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Home cleaning companies · Apartment advertising

The gate register already knows which flat is moving in this month.

Apartment advertising for a cleaning company is the notice board, the lift panel and the gate in buildings where flats change hands and every family wants the same Saturday before a festival. GullySales gets the association's permission on paper, puts a quoting number on the board, and records the jobs building by building.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of home cleaning companies at work in India

What apartment advertising means

Apartment advertising is media and activity inside residential communities: the notice board, the lift panel, a Sunday stall. GullySales gets the association's written permission first, because anything put up without it comes down.

Also for home cleaning companies

Sales and marketing for home cleaning companies, the overview.

Last updated 5 Oct 2026.

For home cleaning companies

Where it usually goes wrong, and what we would do.

  • “Handover months are the whole opportunity”

    A tower that has just been given possession is full of families booking a deep clean before the furniture arrives. Boards belong in those buildings during the handover months, and the enquiry that follows is about a date rather than a rate.

  • “The secretary already has a housekeeping contractor”

    Common area cleaning is nearly always contracted, and your standee reads to him like a bid for that work or a complaint about it. State on the board that this is inside the flat, and put the request in writing so the discussion stays about a panel.

  • “She is letting strangers into her home”

    The board answers the trust question before the price one. Uniformed staff with photo identity, the gate entry made in the company's name, and a supervisor she can call on the day do more for a booking than a discount.

  • “The festival Saturday is sold before the boards go up”

    Everyone in the building wants the weekend before Diwali, and your crew can only do so many flats. Panels that appear in the festival week are selling slots that went a fortnight ago.

What we do

What we deliver for home cleaning companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Buildings chosen by handover and by age

    Societies in their possession months, plus older towers where tenants change every year, all inside the distance a crew can reach before a morning slot starts.

    Result: Boards go up where a deep clean is already being discussed.

  2. Written permission and a gate briefing

    The association's approval on paper, and the security desk told in advance that your board and your team are expected.

    Result: Nothing is pulled down on day two and nobody is turned away at the gate.

  3. Board copy that settles the trust question

    Staff in uniform with photo identity, the supervisor's number, and what happens if something is broken, each said in one line on the panel.

    Result: She calls without the first three doubts.

  4. One board per job, not a services list

    A board for the move-in deep clean, another for sofa and carpet cleaning before the festival, rather than one panel naming everything you do.

    Result: The enquiry arrives for a job you can price in a message.

  5. A quoting routine behind the number

    A WhatsApp price list your staff answer from, with the slot offered in the same conversation, because these bookings turn on the date.

    Result: The enquiry is answered while she is still in the lift.

  6. Dated photographs from each society

    A picture with the date from every building once the period starts and again before it ends.

    Result: You know the panel you paid for is on the wall.

  7. Jobs logged against the building

    The society name recorded for every job taken on the campaign number, set beside what that building's panel cost.

    Result: The next round keeps the buildings that produced work.

How the result is measured

  • Communities covered
  • Permissions in writing
  • Enquiries quoting the community code

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full apartment advertising page

How it is bought, and approved

Before a cleaning company puts a board up, learn the gate rules and the housekeeping contract already in place.

Secretary and facility manager
The secretary usually signs, but the facility manager runs the gate and the housekeeping staff. Ask both, since a board without the manager's nod can still be taken down.
The existing housekeeping contract
Ask whether the society's common-area housekeeping contractor has a clause on outside cleaners. Your board should read as help for flats, not as a rival to that contract.
How your staff are logged at the gate
Ask what the gate needs: photo ID cards, police verification papers, a visitor entry book. Whatever the gate asks for is what you can truthfully print on the board.
Which board and when old notices clear
Boards fill up near festivals. Ask which board, how much space and when old notices are cleared, so a sale notice does not cover yours the week it matters.
Building written on every booking
At the quote, ask the resident where they saw the board and write the building and flat number on the job card, so jobs can be counted society by society.

Who it is for

This is written for these home cleaning companies.

  • Deep cleaning and one-time service providers
  • Recurring home maintenance cleaning companies
  • Sofa, carpet and upholstery cleaning specialists
  • Move-in and move-out cleaning services
  • Office and commercial cleaning contractors
  • Society and apartment complex cleaning contracts
  • Franchise-model cleaning companies

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the apartment advertising work runs

  1. 1

    Draw the ring

    We agree how far a resident will realistically come to you. For a salon that is two or three societies. For a diagnostic centre it is the whole main road.

  2. 2

    Shortlist and verify the societies

    Which are self-managed and which are under a facility company, who the gatekeeper is, what categories they allow, and what they charge on their own account.

  3. 3

    Get permission and quote properly

    Permission letters are collected first. Only then do you see a rate, and it includes the society fee rather than surprising you with it later.

  4. 4

    Print, install and audit

    Artwork goes to each format's exact size, installation is scheduled with the facility manager, and every lobby is photographed with a date.

  5. 5

    Run the activity

    The clubhouse weekend is booked inside the display month, when your name is already on the wall of the lift they came down in.

  6. 6

    Read it society by society

    Calls and walk-ins are counted per code and the list is cut. Two societies usually carry a campaign and four carry nothing.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Can we tell how many jobs a society campaign produced?
Only if the board carries its own line. Print a WhatsApp number used in those buildings and nowhere else, and write the society name against every booking. The panel counts nothing by itself, and a vendor reporting residents reached is reporting flats.
Is a lift panel better than pamphlets at the gate?
The panel stays up for a month and the pamphlet is in the bin by evening, but the pamphlet reaches the door. During handover months, one panel plus a Saturday desk near the gate beats either on its own. Both need the association's written permission, and the security staff need telling, or your team waits outside.
Can the board carry our rates?
Some committees allow prices, others do not. Rates also depend on the flat size and the number of sofas, so a printed price may mislead. Print a WhatsApp number with the words price on request, and quote from the list your staff already use.
A resident complained about noise from our machines. What now?
Call the secretary yourself, note what happened and fix it. Ask for the society's working hours on weekends and festival days and tell every booking customer. A single unanswered complaint to a committee can end the board.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for home cleaning companies.

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More for home cleaning companies

Everything else we would do for you.

Closest to this: paid and media

Also for home cleaning companies

Or start from the overview: sales and marketing for home cleaning companies.

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Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

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