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Home cleaning companies · WhatsApp marketing

Quote the sofa from the photo she sent, and say what needs a visit.

Cleaning enquiries arrive on WhatsApp as four photographs and the words how much. The company that answers with a real figure and a slot gets the job, and the one that says please share your address does not. GullySales sets up the business number, a price list your staff can quote from, and the rules about what leaves the number.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of home cleaning companies at work in India

What WhatsApp marketing means

WhatsApp marketing is sending updates, offers and reminders to customers on the app most Indian buyers already check daily. GullySales sets up business WhatsApp, writes the message templates and keeps the list consented and current.

Also for home cleaning companies

Sales and marketing for home cleaning companies, the overview.

Last updated 5 Oct 2026.

For home cleaning companies

Where it usually goes wrong, and what we would do.

  • “The enquiry is photographs, so the reply has to be a figure”

    A three-seater sofa and a two-bedroom flat can be priced from pictures. A kitchen chimney, a duplex or a flat after construction cannot, and saying so plainly builds more trust than a number you will revise on site.

  • “The customer will get the cleaner's number if you let her”

    Once a household has a cleaner's personal number, the next booking never reaches you. Put the enquiry number on a business account, put the office number on the invoice, and make the rule about personal numbers part of the joining briefing.

  • “The broadcast worth sending goes out before Diwali”

    Past customers are already thinking about the pre-festival clean, and a short note with the dates still open is useful to them. A general offer sent to a bought list is not, and it costs you the number.

What we do

What we deliver for home cleaning companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A business account with hours and service areas set

    Verified profile, the localities you cover, working hours and an away message for after them, on a number that belongs to the company.

    Result: Enquiries reach the business instead of a supervisor's phone.

  2. A quoting list staff can send without calling the owner

    Rates by flat size, sofa seat, mattress and carpet, with what each includes, so whoever is on the phone can answer a photograph straight away.

    Result: A quote goes out in minutes rather than that evening.

  3. The line between a photo quote and a site visit, written down

    Which jobs can be priced from pictures and which need somebody to look, so nobody commits to a figure that has to be raised on the doorstep.

    Result: You stop arguing about the rate in the customer's hallway.

  4. A catalogue of the jobs you sell at a fixed rate

    Deep clean by flat size, sofa shampoo, bathroom and kitchen packages, each with a photograph of your own work and what is included.

    Result: The customer can see the offer without asking for a rate card.

  5. A consent record and a seasonal broadcast list

    Customers who agreed to be contacted kept in their own list, with the pre-festival note written in advance and sent only to them.

    Result: Your broadcasts go to people who want them.

  6. A rule on staff numbers and photographs

    Cleaners do not hand out personal numbers, and photographs taken inside a customer's home go nowhere except the job record, with her permission.

    Result: Bookings stay with the company and pictures stay private.

How the result is measured

  • Messages delivered
  • Reply rate
  • Enquiries from WhatsApp

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full WhatsApp marketing and automation page

What must be in place first

Settle these before staff start quoting on WhatsApp.

Consent recorded against the address
Ask at booking whether you may send the next-service reminder and a seasonal offer, and record it against the address. The customer may change the number, but the home stays.
A price list for photo quotes
List the jobs priced by size or item, such as sofa seats, bathrooms or a kitchen, and the jobs that need a visit. Staff quote only from the list and in writing.
What you say about the cleaner who is coming
Share the cleaner's name, a photograph and the verification you ran, with the cleaner's agreement. Never post an ID number in a chat.
Photographs taken inside customers' homes
Ask the customer before photographing a home. Keep documents, valuables and people out of frame, and use the picture only for that customer's job.
Reminders you start after the last chat
A booking reminder sent when the customer has not written recently may need an approved template. Check WhatsApp's current business policy and pricing before planning reminders.

Who it is for

This is written for these home cleaning companies.

  • Deep cleaning and one-time service providers
  • Recurring home maintenance cleaning companies
  • Sofa, carpet and upholstery cleaning specialists
  • Move-in and move-out cleaning services
  • Office and commercial cleaning contractors
  • Society and apartment complex cleaning contracts
  • Franchise-model cleaning companies

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the whatsapp marketing work runs

  1. 1

    Understand current WhatsApp use

    We review how customers currently message you and how consistently, if at all, it is answered.

  2. 2

    Audit common questions

    We identify the questions that come up repeatedly, which decide what should be automated first.

  3. 3

    Set up automation and templates

    An automated first response and quick reply templates are built for the most common needs.

  4. 4

    Connect to the CRM

    Conversations are linked to customer records so context carries over between team members.

  5. 5

    Measure and optimise

    We track response time and conversion, refining automated responses based on what customers actually ask.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
How do we stop bargaining over WhatsApp?
Send the scope with the rate every single time. Most bargaining is a customer comparing your figure with a cheaper one that covers half the work. When the message says four staff, five hours, machine and chemicals included, the conversation moves off price.
Is a WhatsApp catalogue worth setting up for a cleaning company?
Yes, for the standard jobs with a fixed rate, because it saves your staff retyping the same list. Keep post-construction and commercial work out of it. Those need a visit, and a catalogue price you cannot hold will cost you the job at the door.
A cleaner cancelled at the last minute. What should the message say?
Tell the customer straight away, offer a replacement slot or a refund according to your terms, and say sorry once. No long excuses. Keep the chat, because it shows that you told them as soon as you knew.
A customer says something was damaged and sends a photograph. What do we do?
Acknowledge it, hand it to the owner, and ask for the job date and more photographs. Do not argue in chat. Follow your written damage policy and tell the customer what happens next.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.

From the blog

Further reading for home cleaning companies.

All articles

More for home cleaning companies

Everything else we would do for you.

Or start from the overview: sales and marketing for home cleaning companies.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need