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Resorts · Pay per click advertising

Spend on the quiet dates, not on the long weekend that fills itself.

PPC for a resort means paying Google to show your property for searches with a trip in mind, such as a resort near Bangalore for a team outing, and paying only when someone clicks. GullySales points the spend at the dates and kinds of stay that do not fill on their own, and sends each click to a page that can take the enquiry.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A resort owner welcomes guests on a veranda

What pay per click advertising means

Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend against enquiries received.

Also for resorts

Sales and marketing for resorts, the overview.

Last updated 3 Nov 2026.

For resorts

Where it usually goes wrong, and what we would do.

  • “Ads running on dates already sold out”

    A long weekend in the hills books itself. Money spent in Diwali week buys clicks from people who will find you full, while the rainy Tuesday gets nothing.

  • “Every click sent to the home page”

    Someone searching for an offsite venue lands on a page of honeymoon photographs and leaves. The ad and the page it opens have to be about the same trip.

  • “Clicks from people looking for a job or a free stay”

    Resort jobs, hotel management internships and free stays for creators are all real searches. Without negative keywords, your budget pays for them.

What we do

What we deliver for resorts.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Campaigns split by kind of trip

    Separate campaigns for family weekends, team outings, friends' groups and couples, each with its own ad text and landing page.

    Result: You can see which kind of trip the money is buying.

  2. Spend planned around the booking calendar

    Budget moved toward weekdays, the monsoon and the gaps between long weekends, read from your own calendar of empty rooms.

    Result: Money goes to the dates that need guests.

  3. Negative keyword list for the trade

    Job, internship, wedding photographer, free stay and complaint searches blocked before the first rupee is spent.

    Result: Fewer clicks from people who were never going to book.

  4. Landing pages that open WhatsApp

    Each campaign lands on a page stating the meal plan and the drive time, with a button that opens WhatsApp and a message ready for the guest to add dates.

    Result: The enquiry arrives with dates, so the reply can quote a rate.

  5. Calls and chats counted as enquiries

    Conversion tracking on calls, WhatsApp clicks and forms, matched against the bookings in your register.

    Result: You judge each campaign by stays booked, not clicks.

How the result is measured

  • Cost per click
  • Cost per enquiry
  • Enquiries from paid search

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full performance marketing and PPC page

Searches to bid on and block

The searches worth paying for at a resort, and the ones to keep out.

Resort near a city, for a weekend
Bid, aimed at the city your guests drive from, such as Bengaluru, Pune or Delhi. Put the drive time and the meal plan in the ad, and land on a page for that trip.
Team outing, offsite and day-out searches
Bid, as its own campaign for HR and admin staff. Land on a page with group rooms, the hall or lawn, activities and transport, and ask for the company, headcount and dates.
Place plus a feature, such as pool villa in Lonavala
Bid only where the feature is real at your property. If the pool is shared or the stream runs only after the rains, say so on the page, or the click turns into a complaint.
Your own property name
Bid in a small campaign. The ad should say what booking direct gives, such as early check-in or a bonfire dinner, rather than a lower rate that may clash with an app agreement.
Jobs, internships, free stays, photographers and complaints
Block. Resort jobs, hotel management internships, influencer free stays, wedding photographers and searches for complaints about the place bring clicks that never book.
Counting a real enquiry
Count a WhatsApp chat or call that names dates and the number of guests, and match it to the booking register. A click with no dates is not an enquiry.

Who it is for

This is written for these resorts.

  • Coffee and tea estate resorts and plantation bungalows
  • Jungle resorts near tiger reserves and national parks, with safaris booked through the forest department
  • Hill-station resorts and cottage clusters in Coorg, Munnar, Manali and Mussoorie
  • Beach cottages and villas in Goa, Gokarna and the Konkan coast
  • Heritage havelis, palace hotels and farm resorts
  • Villa clusters rented as a whole property
  • Backwater and lakeside stays
  • Compact owner-run resorts of ten to twenty rooms
  • Resorts with a lawn, hall or banquet space for functions
  • City-edge and highway resorts for day outings and short weekend breaks

How it works

How the pay per click advertising work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand the total budget

    We agree the full paid advertising budget available across all platforms, rather than planning each one separately.

  2. 2

    Audit current platform performance

    We compare existing campaigns on a shared basis to see where the budget currently performs best and worst.

  3. 3

    Build the cross-platform plan

    Campaigns are structured across platforms with a shared measurement standard from the outset.

  4. 4

    Implement and monitor

    Campaigns run with budget allocated dynamically based on real-time performance.

  5. 5

    Measure and reallocate

    We report performance and shift budget toward what is working, within agreed limits.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Why bid on our own property name when guests find us anyway?
Because booking apps and aggregators can appear on your name, and a guest who typed it may book through them. A small campaign on your name costs little per click and puts your direct booking page first.
There is no phone signal at the property. Should we run call ads?
Not unless someone in town or at an office answers the line. A call ad that rings out loses the guest and the money. Use a WhatsApp button instead, and name who reads the chat during the day.
How do we know a booking came from an ad when the guest paid the advance by UPI days later?
Ask on the first chat where they found you, and note it in the register beside the booking. Give each campaign its own ready-made WhatsApp message, so chats from it can be told apart.
Is it worth advertising in the monsoon when people assume we are shut?
Yes, if you are open and the place is pleasant in the rain. Say in the ad that you are open, what the roads are like and what guests do indoors. Pause the spend on days the access road floods.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for resorts.

All articles

More for resorts

Everything else we would do for you.

Or start from the overview: sales and marketing for resorts.

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