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Hotels · Review generation

You have two review pages and they are not doing the same job.

Review generation at a hotel is the ask at checkout and the public answer to the complaint about the air conditioning. A listing score comes only from guests who booked there and feeds that site's ranking, while your Google page is what a traveller reads after typing your name. GullySales runs both.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of hotels at work in India

What review generation means

Review generation is the routine of asking satisfied customers to leave a Google or platform review at the moment they are happiest, rather than hoping they remember later. GullySales builds the request into your existing follow-up steps and tracks how many turn into a review.

Also for hotels

Sales and marketing for hotels, the overview.

Last updated 5 Oct 2026.

For hotels

Where it usually goes wrong, and what we would do.

  • “The two pages need different guests”

    Only a guest who booked through a listing can score you there, and that score feeds the ranking on the same site. A guest who booked direct can write on your Google page, which is where the traveller comparing you lands.

  • “Ask at checkout, while the bill is being settled”

    The guest is at the desk with the stay fresh and your front office manager in front of them. A message sent after they get home competes with a week of work email.

  • “Nearly every bad review names the AC, the wifi or the noise”

    Answer with what has changed, in two lines. That reply is read by hundreds of people comparing properties, and an argumentative one costs more bookings than the original complaint.

What we do

What we deliver for hotels.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A checkout ask routed to the right page

    A short spoken request at the desk, pointed at the listing or at your Google page depending on how the guest booked.

    Result: Each review lands where it does you the most good.

  2. Wording that gets your staff named

    A prompt that nudges the guest to mention who looked after them, which makes the review more useful and tells you who is doing the work.

    Result: Reviews name your front office and housekeeping people.

  3. A rule for which stays not to ask about

    The ones to skip: an open complaint, a room change, a function that overran, a booking where the rate was disputed at checkout.

    Result: You stop soliciting your own one-star reviews.

  4. Replies to AC, wifi and noise complaints

    Short factual answers saying what has been done, cleared with your general manager, ending with a line that moves the rest to a phone call.

    Result: A reader sees a hotel that fixed it rather than one that argues.

  5. Banquet reviews collected after the function

    A request to the family once the photographs are back and the stress has passed, rather than on the night the hall is being cleared.

    Result: Your hall has reviews from the people who booked it, not only from room guests.

  6. Review volume and score read against the baseline

    New reviews by source, the movement in the score and the reply rate, measured from the baseline recorded before work began.

    Result: You can see whether the desk is actually asking.

How the result is measured

  • Reviews received
  • Average rating
  • Response rate to requests

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full online review generation and management page

Asking guests for reviews

Ask at checkout and send each guest to the page that fits how they booked.

At the desk while the bill prints
Ask as the bill prints and the key card is returned. The front office staff member who just sorted a late checkout request is the right voice.
OTA bookers wait for the OTA
Guests who booked through MakeMyTrip, Booking.com or Agoda are asked for a review by that site after checkout. Tell them to look out for it, and send the Google link to direct bookers.
Direct and corporate guests get the Google link
Send the Google link to guests who booked on your website, by phone or through a company travel desk. Their feedback also protects your direct bookings.
Room, staff and breakfast named
Suggest writing the room type, the staff member who helped and the breakfast. A traveller checking a business hotel wants to know about wifi, AC and quiet at night.
Open complaints left alone
Do not ask a guest who raised an AC, noise or billing issue and was not satisfied by checkout. Let the duty manager close it, and reply on the platform if it appears.
No staff contest for positive reviews
Avoid a staff contest that pays for the most positive reviews. Check the platform's current rules, because pressured or bought reviews can be removed and may hurt your ranking.

Who it is for

This is written for these hotels.

  • Business and transit hotels
  • Boutique and heritage properties
  • Resort and destination hotels
  • Budget and mid-market chains
  • Banquet and wedding-focused properties
  • Serviced apartments and long-stay properties

Not for

It is not the right fit if.

  • You plan to pay or discount guests for reviews, which the review sites do not allow and which breaks guest trust
  • The AC, wifi and noise problems that bad reviews name are not yet fixed, so more reviews would repeat them
  • No one replies to reviews, and asking for more would only add complaints that sit unanswered

How it works

How the review generation work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Find the moment to ask

    We walk through one customer's visit with you and pick the point where the job is done and the customer is still in front of you or holding the phone.

  2. 2

    Read your current reviews

    We read every review you have, count how many were answered, and note what customers praise in their own words. We also check that your name, address and phone on Google match your signboard.

  3. 3

    Set up the ask

    Link, QR code, message wording and a short briefing for the team. We write down what staff must never do: offer a discount, choose who to ask, or post a review themselves.

  4. 4

    Answer every review

    Each incoming review is answered by the routine set down in writing. A complaint is answered by the person who can fix it, with your approval where you want it.

  5. 5

    Count and adjust

    We count how many customers were asked and how many reviewed. If few reply, we move the moment or the person asking before touching the wording.

Proof

What happened when owners fixed this.

Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.

All case studies

  • Hotel Felicity Inn

    Situation
    A traveller compares three hotels on a phone and books one. The website was not built for that.
    What we did
    • The site rebuilt around booking
    • Photography and one look
    • Search work for destination searches
    • Content a traveller reads
    Result
    • Online bookings increased 35%
    • Organic traffic increased 50% within six months
    • Positive reviews on Google and TripAdvisor increased 30%
    Read the case study

Also worked with

Chord Road Hospital · Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 7, after the sale. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Can we give a discount in exchange for a good review?
No. The booking platforms and Google both prohibit paying for reviews and remove what they detect. A property caught doing it loses more in ranking than the reviews were ever worth.
A guest is threatening a bad review over the bill. What now?
Settle the factual part of the bill and let the review happen if it is going to. A payment made to stop a review sets a poor precedent and the guest can still write one. Answer it publicly, once, with what actually happened.
Should we ask at checkout or send a message after the guest leaves?
Ask at checkout, then send a short thank-you message with the link to the guest's number on the booking. Guests forget details quickly once home, so an ask made in the lobby is worth more than a lone message sent days later.
Many guests are from abroad. Do we ask them in English only?
Ask in English, but keep the ask simple and let the guest write in any language. Travellers from abroad are often more used to reviews than local guests and read them before booking. Put the link in the thank-you message they receive on their phone.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for hotels.

All articles

More for hotels

Everything else we would do for you.

Or start from the overview: sales and marketing for hotels.

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