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Lodges · Social media

Show the room, the corridor and the toilet so a guest knows before they arrive.

Social media marketing for a lodge is the use of photographs and short posts to show a plain room honestly, so the traveller and the group organiser trust the lodge. GullySales works on what to post, which profile to keep up and how to answer the messages that come in.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of hotels at work in India

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for lodges

Sales and marketing for lodges, the overview.

Last updated 18 Oct 2026.

For lodges

Where it usually goes wrong, and what we would do.

  • “A lodge is not a lifestyle brand”

    Nobody follows a lodge for inspiration. The post that earns a message is a clear picture of a room with a rate, not a mood. Plain, honest photographs do the job here.

  • “Groups are reached through their organisers”

    A bhajan mandali leader or a bus operator watches a handful of pages and groups. Presence in the local travel and pilgrim groups on WhatsApp and Facebook matters more than a large following.

  • “Festival dates are the posting calendar”

    Rooms fill around local festivals, fairs and exam dates. A post that appears before the dates are announced reaches the planner while rooms are still available.

  • “Messages arrive on the post, not on the profile”

    A guest who sees a photo sends a message asking the rate. The reply decides the booking, so the person who answers should be named and should know the rate card.

What we do

What we deliver for lodges.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A short plan of what to post

    A list of post types: room tour, rate card, festival notice, parking and food information, each written plainly.

    Result: A plan the staff can follow with a phone camera.

  2. A profile on the one or two platforms that matter

    Pages set up with correct contact details, photos and the WhatsApp number linked.

    Result: Your pages show the same rates and address as the Google profile.

  3. Photograph and video routine

    Simple instructions for daylight photographs of rooms and corridors that a staff member can repeat.

    Result: New photographs are added when rooms are repainted or changed.

  4. Reply scripts for messages

    Short answers for rate, availability, check-in time, ID rules and directions.

    Result: Whoever holds the phone gives the same answer.

  5. Posts for festival and group dates

    A set of notices, with rate card and contact number, ready before the dates.

    Result: Each local festival has a notice prepared in advance.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Who it is for

This is written for these lodges.

  • Lodges near bus stands and railway stations
  • Pilgrim-town lodges near temples and dargahs
  • Highway lodges on truck and tourist routes
  • Lodges in market towns for traders and business visitors
  • Lodges near hospitals and courts
  • Lodges in hill and beach towns with seasonal demand
  • Lodges that rent dormitory beds beside private rooms
  • Family-run lodges with attached restaurants

How it works

How the social media work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand your audience and platforms

    We identify which platforms your specific buyers actually use and what kind of content they respond to.

  2. 2

    Audit current presence

    We review existing pages, past content performance and any gaps in consistency.

  3. 3

    Build the content calendar

    A plan is created, balancing genuine value with occasional direct offers.

  4. 4

    Implement and post

    Content is created and published consistently on the agreed schedule.

  5. 5

    Measure and optimise

    We track enquiries alongside engagement and adjust the content mix based on what actually performs.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Which platform should a lodge use?
Start where your guests already are. For a typical lodge that is WhatsApp and a Facebook or Instagram page with room photographs. We check which one brings messages for you and drop the one that does not.
Should we run paid posts?
Only after the profile and the rate card are right. A paid post that sends a guest to a messy page wastes the spend. If you add paid reach, we report calls and messages, not likes.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for lodges

Everything else we would do for you.

Closest to this: content and social

Also for lodges

Or start from the overview: sales and marketing for lodges.

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