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GullySales

Home and office automation · Social media

Post the villa you just automated, not a stock photo of a smart bulb.

Social media for home and office automation means Instagram and LinkedIn content showing real finished projects, aimed at homeowners on Instagram and at architects and facilities heads on LinkedIn. GullySales plans content for both audiences from the same body of finished work.

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of home and office automation at work in India

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Last updated 5 Oct 2026.

For home and office automation

Where it usually goes wrong, and what we would do.

  • “Instagram and LinkedIn need different content from the same project”

    A short lifestyle reel of a lit, automated living room suits Instagram, while a technical breakdown of the same project's integration suits LinkedIn's professional audience.

  • “Before-and-after content demonstrates value instantly”

    A short video contrasting a plain switchboard with a finished automated panel shows the transformation faster than any written description.

  • “Tagging the architect or designer extends your reach into theirs”

    Crediting the architect or interior designer on a finished project post puts your work in front of their own audience, which often includes future clients.

What we do

What we deliver for home and office automation.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Dual-platform content plan from one project

    A lifestyle reel for Instagram and a technical breakdown for LinkedIn, both built from the same finished project.

    Result: Each platform's audience sees the version that speaks to them.

  2. Before and after transformation videos

    Short videos contrasting a plain switchboard or room with the finished automated result.

    Result: The value is shown at a glance, without needing a written explanation.

  3. Architect and designer tagging routine

    A standing habit of crediting the architect or designer on every finished-project post.

    Result: The post reaches an audience of their future clients too.

  4. Posting tied to real completed projects

    A schedule that posts around an actual finished project rather than a fixed calendar with nothing new to show.

    Result: Every post has genuine work behind it, not filler content.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Platform for this buyer

Where homeowners and office buyers watch automation work, and what to post for each.

Instagram reels by room
Film a finished living room: lights, curtains and a scene changing from one switch or voice command. Caption what the owner controls and end with an offer to book a demo.
LinkedIn for architects and facilities heads
Post a boardroom or villa project with the scope, the equipment and the architect or designer tagged, once they agree. Describe what was integrated, not only how it looked.
YouTube walk-through of an installed home
Show the app, the wall switch and what happens when Wi-Fi drops. Buyers worry about that moment, so show the manual fallback working.
WhatsApp status for past clients
Post app updates, service reminders and new devices. Satisfied clients mention you to neighbours and to their own architects.
Showroom demo-room clips
Film visitors trying a scene in your experience room, with their permission. Caption the scene, and invite the viewer to see it in person.
What not to post
Never post door-lock codes, camera views, floor plans or the full address of a home. Blur the app screen when it shows device names or the layout of rooms.

Who it is for

This is written for these home and office automation.

  • Residential smart-home integrators
  • Office and boardroom automation specialists
  • Villa and apartment builder tie-up specialists
  • Security and CCTV integration specialists
  • Home theatre and AV specialists
  • Motorised curtain and gate automation specialists

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the social media work runs

  1. 1

    Understand your audience and platforms

    We identify which platforms your specific buyers actually use and what kind of content they respond to.

  2. 2

    Audit current presence

    We review existing pages, past content performance and any gaps in consistency.

  3. 3

    Build the content calendar

    A plan is created, balancing genuine value with occasional direct offers.

  4. 4

    Implement and post

    Content is created and published consistently on the agreed schedule.

  5. 5

    Measure and optimise

    We track enquiries alongside engagement and adjust the content mix based on what actually performs.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

How often should we post?
Around a real, finished project rather than a fixed schedule, since the content depends on having something genuine to show.
Should we run separate accounts for residential and commercial work?
Not usually, but the content and captions should clearly speak to each audience even within the same account.
Who should be on camera, the founder or the installer?
Both have a place. The installer explains how a device is fitted and what the owner will see, which builds trust with homeowners. The founder talks to architects and facilities heads on LinkedIn about scope and support. Ask each to agree, and keep the client out of frame.
People comment that smart homes stop working when Wi-Fi goes down. How do we reply?
Answer plainly and with the facts of your own system: what keeps working with the internet off, such as wall switches or a local hub, and what does not. Offer a call to explain, and follow with a short video showing it. Do not claim it never fails.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.