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HVAC companies · Referral marketing

Get the builder and the society secretary to hand you the work.

Referrals for an HVAC company come from builders, interior contractors, electricians and society secretaries as much as from happy homeowners. GullySales works out which relationships are worth building, writes the introduction they can pass on, and sets what a fee looks like when one is fair.

Book a free auditor call +91 80958 58589

A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.

Realistic editorial illustration of hvac companies at work in India

What referral marketing means

Referral marketing is asking an existing customer to recommend you to someone they know, usually with a reward for both sides. It differs from a loyalty scheme because it brings in a new customer rather than a repeat purchase. GullySales builds the ask and the reward into a point where a customer is already satisfied.

Also for HVAC companies

Sales and marketing for HVAC companies, the overview.

Last updated 5 Oct 2026.

For HVAC companies

Where it usually goes wrong, and what we would do.

  • “One society secretary is worth a hundred homeowners”

    An apartment block with two hundred flats has one person everybody asks who to call. Service that building well and the referrals arrive without any advertising.

  • “The interior contractor decides the AC before the owner does”

    By the time a homeowner thinks about cooling, the false ceiling is already drawn. The contractor and the electrician have an HVAC company they call.

  • “A facilities head's recommendation travels to other buildings”

    Facilities managers move jobs and talk to each other. One well-run contract in an office park gets mentioned at the next building's tender.

What we do

What we deliver for HVAC companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A partner list of builders, contractors, electricians and societies

    The people asked about cooling in your service area, listed with the buildings they work on and who to speak to.

    Result: You know whose door to knock on this month.

  2. A capability note a contractor can forward

    One short document with the systems you install, the brands you work with, your service area and your response commitment, in a file that opens on a phone.

    Result: Your name reaches the homeowner through the person already on site.

  3. A written arrangement for trade referrals

    What you pay or discount for referred work, how it is invoiced and when it applies, agreed with each partner before the first job.

    Result: Nobody negotiates a commission after the installation is done.

  4. A homeowner ask at the end of a good job

    A short, specific request from the technician after a repair that went well, asking the customer to mention you in the building group.

    Result: Your name enters the chat where every breakdown is discussed.

  5. A society outreach round before the season

    An offer taken to the secretary covering common-area units, with a separate rate for individual flats in the block.

    Result: One conversation opens a whole building.

  6. Referral source recorded on every enquiry

    Each new job tagged with who sent it, and followed through to the value of the work.

    Result: You can see which partner is worth a visit and which is worth dropping.

  7. Referred work read against the baseline

    Referrals received, what share converted and what they were worth, set beside the baseline recorded before work started.

    Result: You can tell whether the partner round beats the advertising.

How the result is measured

  • Referrals received
  • Referral conversion rate
  • Cost per referred customer

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full referral marketing page

How referrals reach an HVAC contractor

An HVAC job is passed on by builders, interior contractors, electricians and society secretaries before the owner calls.

Builders and project managers
Chiller and VRF capacity is fixed at the design stage. Send the project manager a note on the load calculations you check, the plant room space you need and the commissioning documents you hand over.
Interior contractors
A contractor building the false ceiling needs the ducting and refrigerant pipe route first. Send a layout sheet marking the indoor unit positions to leave open before the ceiling closes.
Electricians
An electrician fitting split ACs gets asked who can do the gas piping and service. Give him a laminated card with your name, the brands you service and how to book a call-out.
Society secretaries
A secretary gets requests for a technician before summer. Offer a notice for the society board with AC service rates and visit dates, and ask permission to put it up.
Referrer on the job card
Write the referrer on the job card and again on the invoice. When an AMC is signed, note the source so the builder or electrician is thanked for the long relationship, not the first visit.
What never to do
Never cut corners on a referrer's job to protect the price. A poorly sized unit installed for a builder's client reaches the rest of the project before you hear about it.

Who it is for

This is written for these HVAC companies.

