Skip to content
GullySales

HR consulting and outsourcing firms · Search engine optimisation

Rank for the registration a founder is worried about, not for HR consulting.

Search engine optimisation for an HR consultancy decides who a founder finds the week she learns a filing was missed. GullySales builds a page for each problem that brings her there, in the words a twenty-person company uses, and clears the faults keeping those pages out of results.

A street junction fingerpost: several lettered direction arms on one post, the top arm freshly painted and pointing down your street while the others have weathered, with the paint tin and brush still at its foot

What search engine optimisation means

Search engine optimisation (SEO) is the work of getting your website to appear when a buyer searches Google for what you sell. GullySales builds pages around real search terms, fixes technical issues that block ranking, and tracks which searches actually bring enquiries.

For HR consulting and outsourcing firms

Where it usually goes wrong, and what we would do.

  • Nobody types HR consulting on a bad week

    The search is the name of the return, the registration or the threshold an accountant mentioned on the phone. Your service list contains none of those words.

  • The question changes every time the payroll grows

    A five-person startup asks something a hundred-person unit with contract labour never would. One statutory compliance page answers neither of them.

  • An article on provident fund withdrawal brings employees

    Staff searching about their own money are the largest audience in this subject, and none of them will sign a retainer. Decide who a page is for before writing it.

  • The answer is different two states away

    Professional tax and shop registration rules are set state by state, so a page written for Karnataka reads wrong in Telangana. Your own labour adviser confirms the wording, because it is your client's registration at stake.

What we do

What we deliver for HR consulting and outsourcing firms.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A page for each registration and return you file

    Separate pages for provident fund and employee insurance registration, payroll processing, contract labour compliance and the rest, instead of one list of service names.

    Result: A founder searching for her exact problem lands on a page about it.

  2. Pages written to the size of the company

    One page for the founder hiring her tenth employee, another for a plant adding two hundred workers on contract, because the two want opposite things from you.

    Result: The page speaks to the company reading it.

  3. Search terms sorted by who is typing them

    Every phrase marked as an employer question or an employee question, so writing effort goes where a retainer can follow.

    Result: You stop ranking for readers who will never buy.

  4. State wording checked before anything publishes

    Anything specific to one state written plainly, marked as a matter for the client's own adviser, and read by yours before it goes up.

    Result: Nothing on your site claims a rule you cannot stand behind.

  5. Scope moved out of the brochure and onto pages

    Inclusions, turnaround and how the fee is worked out, pulled from a downloadable company profile into text a search engine can read.

    Result: The work you actually sell becomes findable.

  6. Monthly reporting page by page

    Position, visits and enquiries for each service page, read against the baseline recorded before work began.

    Result: You can see which page is earning its place.

How the result is measured

  • Ranking positions
  • Organic traffic
  • Enquiries from organic search

Recorded as a baseline before work starts, then reported every month against it.

Who it is for

This is written for these HR consulting and outsourcing firms.

  • HR outsourcing firms for small businesses
  • Recruitment and staffing consultancies
  • Payroll processing and compliance firms
  • HR compliance and labour law advisory firms
  • Talent management and HR technology consultants
  • Startup-focused HR advisory firms
  • Contract and gig workforce management firms
  • Executive search and leadership hiring firms

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first monthly report.

No open-ended retainer. Each step has a point in time and something you receive.

  1. 01 · Day 1

    Free audit call

    45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

  2. 02 · Within a few working days

    Written, scored report

    Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.

  3. 03 · Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.

  4. 04 · Month 1

    The first fix goes live

    Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

  5. 05 · Every month

    Report against the baseline

    What moved, what did not, and what changes next, in plain words.

  6. 06 · Month 3 to 6

    Renew on the numbers

    The term ends and you decide whether to continue from the results. No twelve-month lock.

How the work runs for HR consulting and outsourcing firms

  1. 1

    Assess

    We look at how clearly your site addresses real HR problems, how fast enquiries are answered, and where your referrals actually come from.

  2. 2

    Build trust with problem-led content

    Pages addressing compliance deadlines, hiring gaps and payroll issues in the plain terms a founder actually searches for.

  3. 3

    Speed up the response

    A same-day reply routine for urgent compliance or hiring enquiries, since these buyers are often reacting to a deadline.

  4. 4

    Bring clients in

    Search visibility and referral relationships with accountants, founders' networks and past clients.

  5. 5

    Manage the retainer relationship

    Clear scope tracking and a review rhythm that protects both delivery quality and renewal conversations.

Proof

What happened when owners fixed this.

Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.

All case studies
  • Growth Sage

    Situation
    There was no settled visual identity, so nothing on the page told a prospect what kind of firm this was.
    What we did
    • Vision and brand values
    • A logo for a professional firm
    • The site audited, then rebuilt
    • Market and competitor research
    Result
    No numbers were recorded for this engagement. The work is described in full in the case study.
    Read the case study
  • Chord Road Hospital

    Situation
    Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
    What we did
    • Website rebuilt around patient needs
    • Search visibility
    • Social media on a schedule
    • Review management
    Result
    • Organic traffic increased 60% within six months
    • Online appointment bookings increased 40%
    • Social following grew 45%, and engagement on it rose 70%
    Read the case study

Also worked with

Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every monthly report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No lock-in, no guarantees we cannot keep

    Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

The offer

Start with a free audit of how you sell.

It is useful on its own, whether or not you hire us.

What you receive

  • A 45-minute call with the person who will do the work
  • A written, scored report on the six places orders leak, within a few working days
  • Every fix ranked by what it returns and what it costs
  • The one thing to do first, and why
  • An honest line on whether you need outside help at all
  • If you do, the scope and the fee in writing

No invoice. No obligation. No sales script.

We call and WhatsApp on this number.

We use your details only to reply to this enquiry. See the privacy policy.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

How long before we rank for payroll outsourcing in our city?
Several months at least, because the firms sitting there have years of pages behind them. A narrower page, such as a first provident fund registration for a twenty-person company, moves sooner. Position and enquiries are reported page by page every month.
Are we allowed to publish advice on labour law?
Publish what you do, what falls due and when, and leave the interpretation to the adviser who signs it. Say on the page that the registration belongs to the client. Have your own legal adviser read the wording before it goes live.
How soon would we see more enquiries?
Fixing reply time and problem-led content helps quickly, since a founder is already searching for that exact gap. Ranking for a search such as payroll outsourcing in your city takes several months.
Do we need to advertise?
Clearer content and a faster reply cost nothing in media and answer the search a founder is already making. Advertising helps for a specific service push, such as payroll compliance ahead of a filing season.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped in the free audit and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
Three to six months at a time. There is no twelve-month lock, and renewal is decided on the numbers against the baseline recorded at the start.
Who will actually do the work?
The person you meet on the audit call. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
For the audit, last month's enquiries in any format and 45 minutes with whoever handles them. After that, access to the accounts the work touches, such as the website, Google Business Profile or CRM, and time for the monthly review.
What if we are not happy with the work?
Tell us and the plan changes. Every month is reported against the baseline, so a number that is not moving is visible to both sides. Terms run three to six months at a time, and the refund and cancellation policy sets out the rest.

Get a free audit of how you sell, and a scored report of where the work is.

Book a free audit