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Destination management companies · Website

Build a site that answers an operator's question before they write to you.

A DMC website is a trade document first: it shows the destinations, supplier depth, group types and how to send a brief. GullySales designs, writes and builds it for operators and planners, not for the holidaymaker.

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of travel agencies and tour operators at work in India

What website means

A website is the page a customer lands on after searching, clicking an advert or scanning a code, and it decides whether they call or leave. GullySales builds and maintains sites that load quickly, explain the offer plainly and make the enquiry form or phone number easy to find.

Last updated 18 Oct 2026.

For destination management companies

Where it usually goes wrong, and what we would do.

  • “The visitor is checking, not browsing”

    A product manager opens your site to confirm you exist, handle their group size and are a safe pair of hands. If those answers sit three clicks deep, they close the tab and open the next DMC.

  • “Holiday photography does not carry weight”

    Glossy sunsets say nothing about delivery. Photographs of real vehicles, real guides at work and real venues, with captions naming the type of group, tell a buyer what they are paying for.

  • “Rates stay off, the route to a brief stays on”

    Publishing net rates invites price comparison and may breach operator agreements. The site should show services and programmes openly, and make sending a brief easy.

What we do

What we deliver for destination management companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A site structure for trade

    Pages for destinations, group types, services, sample programmes and credentials, organised so a planner reaches the right one in a click.

    Result: A clear route from any page to a brief.

  2. Written copy for operators

    Page text in plain international English, covering what you arrange, for which groups and how a request becomes a proposal.

    Result: Each page answers a buyer's real question.

  3. A brief form and contact routes

    A short request form, a business number for messaging and a named contact for each type of request.

    Result: Operators can reach a person in one step.

  4. Sample programme pages

    Day-by-day outlines for typical groups, with inclusions and exclusions shown.

    Result: A planner can judge fit without writing to you.

  5. Speed and mobile checks

    Pages tested on slower connections and phones, which overseas and field buyers use.

    Result: The site loads and reads on ordinary devices.

  6. Credentials and recognition

    Memberships, licences and trade association listings, shown only where you hold them.

    Result: A buyer can verify what you claim.

How the result is measured

  • Page load time
  • Bounce rate
  • Enquiries from the website

Recorded as a baseline before work starts, so every later report has an honest comparison.

Who it is for

This is written for these destination management companies.

  • Inbound DMCs handling foreign tour operators in India
  • Outbound DMCs sending Indian groups to a destination partner
  • Corporate MICE and incentive trip specialists
  • Wedding and destination-event DMCs
  • Regional DMCs for Kerala, Rajasthan, Himachal or the Northeast
  • Spiritual and cultural circuit DMCs
  • Luxury and private-programme DMCs
  • Cruise and rail-journey ground handlers

How it works

How the website work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Confirm structure and content

    We agree the site's pages and content needs before design begins, drawing on website strategy where it exists.

  2. 2

    Design the site

    Every page is designed against your brand identity and checked for how it should convert a visitor.

  3. 3

    Build and test

    The site is developed and tested across devices and browsers before anything goes live.

  4. 4

    Load real content

    Actual copy, images and information about your business replace placeholder content before launch.

  5. 5

    Launch and hand over access

    The site goes live with domain, hosting and content management access clearly handed to you.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Should the site show our client names?
Only with written permission. Where operators want privacy, describe the group type and programme without names. A thin look is better than a broken confidence.
Do we need separate pages for each destination?
If you handle several regions genuinely, yes. A page for each helps planners find the one they need, and helps search engines match narrow queries.
Can the site connect to our CRM?
It can, in the tools in ordinary use, so each brief form lands directly in the shared record. We confirm the connection for your chosen tool before building it.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.