward to a sister or neighbour.
- 4
Draft the urgent-need ads and the pre-Diwali message
Urgent-need search ads, the apartment-secretary notes and the pre-Diwali message to past households are written for the worker types you place.
- 5
Match each enquiry to its placement or its replacement
The call log and candidate register are tallied against each other: which household enquiries ended in a placement, which placements came back for a replacement, which localities ran short of candidates.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions domestic staffing agencies ask before they call.
Not here? More answers, or ask on WhatsApp.
Can you write that our candidates are police verified?
How is this different from a general staffing agency?
Will you find us candidates?
Do we need a website?
A household asks to see the worker's ID papers before the first day. What do we show?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
Part of Home services. See the other industries in the sector.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.