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Restaurants · Outdoor advertising

Dinner is decided in the last two kilometres, so the panel belongs there.

Outdoor advertising for a restaurant is a named site on the stretch people drive hungry, facing the traffic that can still turn into your gate. GullySales picks sites by that evening drive rather than by the price list, designs for the three seconds a driver gives it, and puts a code the cashier asks for.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of restaurants at work in India

What outdoor advertising means

Outdoor advertising is the hoarding, billboard, bus shelter or digital screen on a road your buyers already use. GullySales picks the sites from where your customers actually come from, coordinates the booking with the media owner, and gives the campaign a traceable route so it is not judged on guesswork.

Also for restaurants

Sales and marketing for restaurants, the overview.

Last updated 5 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For restaurants

Where it usually goes wrong, and what we would do.

  • “Evening traffic, and only the inbound side of it”

    The family deciding where to eat is on the road between seven and nine, heading home. A panel on the outbound carriageway is read at lunchtime by people driving away from you. Same road, same rate, wrong side.

  • “One dish, the name, and where to park”

    A driver reads three things at most. A biryani anybody would recognise, the restaurant name, and the word parking do more than a menu, because the person at the wheel is already wondering where to leave the car.

  • “A new outlet needs the road before the app ranks it”

    Delivery listings climb slowly in the first weeks, so a new kitchen is invisible in the app while it is earning that position. Panels around the outlet tell the neighbourhood you have opened in the meantime.

  • “The road cannot see your till”

    No structure knows who walked in, and the delivery apps will not hand over their customers either. A code the cashier asks for, or a scan that opens your own WhatsApp ordering line, is the only record of what a site did.

What we do

What we deliver for restaurants.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Sites chosen on the inbound side of the evening drive

    Panels judged by the carriageway they face at eight at night and how far they sit from your turning, with photographs taken from a car rather than from a deck.

    Result: The people who read it can still reach you tonight.

  2. Artwork that works in three seconds

    One dish shot for the panel, the name large, the turn described in a few words, and parking stated plainly where you have it.

    Result: A driver takes the point without slowing down.

  3. A cycle long enough to be recognised

    The full display cycle instead of a fortnight, so the same commuters pass the site four and five times on their way home.

    Result: Your name is familiar before anyone acts on it.

  4. Launch cover for a new outlet

    Sites around the new kitchen from the week it opens, carrying the opening date and the direct ordering number while the app listing is still building.

    Result: The neighbourhood knows you are open before the app says so.

  5. A code the cashier asks for

    One offer code printed on the outdoor sites alone, asked at billing and honoured on your own ordering number, logged by day and by site.

    Result: Walk-ins can be set against the panel that sent them.

  6. Dated proof of display

    Photographs at mounting and mid-cycle, with unlit or missing panels taken up with the media owner while the cycle is running.

    Result: You pay for the evenings the site was actually lit.

How the result is measured

  • Sites booked
  • Proof of display received
  • Enquiries quoting the campaign route

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full outdoor advertising page

How it is bought, and approved

A restaurant buys outdoor on the evening road, and the landlord and the civic body clear it first.

Fascia, A-frame and footpath
Your fascia, the A-frame and any flex over the door fall under the lease and the local body's signage and footpath rules. Footpath boards are often refused, so check before buying.
Your food licence on printed material
Check the current FSSAI rules for what your printed material must show about your licence. Ask your food safety adviser, and keep the licence valid.
Faces on the inbound side
Pole kiosks and hoardings are sold per face. Visit at dinner time and choose the face looking at traffic heading towards you.
Alcohol and the board
If you serve alcohol, rules on advertising it differ by state and are strict in many places. Leave the bar off the board unless your licence terms allow it.
Parking in the line
Tell the driver where to park or turn. A site that sends a car past a closed turning loses the table.
The cashier's code
Print a code the cashier asks for at the till, and note it with the bill so the direct orders and the walk-ins can be counted.

Who it is for

This is written for these restaurants.

  • Family restaurants and multi-cuisine dining
  • South Indian vegetarian restaurants and darshinis
  • Biryani, kebab and non-vegetarian specialists
  • Regional cuisine restaurants
  • Casual dining and bar restaurants
  • Quick service restaurants and food courts
  • Cloud kitchens and delivery-only brands
  • Office canteens and food service operators
  • Multi-outlet restaurant groups

Not for

It is not the right fit if.

  • Your restaurant has no clear way to get to it from the road, so a panel would be seen by people who cannot easily reach you.
  • You have no way to link a panel to a booking or a till entry, so you could not tell whether the site paid off.

How it works

How the outdoor advertising work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Draw the catchment

    We agree the roads, junctions and neighbourhoods your buyer moves through. Owners first name a wider area than their buyers travel, and a clinic in Nagarbhavi does not need the whole of west Bengaluru.

  2. 2

    Survey what is available

    We work through the sites on offer inside that catchment and go and stand in front of the ones worth looking at, at the hour your buyer passes. A site that reads well at noon can be dark and hidden by a tree at seven.

  3. 3

    Compare and book

    Sites are compared on facing, visibility, illumination, paperwork and cycle length, then booked through the media owner or their agency at a negotiated rate. The booking is written down: site address, size, lit or unlit, start date and cycle.

  4. 4

    Print to specification

    Artwork is made to the exact panel size and delivered ahead of mounting day, with a proof you approve before printing.

  5. 5

    Monitor the cycle

    We collect mounting and mid-cycle photographs, and take up anything late, torn or unlit with the media owner while the cycle is still running.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Is a hoarding worth it for a single restaurant?
For an outlet people reach by car, on one or two roads, yes, provided it runs a full cycle. For a darshini serving the street it stands on, the same money does more on the Maps listing and its photographs. We say so when that is the answer.
Can outdoor bring direct orders instead of app orders?
It carries the number, which is where that shift starts. Put a scan on the panel that opens a chat with your own ordering line, and give the guest a reason to use it that the app cannot match. Print the same code on the bill and the parcel sticker so the habit survives the cycle.
Is a pole kiosk better than a hoarding for a lunch-hour crowd?
For an office-lunch trade, a kiosk on the lane to the office park puts the name where people walk at lunch. A hoarding suits drivers. Pick by how your customers travel: on foot, they read a kiosk and miss a hoarding.
Do we need extra permission for a lit board near homes?
Lit panels and glow signs near residences may fall under local rules on brightness and hours, and neighbours can complain. Ask the civic body and your landlord before ordering, as rules differ by city and change.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

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