Spend where a founder looks for HR help, and stop paying for the rest.

1. A channel decision, including what to stop

   Each channel judged on the enquiries it has actually produced, with the ones that produced none named and closed.

   Result: Money and hours come back from places that were never working.

2. Search and LinkedIn run as the paid pair

   Search for the owner with an urgent gap, LinkedIn for the HR head at a company large enough to have one, with separate messages.

   Result: Both buyers are covered without a third channel to fund.

3. A referral programme with accountants

   A named list of chartered accountants and company secretaries, an introduction for each, and a routine for telling them what happened to their referral.

   Result: The network that already sends work sends more of it.

4. A proof kit that names nobody

   Descriptions of work by company size and problem, a note on how quickly you answer, and reference clients who agree to take a call.

   Result: You can show evidence without breaking a confidentiality clause.

5. One view of enquiries by source

   Every enquiry tagged to where it came from, in one sheet or CRM, instead of counting each channel's own dashboard.

   Result: You stop reading four reports that disagree.

6. A review before each term ends

   A written look at what to keep and what to drop, timed to the end of the three to six month engagement rather than left open.

   Result: The plan changes on evidence, not on habit.

1. 01 · Day 1

   Free audit call

   45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

2. 02 · Within a few working days

   Written, scored report

   Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.

3. 03 · Before work starts

   Baseline recorded

   Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.

4. 04 · Month 1

   The first fix goes live

   Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

5. 05 · Every month

   Report against the baseline

   What moved, what did not, and what changes next, in plain words.

6. 06 · Month 3 to 6

   Renew on the numbers

   The term ends and you decide whether to continue from the results. No twelve-month lock.

• Marketing and sales, as one job

  Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

• The person on the first call does the work

  No account managers in between. You are never handed to someone you have not met.

• A baseline before anything starts

  Your numbers are written down on day one, so every monthly report compares against something honest.

• The fee in writing, split three ways

  Our time, your media spend and production on separate lines. You always see what goes to us.

• No lock-in, no guarantees we cannot keep

  Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.

• One office, and we say so

  Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.