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Home and office automation · Pay per click advertising

Reach the homeowner already searching for smart home automation, not a browsing crowd.

PPC for home and office automation means paid search aimed at specific, high-intent terms such as home automation company or office boardroom automation. It supports a buyer already in the research phase. GullySales runs this to build awareness through a long decision rather than chase an immediate click.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of home and office automation at work in India

What pay per click advertising means

Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend against enquiries received.

Also for home and office automation

Sales and marketing for home and office automation, the overview.

Last updated 5 Oct 2026.

For home and office automation

Where it usually goes wrong, and what we would do.

  • “Awareness advertising during research matters more than a direct call to action”

    A buyer weeks away from deciding responds better to a well-made project showcase than to an advertisement demanding an immediate call.

  • “Commercial and residential searches need separate campaigns”

    A facilities head searching for office automation and a homeowner searching for smart lighting are looking for entirely different proof, and one landing page cannot serve both.

  • “Retargeting supports the long consideration period”

    A visitor who viewed a project page but did not enquire is worth reaching again with a different project a few weeks later, matching the pace of their decision.

What we do

What we deliver for home and office automation.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Awareness campaign built around project showcases

    Ads featuring a real finished project rather than a demand for an immediate call, aimed at a buyer still weeks from deciding.

    Result: A homeowner still weeks from deciding keeps seeing work you have actually finished.

  2. Separate campaigns for residential and commercial searches

    Distinct campaigns and landing pages for a homeowner searching smart lighting and a facilities head searching office automation.

    Result: Each buyer lands on proof built for their own decision.

  3. Retargeting for project page visitors

    A campaign reaching a visitor again after they viewed a project page without enquiring.

    Result: A slow decision stays warm instead of going cold after one visit.

  4. High-intent search term targeting

    Campaigns aimed at specific terms such as home automation company or office boardroom automation, rather than broad category terms.

    Result: Ad spend reaches people already in the research phase.

  5. Enquiry to quotation stage report

    Enquiries from ads tracked through to showroom visits and quotations, reported, not just measured by clicks.

    Result: You see whether spend is reaching real decision-stage buyers.

How the result is measured

  • Cost per click
  • Cost per enquiry
  • Enquiries from paid search

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full performance marketing and PPC page

Searches to bid on and block

The searches worth paying for as an automation integrator, and the ones to keep out.

Smart home automation company in your city
Bid. A homeowner who types company is looking for an installer, not a gadget. Show finished homes and the systems used, and offer a site visit or a showroom demo.
Home theatre and media room installation
Bid, as its own ad group. These buyers have a room or a plan. Ask for the room size and the budget range, and show a finished room with its equipment.
Office boardroom and conference room automation
Bid, as a separate campaign aimed at companies. Show boardrooms you have fitted. The buyer is an admin or IT head, so ask for the number of rooms and the start date.
Smart lock, video door phone and curtain motor searches
Bid, for the products you install. Say that you supply and fit, and offer a visit. A buyer who wants only the product online will not convert, and will not stay.
DIY, app setup, price list, job and course searches
Block. How to set up Alexa, smart bulb price, home automation course and installer job come from hobbyists, students and shoppers. Add them as negatives.
Where the click lands, and what to count
Send the click to a page for the room or system, with finished projects and a form that asks the type of property and the stage of construction. Count a site visit booked, then log quotes and orders separately.

Who it is for

This is written for these home and office automation.

  • Residential smart-home integrators
  • Office and boardroom automation specialists
  • Villa and apartment builder tie-up specialists
  • Security and CCTV integration specialists
  • Home theatre and AV specialists
  • Motorised curtain and gate automation specialists

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the pay per click advertising work runs

  1. 1

    Understand the total budget

    We agree the full paid advertising budget available across all platforms, rather than planning each one separately.

  2. 2

    Audit current platform performance

    We compare existing campaigns on a shared basis to see where the budget currently performs best and worst.

  3. 3

    Build the cross-platform plan

    Campaigns are structured across platforms with a shared measurement standard from the outset.

  4. 4

    Implement and monitor

    Campaigns run with budget allocated dynamically based on real-time performance.

  5. 5

    Measure and reallocate

    We report performance and shift budget toward what is working, within agreed limits.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Is PPC worth it for such an expensive, considered purchase?
Yes, when used to build familiarity and showcase real projects rather than expecting an immediate booking, matched to how long this decision actually takes.
How do we measure success given the long sales cycle?
By tracking enquiries through to showroom visits and quotations, not just the initial click, since that is where the real decision happens.
Should we advertise to builders and interior designers?
Not by search. They choose from relationships and finished work. Use paid search for homeowners at the planning stage and LinkedIn or direct meetings for builders. Treat designer referrals as their own source.
How long should a campaign run before we judge it?
Judge it against site visits and quotations, not orders, since the decision takes long. Keep the campaign running through a full cycle of your own, then compare the quotes it produced with those from other sources.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for home and office automation.

All articles

More for home and office automation

Everything else we would do for you.

Or start from the overview: sales and marketing for home and office automation.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need