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Hotels · WhatsApp marketing

The banquet enquiry arrives at eleven at night with a date and a headcount.

WhatsApp at a hotel carries the banquet enquiry, the pre-arrival message and the restaurant offer that gets your number blocked when it goes to the wrong list. GullySales sets up the business number, the catalogue of rooms and packages, and the consent taken at check-in.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of hotels at work in India

What WhatsApp marketing means

WhatsApp marketing is sending updates, offers and reminders to customers on the app most Indian buyers already check daily. GullySales sets up business WhatsApp, writes the message templates and keeps the list consented and current.

Also for hotels

Sales and marketing for hotels, the overview.

Last updated 5 Oct 2026.

For hotels

Where it usually goes wrong, and what we would do.

  • “The first banquet message has a date and nothing else”

    Guest number, date, budget unspoken. The reply that wins it asks two questions and sends photographs of the hall at that capacity, not a brochure covering everything the hotel does.

  • “Your restaurant list and your rooms list are different people”

    A Sunday brunch offer sent to a guest who lives four hundred kilometres away is the message that gets your number blocked. Local numbers eat here. Out-of-town numbers sleep here.

  • “The pre-arrival message is where the extra revenue sits”

    Location pin, check-in time, and the airport pickup offered before the guest books a cab. Sent late it is a courtesy. Sent early it sells something.

What we do

What we deliver for hotels.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. One business number for the property

    A single WhatsApp Business number on the website, the listings and the signage, with the greeting, the away message and labels for rooms, banquets and dining.

    Result: A banquet enquiry stops landing on a manager's personal phone.

  2. A catalogue of rooms and banquet packages

    Room types with the rates you are willing to publish, hall capacities in each layout and the menu, set up so a guest can browse inside the chat.

    Result: A price question answers itself before anyone types.

  3. Quick replies for the late-night banquet enquiry

    The two questions to ask back, the photographs to send at each capacity, and the visit offered in the same message.

    Result: An enquiry sent at eleven has a proper reply by breakfast.

  4. Pre-arrival messages with the upsell inside them

    The location pin, the check-in time, the airport pickup and the early check-in, timed to reach the guest before they make their own arrangements.

    Result: Arrival extras get sold instead of asked about at the desk.

  5. Separate lists for dining and for rooms

    Local numbers segmented away from travellers, so restaurant offers reach only people who can walk in for lunch.

    Result: Your number stays unblocked by the guests who matter most.

  6. Consent captured at check-in

    A line on the registration card and a question at the desk asking permission to message, recorded against the folio.

    Result: Your list is one you are actually allowed to use.

How the result is measured

  • Messages delivered
  • Reply rate
  • Enquiries from WhatsApp

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full WhatsApp marketing and automation page

What must be in place first

Settle these before the property number is given to guests.

Two ticks on the registration card
Add a WhatsApp tick to the registration card or check-in form, one for stay messages and one for offers. Record both against the guest profile in your property management system.
The banquet quick reply, with fields
Build the first reply around what you need: date, headcount, event type, veg or non-veg and budget range, and name the banquet manager who will answer.
Rates in line with your own booking engine
Quote on chat the rate your own booking engine shows. Check your OTA agreements on rates offered directly, since a lower figure on chat may breach one.
Pre-arrival messages you start yourself
A pre-arrival message sent after the booking may need an approved template. Check WhatsApp's current business policy and pricing before planning an upsell inside it.
Guest details kept off the chat
Keep room numbers, guest names and ID copies out of staff groups and replies to third parties. Keep arrival lists inside the front-office system.
Who covers the night
Name the front desk or night auditor who reads the chat overnight, and say so in the away message. A banquet enquiry at eleven is lost to the hotel that replied first.

Who it is for

This is written for these hotels.

  • Business and transit hotels
  • Boutique and heritage properties
  • Resort and destination hotels
  • Budget and mid-market chains
  • Banquet and wedding-focused properties
  • Serviced apartments and long-stay properties

Not for

It is not the right fit if.

  • The hotel uses one personal phone for guests and staff, and a business chat would mix with private messages
  • No one covers the number at night, when the banquet enquiries arrive, so the first reply would wait until morning
  • Guests have not been asked for permission at registration, and a broadcast would reach people who never agreed

How it works

How the whatsapp marketing work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Read the chats you already have

    We read how customers write to you, which questions repeat and where a chat goes quiet. The repeated questions decide what gets automated first.

  2. 2

    Sort the list and the permission

    Contacts who asked to hear from you are separated from numbers that only sit in a phone book. We agree the wording new contacts will see before they say yes.

  3. 3

    Choose the app or the API

    One phone and a small team can stay on the ordinary app. Several people on one number, templates or a CRM link need the API through a provider, which is its own piece of setup work.

  4. 4

    Write the replies and the plan

    The greeting, away message, saved replies and handover rule are written in your words and approved by you. The message plan and its templates follow.

  5. 5

    Connect the record and test

    Each link carries its source line and each chat lands in the CRM. We test on real phones, including a customer who asks for a person.

  6. 6

    Read the unanswered questions

    A question the first reply could not answer becomes a new saved reply or a fixed handover. Stop requests are watched too, with the number's quality rating where the API is used, since both show a message plan that has gone too far.

Proof

What happened when owners fixed this.

Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.

All case studies

  • Hotel Felicity Inn

    Situation
    A traveller compares three hotels on a phone and books one. The website was not built for that.
    What we did
    • The site rebuilt around booking
    • Photography and one look
    • Search work for destination searches
    • Content a traveller reads
    Result
    • Online bookings increased 35%
    • Organic traffic increased 50% within six months
    • Positive reviews on Google and TripAdvisor increased 30%
    Read the case study

Also worked with

Chord Road Hospital · Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Can we broadcast an offer to every guest who has stayed?
You can, and a good share will block the number, including the corporate guests you want back. Send the brunch offer to local numbers and the season package to travellers, and only to guests who agreed to be messaged.
Do we need the paid WhatsApp platform?
A single property manages with the free Business app for enquiries and the catalogue. The paid platform earns its cost when booking confirmations and pre-arrival messages need to go out automatically from your own system.
A guest complains on the hotel number during the stay. Who replies?
The duty manager, from the hotel number, while the guest is still in the house. Ask for the room and the problem, reply the same way, and log it for the next shift. A complaint answered after checkout is already a review.
Can a corporate travel desk have a group with us?
Yes, with named contacts from their company and a hotel admin. Keep rates in a document, not in chat. Do not mention other corporates' rates, and remove members who change jobs.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for hotels.

All articles

More for hotels

Everything else we would do for you.

Or start from the overview: sales and marketing for hotels.

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