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B2B wholesale marketplaces · Lead generation

Find sellers worth signing and buyers worth activating, one side at a time.

Lead generation for a B2B wholesale marketplace means building two lists: wholesalers, distributors and manufacturers who could sell on the platform, and retailers, factory buyers and traders who could order from it. GullySales works on both lists, the outreach to each and the record of where every lead came from.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of industrial suppliers and distributors at work in the United States

What lead generation means

Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.

Also for B2B wholesale marketplaces

Sales and marketing for B2B wholesale marketplaces, the overview.

Last updated 18 Oct 2026.

For B2B wholesale marketplaces

Where it usually goes wrong, and what we would do.

  • “A seller lead and a buyer lead are different people”

    A seller lead is an owner weighing a new sales channel against the agents already carrying the stock. A buyer lead is a shop owner or purchase manager looking for a reliable restock. One form and one pitch cannot serve both, so the lists stay apart.

  • “Leads are only useful where the other side exists”

    A buyer lead in a town where no listed seller delivers is a wasted call. A seller lead in a product group with no buyers nearby ends in a disappointed wholesaler. Lead lists follow the pincodes and product groups where the platform can actually fulfil an order.

  • “Sign-ups are not leads”

    An installed app with no order is a registration, not a customer. Teams count installs and then wonder why revenue is flat. Treat a lead as live only after a seller lists stock or a buyer places an order, and track the step where each one stalls.

  • “Field agents and phone enquiries are lead sources too”

    Shop-owner enquiries come through agents on the beat, WhatsApp forwards and missed calls, not only the website. When these never reach a shared sheet, the founders cannot tell which source brings buyers who order again.

What we do

What we deliver for B2B wholesale marketplaces.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A seller prospect list by product group and market area

    Wholesalers, distributors and manufacturers grouped by the product groups you are opening and the mandi or market area they serve.

    Result: Each prospect shows the product group, the area and who on your team owns the approach.

  2. A buyer prospect list by pincode

    Retail shops, traders and factory purchase desks listed against pincodes where a listed seller can deliver.

    Result: Every buyer lead sits in a pincode that has stock behind it.

  3. Separate enquiry forms and intake sheets

    One short form for sellers asking about catalogue and settlement, another for buyers asking about range and credit.

    Result: Seller and buyer enquiries arrive in different sheets with the source noted.

  4. A source column on every lead

    Website, field agent, referral by an existing seller, WhatsApp forward or event, recorded when the lead is created.

    Result: You can filter the register to see which source produced buyers who ordered.

  5. A stage definition for each side

    Written stages from first contact to first live listing for sellers, and from registration to second order for buyers.

    Result: The team agrees what counts as a live lead before the next list is built.

How the result is measured

  • Enquiries generated
  • Cost per enquiry
  • Enquiries by source

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full demand and lead generation page

Who it is for

This is written for these B2B wholesale marketplaces.

  • General merchandise and FMCG marketplaces serving kirana and retail stores
  • Industrial supplies and MRO marketplaces for factory buyers
  • Textile and garment marketplaces linking mills, wholesalers and boutiques
  • Agri input and produce marketplaces for traders and processors
  • Building material and hardware marketplaces for contractors and dealers
  • Pharmacy and medical supply platforms for licensed retailers
  • Electronics and mobile accessory marketplaces for shop owners
  • Niche category platforms such as packaging, stationery or hospitality supplies

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the lead generation work runs

  1. 1

    Understand your capacity

    We agree how many enquiries your sales team can actually handle well, so the system is not built to overwhelm it.

  2. 2

    Audit current sources

    We check what already brings in enquiries today, even informally, before adding anything new.

  3. 3

    Strategise the channel mix

    Content, search and paid channels are chosen based on where your buyers already look.

  4. 4

    Implement capture and follow-up

    Pages, forms and a follow-up process are built and connected end to end.

  5. 5

    Measure and optimise

    We track enquiry volume and quality and adjust the channel mix to match.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should we generate seller leads or buyer leads first?
Sellers first for the product groups and city you open with, because a buyer who finds an empty shelf leaves. Once stock is listed and deliverable, buyer leads for those pincodes make sense. We plan the sequence with you.
Can you promise a number of leads?
No. Lead volume depends on your product groups, terms and market, and we do not promise it. We prepare the lists, outreach and records that show where leads come from and where they stall.
Where do wholesale leads come from if we have no big brand name yet?
From the market itself: wholesalers in a mandi, distributors who already sell to shops, and existing sellers who know others in the trade. A referral from a listed seller is a stronger start than a cold list. We record each source.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for B2B wholesale marketplaces

Everything else we would do for you.

Closest to this: leads and follow-up

Also for B2B wholesale marketplaces

Or start from the overview: sales and marketing for B2B wholesale marketplaces.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need