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B2B wholesale marketplaces · Digital marketing

Plan search, messaging, ads and the field team as one launch, city by city.

Digital marketing for a B2B wholesale marketplace is the combined use of search, messaging, social media, paid ads and email to reach sellers and business buyers. GullySales plans the channels around one city and a few product groups at a time, and reads results from your own orders.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of industrial suppliers and distributors at work in the United States

What digital marketing means

Digital marketing is the combined work of search, social media, advertising and website channels running together rather than as separate projects with separate people. GullySales runs these as one connected system so a change in one channel, such as a new offer, is reflected everywhere at once.

Also for B2B wholesale marketplaces

Sales and marketing for B2B wholesale marketplaces, the overview.

Last updated 18 Oct 2026.

For B2B wholesale marketplaces

Where it usually goes wrong, and what we would do.

  • “Spreading effort across every city thins both sides”

    Ads spread over several cities bring registrations where no seller delivers. The buyer finds nothing, and the platform pays for an install with no order. A single city with listed stock gives a fair test of which channel works.

  • “Cost per install is the wrong number to watch”

    An install is cheap to buy and worth little. What matters is the cost to bring a buyer to a first order, and to a second one. Reporting that stops at installs hides the real cost.

  • “Online and field work belong in one plan”

    A shop owner may see a message, meet a field agent and place an order a day later. If the digital team and the field team keep separate records, nobody knows which effort worked. One register and one source field joins them.

  • “Seller marketing and buyer marketing compete for the same budget”

    Money spent on seller recruitment without buyers, or on buyer ads without sellers, stalls the platform. The plan sets which side is thin in each city and puts the spend there first.

What we do

What we deliver for B2B wholesale marketplaces.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A city launch plan

    A single-page plan for one city: product groups, seller targets, field beats, search, messaging and paid ads, with an owner for each part.

    Result: The founders can read what is being tried in the city and by whom.

  2. A channel and audience map

    Which channel reaches sellers, which reaches shop owners and which reaches purchase managers, with the message for each.

    Result: Each channel has a stated audience and goal.

  3. A tracking set-up from click to order

    Source tags on links, forms and calls so that each order can be traced to the effort that brought the buyer.

    Result: You can filter orders by the channel that brought the buyer.

  4. A paid advertising test plan

    A small test for one product group and one city, with the landing page, the audience and the stop rule written down.

    Result: The test has a written stopping point before money is spent.

  5. A two-sided performance sheet

    Sellers live, buyers ordering, repeat orders and cost to first order, side by side for each city.

    Result: The thinner side of each city is visible at a glance.

How the result is measured

  • Enquiries across channels
  • Cost per enquiry overall
  • Channel mix by contribution

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full integrated marketing campaigns page

Who it is for

This is written for these B2B wholesale marketplaces.

  • General merchandise and FMCG marketplaces serving kirana and retail stores
  • Industrial supplies and MRO marketplaces for factory buyers
  • Textile and garment marketplaces linking mills, wholesalers and boutiques
  • Agri input and produce marketplaces for traders and processors
  • Building material and hardware marketplaces for contractors and dealers
  • Pharmacy and medical supply platforms for licensed retailers
  • Electronics and mobile accessory marketplaces for shop owners
  • Niche category platforms such as packaging, stationery or hospitality supplies

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the digital marketing work runs

  1. 1

    Understand the objective

    We agree the one thing this campaign needs to achieve before choosing any channel.

  2. 2

    Audit available channels

    We assess which channels are realistic to run well within the budget and timeline.

  3. 3

    Strategise the central idea

    One message and offer is developed that will work across every planned channel.

  4. 4

    Implement across channels

    Each channel receives its own adapted version, launched on a shared timeline.

  5. 5

    Measure as one campaign

    Results from every channel are combined into a single report against the original objective.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Which channel should we start with?
The one that reaches the thinner side in your launch city. If sellers are few, direct outreach to wholesalers. If buyers are few, field visits and messaging. Search and ads follow once the pages and stock are ready.
Can you promise orders from digital marketing?
No. Orders depend on your range, rates, delivery and the market, and we do not promise any number. We plan the channels and the tracking, so you can see what brought buyers and decide where to spend.
How much should we spend on ads?
That is your decision, and we do not suggest a figure here. Start with a small test on a single city and product group, set a stopping rule, and read the cost to a first order before putting in more.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for B2B wholesale marketplaces

Everything else we would do for you.

Closest to this: strategy and research

Also for B2B wholesale marketplaces

Or start from the overview: sales and marketing for B2B wholesale marketplaces.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need