Home renovation companies · CRM
Keep every enquiry, site visit and quote where the whole team can find it.
A CRM for a renovation company is the single record of each owner, flat, site visit, quote and promised next step, kept so a decision that runs for months is not lost. GullySales works on the stages, the fields and the habits around a tool your team will open.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

What CRM means
A CRM is the record where every enquiry, call and quote is kept against a customer, replacing separate notebooks, spreadsheets and memory. GullySales sets up or cleans an existing CRM and reports from it by enquiry outcome rather than by activity logged.
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Sales and marketing for home renovation companies, the overview.
Last updated 18 Oct 2026.
For home renovation companies
Where it usually goes wrong, and what we would do.
“A quote sent is neither won nor lost”
A renovation quote sits open while the owner saves or argues with family. Without a stage for quote sent, owner deciding, the lead drops out of sight and the sales head cannot tell it from a dead one.
“The engineer's notes belong with the lead”
The state of the wiring, the leak under the bathroom and the owner's budget range are jotted on paper during the visit. If they stay on paper, whoever writes the quote works from memory.
“One owner can bring several jobs”
A bathroom now, a kitchen next year, a rental flat later and a parent's home after that. Recording the owner once, with each flat and job beneath, gives you a reason to return.
“A shared sheet works until it does not”
A spreadsheet holds a small team for a time. It fails when two people edit the same row, when nobody owns the reminders and when the person who built the sheet leaves.
What we do
What we deliver for home renovation companies.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Stages from enquiry to handover
Enquiry, site visit, quote sent, owner deciding, signed and handed over, each with a clear rule for moving on.
Result: Every open lead sits in one stage you can name.
Fields for the flat and the visit
Spaces for flat size, age, wiring and plumbing condition, society rules, budget range and who decides.
Result: The estimate can be written from the record, not memory.
An import of your old enquiries
Sheets and phone contacts cleaned of duplicates and loaded with the source recorded where known.
Result: Past owners are visible before the next campaign starts.
Reminder rules for owners who are deciding
A next-action date set at the last conversation and shown to whoever owns the lead.
Result: No quoted owner goes without a named next step.
A list of reasons for lost jobs
A fixed set of reasons chosen when a lead closes, such as price, timing, trust or went with a designer.
Result: You can count why quotes fail without reading each note.
A one-page habit guide for the team
A sheet saying who updates what and when, after each call and each visit.
Result: The record stays current because the habit is written down.
How the result is measured
- Enquiries logged in the CRM
- Data completeness
- Reports generated from CRM data
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these home renovation companies.
- Whole-flat renovation contractors for resale and older homes
- Bathroom and kitchen renovation specialists
- Turnkey civil, electrical and plumbing renovation firms
- Villa and independent-house renovation companies
- Companies working for NRI owners through remote updates
- Interior contractors who also take structural and civil work
- Pre-sale and rental-ready renovation teams for landlords
- Society and apartment-block repair and renovation contractors
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the CRM work runs
- 1
Map the sales process
We record how a deal actually moves from enquiry to close in your business today.
- 2
Configure stages and fields
The CRM's pipeline and fields are built to match that process exactly, not a generic template.
- 3
Set up automations
Reminders, assignment rules and follow-up triggers are configured so routine steps happen without manual effort.
- 4
Test with real deals
We run the configuration against actual current deals to catch gaps before the whole team relies on it.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Which CRM should we use?
Can we move our old enquiries in?
What if the team will not use it?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for home renovation companies
Everything else we would do for you.
Closest to this: leads and follow-up
Also for home renovation companies
Or start from the overview: sales and marketing for home renovation companies.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.