Hotels · Online travel agency listings
Rank higher on Booking.com and MakeMyTrip without giving away more commission than you have to.
OTA marketing for a hotel is the work of getting listed well and ranked high on platforms such as Booking.com, MakeMyTrip and Goibibo. Many first-time guests find a hotel there. GullySales manages the listing content and review response while building the direct channel that reduces how much commission you pay over time.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What online travel agency listings means
OTA stands for online travel agency. It refers to listings on sites such as MakeMyTrip and Goibibo, where many hotel and travel bookings start before a guest ever visits your own website. GullySales manages these listings, photos and rates so they stay consistent with your direct booking channel.
Last updated 5 Oct 2026.
For hotels
Where it usually goes wrong, and what we would do.
“The OTA's own system rewards recent activity”
Frequent rate updates, fast review replies and current photographs improve ranking on the platform's own terms, separate from anything done on your own website.
“Parity rules mean the fight is over presentation, not price”
When your rates are the same on every OTA and on your own site, guests stop shopping on price. The listing with better photographs and fresher reviews wins the booking instead.
“Every OTA guest is a chance to earn a direct one next time”
A card in the room or a message after checkout inviting a guest to book directly next time turns a commissioned booking into a direct one, without commission, next time.
What we do
What we deliver for hotels.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
OTA listing refreshed on Booking.com and MakeMyTrip
Photographs, descriptions and rates brought current on each platform you use, matched to what a guest actually finds on arrival.
Result: The listing looks as good as the property it describes.
Review reply routine for every OTA platform
A written routine for replying to reviews on Booking.com, MakeMyTrip and Goibibo within your team's own working hours.
Result: A guest reading reviews sees a hotel that responds.
Platform focus recommendation
A recommendation on which two or three OTAs to manage properly, based on where your bookings actually come from.
Result: Effort goes into listings that are actually bringing guests.
Post-stay message inviting a direct booking
A message sent after checkout to every OTA guest, inviting them to book directly on their next visit.
Result: An OTA guest gets a real reason to come back without the commission.
OTA performance report
A report against your baseline on ranking position, review score and bookings by platform.
Result: The owner sees which OTA is actually earning its commission.
How the result is measured
- Bookings by platform
- Commission cost
- Direct booking share against OTA share
Recorded as a baseline before work starts, so every later report has an honest comparison.
OTA listing checks
Check each OTA listing against the property itself with this list.
- Photographs by room type
- Each room category needs its own recent photographs, plus the bathroom, the entrance and the breakfast area. Replace any image that no longer matches the room as it is today.
- Inclusions match what the front desk gives
- Check that breakfast, parking, Wi-Fi and airport pickup are listed as the property actually provides them. A guest who finds a promised item missing writes a review about it.
- Cancellation terms match the property's own policy
- Read the cancellation and no-show terms on the listing against what your front desk will honour. A gap between the two causes arguments at check-in.
- Same rate on every channel
- Look at one future date on each OTA and on your own site. Rate parity means a guest has no price reason to prefer one channel, which leaves photographs and reviews to decide.
- Reply to every review, low scores first
- Answer each low review with the facts and what was done, and thank the good ones. Future guests read the replies as much as the complaint.
- Paid visibility and promotion settings
- List which promotions or paid placement programmes are switched on, and what each costs in commission. Check the platform's current rules, and switch off any that no longer earn their cost.
Who it is for
This is written for these hotels.
- Business and transit hotels
- Boutique and heritage properties
- Resort and destination hotels
- Budget and mid-market chains
- Banquet and wedding-focused properties
- Serviced apartments and long-stay properties
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is reply time, a follow-up sequence, the page buyers land on or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the online travel agency listings work runs
- 1
Understand current perception
We start by actually searching your business name and reviewing what a stranger would currently see.
- 2
Audit existing mentions
We catalogue reviews, mentions and search results, flagging anything negative or inaccurate.
- 3
Plan responses
A calm, factual response is prepared for anything that needs one, agreed with you before posting.
- 4
Implement monitoring
Ongoing checks are set up so new mentions are caught promptly rather than discovered by accident.
- 5
Measure and report
Sentiment and response times are reported, with your business name searched again to see what has moved.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Hotel Felicity Inn
- Situation
- A traveller compares three hotels on a phone and books one. The website was not built for that.
- What we did
- The site rebuilt around booking
- Photography and one look
- Search work for destination searches
- Content a traveller reads
- Result
- Online bookings increased 35%
- Organic traffic increased 50% within six months
- Positive reviews on Google and TripAdvisor increased 30%
Also worked with
Chord Road Hospital · Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Should we be on every OTA?
Can this replace our own website?
Should we join the OTA's paid visibility or discount programme?
A guest left a review we think is unfair. Can we have it removed?
How soon would we see more direct bookings?
Do we need to advertise?
How much does it cost?
How long is the contract?
Who will actually do the work?
What do you need from us?
From the blog
Further reading for hotels.
5 min read · 6 Oct 2026What buyers check before they book a stay or a catererGuests, tenants and event families judge hotels, homestays, PGs, serviced apartments and caterers on the same four checks. Here is what each check looks like and how to pass it.
8 min read · 21 Sept 2026Premium audience advertising strategyNo platform in India sells you verified income. Everything offered as affluence targeting is inference, and the cheapest filter you own is putting the price in the first frame.
8 min read · 21 Sept 2026How to write an advertorialPaid space that reads like the paper wrote it. That is the whole value and the whole risk, and the label at the top is not negotiable.
More for hotels
Everything else we would do for you.
- Branding for hotels
- Content marketing for hotels
- CRM for hotels
- Loyalty programmes for hotels
- Newspaper advertising for hotels
- Outdoor advertising for hotels
- PPC for hotels
- SEO for hotels
- Social media for hotels
- Website design for hotels
- Sales strategy for hotels
- Marketing strategy for hotels
- Buyer journey for hotels
- Follow-up systems for hotels
- Review generation for hotels
- Customer retention for hotels
- Referral marketing for hotels
- WhatsApp marketing for hotels
Or start from the overview: sales and marketing for hotels.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.