Bid on the deadline and the notice, and leave the broad words alone.

1. Campaigns split by urgency rather than by service

   One campaign for the founder with a date this week, another for the owner comparing payroll vendors, each with its own bid and its own page.

   Result: The urgent search stops competing with the slow one for budget.

2. A landing page per campaign, carrying scope and a fee note

   The page names what is included, what it costs to find out and who calls back, instead of sending every click to the home page.

   Result: A caller already knows what they are asking for.

3. Call tracking on the number in the ads

   A separate line used in advertising alone, with every call logged against the phrase that produced it.

   Result: You can tell a compliance enquiry from a curiosity click.

4. Negative words for employees and students

   Terms belonging to staff checking their own provident fund and to students studying human resources, kept out of the account and reviewed each month.

   Result: Your budget stops paying for people with nothing to buy.

5. A LinkedIn set aimed at HR heads

   A small campaign for the company sizes you serve, written about changing a vendor rather than about a deadline.

   Result: Larger accounts hear from you before their contract is up.

6. Spend and signings read together every month

   Cost per enquiry and cost per signed retainer by campaign, set against the enquiry baseline agreed before the first ad ran.

   Result: You judge the ads on retainers rather than on clicks.

1. 01 · Day 1

   Free audit call

   45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

2. 02 · Within a few working days

   Written, scored report

   Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.

3. 03 · Before work starts

   Baseline recorded

   Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.

4. 04 · Month 1

   The first fix goes live

   Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

5. 05 · Every month

   Report against the baseline

   What moved, what did not, and what changes next, in plain words.

6. 06 · Month 3 to 6

   Renew on the numbers

   The term ends and you decide whether to continue from the results. No twelve-month lock.

• Marketing and sales, as one job

  Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

• The person on the first call does the work

  No account managers in between. You are never handed to someone you have not met.

• A baseline before anything starts

  Your numbers are written down on day one, so every monthly report compares against something honest.

• The fee in writing, split three ways

  Our time, your media spend and production on separate lines. You always see what goes to us.

• No lock-in, no guarantees we cannot keep

  Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.

• One office, and we say so

  Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.