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Domestic staffing agencies · Social media

Post for the household deciding and the worker watching, in the right language.

Social media marketing for a domestic staffing agency speaks to two audiences, the family that hires and the worker who may join. GullySales plans posts for each, written around trust and clear next steps and never around a worker's private details.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A handyman explains a cabinet repair to a homeowner

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for domestic staffing agencies

Sales and marketing for domestic staffing agencies, the overview.

Last updated 18 Oct 2026.

For domestic staffing agencies

Where it usually goes wrong, and what we would do.

  • “Households and workers are on different platforms”

    The family reading a recommendation sits on Instagram or in a resident group. The worker hears about agencies on WhatsApp and Facebook, from other workers. One posting plan for both leaves each audience hearing from the wrong place.

  • “A worker's photograph is a privacy decision”

    Showing a placed maid or nanny draws attention, but the person has to agree and understand where the picture will appear. A post built on a candidate's face without consent can end a recommendation chain overnight.

  • “Seasonal demand gives you a calendar”

    Calls bunch around Diwali, school holidays and the weeks after a birth. Posts on the right topic a little ahead of each season put the agency in mind before the maid leaves.

What we do

What we deliver for domestic staffing agencies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Two audience plans

    A plan for posts aimed at households and a separate one aimed at candidates, each with its own tone and language.

    Result: You know who each post is for before it goes out.

  2. Household post set

    Posts on what to decide before hiring a cook or driver, how a trial period works and what a replacement means, in your voice.

    Result: Followers learn how you work before they call.

  3. Candidate recruitment posts

    Short posts in the workers' language about joining, what the agency asks of them and how they are paid, only with terms you actually offer.

    Result: A worker reading the post knows what to expect.

  4. Seasonal calendar

    A list of the periods when demand rises, with the post topics to run ahead of each.

    Result: Posts arrive before demand, not after.

  5. Consent rule for workers

    A written line on when a worker may appear in a post and how that agreement is recorded.

    Result: No candidate appears without a recorded yes.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Who it is for

This is written for these domestic staffing agencies.

  • Maid and house help placement
  • Live-in domestic workers
  • Cook placement for households
  • Drivers for private cars
  • Patient attendants and home nurses
  • Nannies and babysitters
  • Elder care attendants
  • Corporate and guest-house housekeeping staff

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the social media work runs

  1. 1

    Understand your audience and platforms

    We identify which platforms your specific buyers actually use and what kind of content they respond to.

  2. 2

    Audit current presence

    We review existing pages, past content performance and any gaps in consistency.

  3. 3

    Build the content calendar

    A plan is created, balancing genuine value with occasional direct offers.

  4. 4

    Implement and post

    Content is created and published consistently on the agreed schedule.

  5. 5

    Measure and optimise

    We track enquiries alongside engagement and adjust the content mix based on what actually performs.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Which platform should a small agency start with?
Start where your calls already come from. If the call log shows WhatsApp and Google, build there first and add Instagram when the basics run without effort.
Can we post testimonials from placed workers?
Only with the person's clear agreement, and without personal details. Check the platform's current rules and your own adviser on personal data before posting.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for domestic staffing agencies

Everything else we would do for you.

Closest to this: content and social

Also for domestic staffing agencies

Or start from the overview: sales and marketing for domestic staffing agencies.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need