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B2B wholesale marketplaces · WhatsApp marketing

Meet the kirana owner and the wholesaler where they already place orders.

WhatsApp marketing for a B2B wholesale marketplace is the use of business messaging to onboard sellers, activate buyers and remind them to reorder. GullySales plans the messages and the opt-in routine, and asks you to check the platform's current rules before sending.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of industrial suppliers and distributors at work in the United States

What WhatsApp marketing means

WhatsApp marketing is sending updates, offers and reminders to customers on the app most Indian buyers already check daily. GullySales sets up business WhatsApp, writes the message templates and keeps the list consented and current.

Also for B2B wholesale marketplaces

Sales and marketing for B2B wholesale marketplaces, the overview.

Last updated 18 Oct 2026.

For B2B wholesale marketplaces

Where it usually goes wrong, and what we would do.

  • “Wholesale trade already runs on WhatsApp”

    Rate lists, stock photographs and order confirmations pass between wholesalers and shops on WhatsApp every day. A marketplace that asks buyers to leave the chat and learn a new app has to give a clear reason.

  • “Broadcast messages that ignore the buyer get blocked”

    A shop owner who receives offers for items they never buy will mute or block the number. Messages should be tied to a product group the buyer has bought or asked about, and sent only to people who agreed to receive them.

  • “Seller onboarding fits a chat better than a form”

    A wholesaler can send a rate sheet photograph, a GST copy and a product list in a few messages. A step-by-step chat flow that collects these, with a person watching, is easier than a long web form.

  • “A number shared by several executives creates confusion”

    When several sales executives use one personal number, the buyer cannot tell who owns the account, and history leaves with the person. A business account with assigned owners and a shared record fixes the thread.

What we do

What we deliver for B2B wholesale marketplaces.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. An opt-in and consent routine

    Where and how buyers and sellers agree to receive messages, recorded in the register.

    Result: Each contact shows when and how they agreed.

  2. Message templates for the buyer journey

    Welcome, first-order nudge, new arrival, price change and reorder prompts, written in the language of the launch city.

    Result: Each template names its purpose and the buyer group it is for.

  3. A seller onboarding chat flow

    A sequence that collects documents, rate sheet and catalogue details and hands the seller to a person at defined points.

    Result: The seller completes onboarding without a long form.

  4. A catalogue-sharing format

    A standard way to share product group lists, rates and minimum order quantity with buyers by message.

    Result: Buyers see the same layout each time they receive a list.

  5. Rules for the sales team's use

    Which numbers send what, who replies, and how chats are logged against the account.

    Result: No account is handled from a personal number without a record.

How the result is measured

  • Messages delivered
  • Reply rate
  • Enquiries from WhatsApp

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full WhatsApp marketing and automation page

Who it is for

This is written for these B2B wholesale marketplaces.

  • General merchandise and FMCG marketplaces serving kirana and retail stores
  • Industrial supplies and MRO marketplaces for factory buyers
  • Textile and garment marketplaces linking mills, wholesalers and boutiques
  • Agri input and produce marketplaces for traders and processors
  • Building material and hardware marketplaces for contractors and dealers
  • Pharmacy and medical supply platforms for licensed retailers
  • Electronics and mobile accessory marketplaces for shop owners
  • Niche category platforms such as packaging, stationery or hospitality supplies

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the whatsapp marketing work runs

  1. 1

    Understand current WhatsApp use

    We review how customers currently message you and how consistently, if at all, it is answered.

  2. 2

    Audit common questions

    We identify the questions that come up repeatedly, which decide what should be automated first.

  3. 3

    Set up automation and templates

    An automated first response and quick reply templates are built for the most common needs.

  4. 4

    Connect to the CRM

    Conversations are linked to customer records so context carries over between team members.

  5. 5

    Measure and optimise

    We track response time and conversion, refining automated responses based on what customers actually ask.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Is WhatsApp marketing allowed for our buyers?
Business messaging has rules on consent, templates and content, and they change. Check the platform's current rules before you send, and consider advice on data and consent from your own legal adviser. We design the routine around consent.
Can we send a catalogue to all registered buyers?
Not wisely. A catalogue of items a buyer never purchases is noise. Group buyers by what they bought or asked for, and send the relevant product group. Smaller, matched lists protect the number from blocks.
Do we need the official business API?
For larger volumes and automated templates, the official route is needed, and providers in India offer it. For a small launch team, a business app with careful manual messaging may be enough. We help you pick the level that matches your size.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for B2B wholesale marketplaces

Everything else we would do for you.

Or start from the overview: sales and marketing for B2B wholesale marketplaces.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need