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B2B wholesale marketplaces · Social media

Show retailers and wholesalers what is on the platform, and who is already trading there.

Social media marketing for a B2B wholesale marketplace is a set of posts and messages aimed at shop owners, purchase managers and wholesalers, not at consumers. GullySales plans what each audience should see, on the channels they actually use, and links each post to a sign-up or an order.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of industrial suppliers and distributors at work in the United States

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for B2B wholesale marketplaces

Sales and marketing for B2B wholesale marketplaces, the overview.

Last updated 18 Oct 2026.

For B2B wholesale marketplaces

Where it usually goes wrong, and what we would do.

  • “The two audiences scroll different platforms”

    A wholesaler weighing a new channel looks at LinkedIn and trade groups. A kirana or hardware shop owner is on WhatsApp, Facebook and YouTube in a regional language. One content plan for both reaches neither well.

  • “Consumer-style posts do not move a bulk buyer”

    Festive graphics and brand reels earn likes from people who will never place an order. A retailer reacts to a new arrival, a rate change, a stock-back notice or a short clip of a seller's godown.

  • “Seller stories are the proof a new seller needs”

    A wholesaler wants to see another wholesaler in the same trade on the platform. Plain posts about who joined, which product group they list and which towns they deliver to answer the question before it is asked.

  • “A post with no next step is wasted”

    Marketplace posts end with an app logo and nothing else. A buyer needs a clear action: see this product group, ask for a rate, place an order, or register. Each post carries one step and one tracked link.

What we do

What we deliver for B2B wholesale marketplaces.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A channel plan by audience

    Which channels for sellers, which for shop owners and which for purchase managers, with the language each uses.

    Result: Each audience has named channels and a reason for each.

  2. A post bank for new arrivals and rate changes

    Templates for stock-back, new seller, new product group and price update posts that the team fills in from the live catalogue.

    Result: A new arrival becomes a post without a design request.

  3. Seller spotlight posts

    Short profiles of sellers in a trade, built from the seller's own details and the product groups listed, with the seller's agreement.

    Result: Each profile names the seller's product group and delivery areas.

  4. Regional-language short videos

    Brief clips showing how to place a first order or check stock in the app, in the language of the launch city.

    Result: A shop owner can follow the first order on a phone screen.

  5. A tracking sheet for posts

    Each post tagged with the audience, the action and the link used, so registrations and orders can be traced back.

    Result: You can see which posts led to a sign-up or an order.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Who it is for

This is written for these B2B wholesale marketplaces.

  • General merchandise and FMCG marketplaces serving kirana and retail stores
  • Industrial supplies and MRO marketplaces for factory buyers
  • Textile and garment marketplaces linking mills, wholesalers and boutiques
  • Agri input and produce marketplaces for traders and processors
  • Building material and hardware marketplaces for contractors and dealers
  • Pharmacy and medical supply platforms for licensed retailers
  • Electronics and mobile accessory marketplaces for shop owners
  • Niche category platforms such as packaging, stationery or hospitality supplies

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the social media work runs

  1. 1

    Understand your audience and platforms

    We identify which platforms your specific buyers actually use and what kind of content they respond to.

  2. 2

    Audit current presence

    We review existing pages, past content performance and any gaps in consistency.

  3. 3

    Build the content calendar

    A plan is created, balancing genuine value with occasional direct offers.

  4. 4

    Implement and post

    Content is created and published consistently on the agreed schedule.

  5. 5

    Measure and optimise

    We track enquiries alongside engagement and adjust the content mix based on what actually performs.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Which platform matters most for a wholesale marketplace?
It depends on the audience. Sellers and brand heads are found on LinkedIn, shop owners on WhatsApp and video platforms. We read where your registered buyers came from and plan around that, not around a default.
Should we run paid social promotion?
Only after the organic posts and the landing page are working for one audience. Paid promotion on a weak offer spends money on installs without orders. If you do promote, check each platform's current rules for business advertising.
Can sellers post about the platform themselves?
Yes, when they want to, and it carries weight with other wholesalers. Give sellers a simple pack of approved lines and images, and keep claims to what the seller agreement and your terms actually say.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for B2B wholesale marketplaces

Everything else we would do for you.

Closest to this: content and social

Also for B2B wholesale marketplaces

Or start from the overview: sales and marketing for B2B wholesale marketplaces.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need