  • Residential split AC installers
  • Commercial VRF and VRV contractors
  • Chiller plant and industrial cooling specialists
  • Cold storage and refrigeration contractors
  • Hospital and healthcare HVAC contractors
  • AMC-focused service companies

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Free audit call

    90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

  2. After the call

    Written, scored report

    Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.

  3. Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the work runs for HVAC companies

  1. 1

    Assess

    We look at how you show up in local search before summer and your reply time on calls and WhatsApp. We also count how many AMC customers are due for renewal.

  2. 2

    Fix the profile and the reply

    Google Business Profile completed with service areas and response time, and a routine so a summer breakdown call is answered the same day.

  3. 3

    Build the AMC renewal system

    Reminders sent to every customer before their contract lapses, so a renewal is not left to chance or a forgotten calendar entry.

  4. 4

    Bring enquiries in ahead of season

    Local search and advertising timed to start before the summer rush, not once it has already begun.

  5. 5

    Win the commercial tender

    Proposal and case-study material for office, mall and hospital tenders, built around energy efficiency and response time.

Proof

What happened when owners fixed this.

Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.

All case studies

  • ViRo Enterprises

    Situation
    There was no professional, easy-to-use website representing the company at all. A buyer comparing solar suppliers had nothing to read.
    What we did
    • User experience planned first
    • A responsive website
    • Pages written properly
    • One visual language
    Result
    No numbers were recorded for this engagement. The work is described in full in the case study.
    Read the case study

  • Chord Road Hospital

    Situation
    Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
    What we did
    • Website rebuilt around patient needs
    • Search visibility
    • Social media on a schedule
    • Review management
    Result
    • Organic traffic increased 60% within six months
    • Online appointment bookings increased 40%
    • Social following grew 45%, and engagement on it rose 70%
    Read the case study

Also worked with

Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

The offer

Start with a free audit of how you sell.

It is useful on its own, whether or not you hire us.

What you receive

  • A 90-minute call with the person who will do the work
  • A written, scored report on the six places orders leak
  • Every fix ranked by what it returns and what it costs
  • The one thing to do first, and why
  • An honest line on whether you need outside help at all
  • If you do, the scope and the fee in writing

No invoice. No obligation. No sales script.

How the audit scores you: the Order Leak Framework

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FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Book the free audit
Is paying a commission to a builder or contractor acceptable?
It is common in construction and nothing stops you doing it, as long as the customer's price is not quietly inflated to pay for it. Agree it in writing, invoice it properly, and account for it. Your CA will tell you how to treat it.
How do we approach a society secretary without annoying them?
Go with something they need rather than a request. An inspection of the common-area units, or a written note on what the block's systems will cost to maintain, gives them something to take to the committee.
Who answers a warranty claim on a unit that a contractor installed and referred to us?
Write it down at the start: the installer handles faults that come from installation, and you handle those covered by your own warranty or the brand's. Give the customer one number to call, so the referrer is not blamed for a problem he did not cause.
A referred client wants a lower price than we quoted. What do we do?
Quote on the load calculation and the unit, not on who sent him. If the client cuts the specification to cut the price, say so in writing. Tell the contractor too, so he does not feel sold around, and keep the written scope the same for both.
How soon before summer should we start?
As early in the year as you can, since search visibility and AMC reminders both take time to build before the rush arrives. In most of India that means January, so AMC reminders have gone out and the profile is current before the first hot week.
Do we need to advertise?
Most HVAC businesses benefit first from a faster reply and a complete Google Business Profile, which cost nothing in media. Advertising helps during the short pre-summer window when demand peaks.
Who will actually do the work?
The person you meet on the audit call. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
For the audit, last month's enquiries in any format and 90 minutes with whoever handles them. After that, access to the accounts the work touches, such as the website, Google Business Profile or CRM, and time for the review meetings.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for HVAC companies.

All articles

More for HVAC companies

Everything else we would do for you.

Closest to this: customers after the sale

Also for HVAC companies

Or start from the overview: sales and marketing for HVAC companies.

Your next practical step

Get a free audit of how you sell, and a scored report of where the work is.

90 minutes. A written, scored report. No invoice and no obligation.

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