Freight forwarding companies · Follow up systems
Call after the quote goes out and find out whether the shipment is still moving.
A follow-up system for a freight forwarder is the routine that makes someone contact the shipper after every quote and records the answer. GullySales designs the routine, the messages and the record so a silent rate request gets a second contact.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What follow up systems means
A follow-up system is the set routine for calling, messaging or emailing an enquiry more than once, since most buyers do not decide on the first conversation. GullySales sets the number and timing of follow-ups so an undecided buyer keeps hearing from you until they decide either way.
Also for freight forwarding companies
Sales and marketing for freight forwarding companies, the overview.
Last updated 18 Oct 2026.
For freight forwarding companies
Where it usually goes wrong, and what we would do.
“The rate goes out and nobody calls”
A forwarder replies to a rate request and wait. The shipper compares four quotes and picks one, and the forwarder who never rang cannot learn why it lost. A simple second contact asking whether the shipment is firm changes that.
“The question matters more than the chase”
Asking is the cargo still going, and when, is a useful call. Asking have you decided is a pushy one. The first gives the desk a date and a reason, and the shipper feels served rather than chased.
“A shipper who goes elsewhere should still be called”
When a shipment is lost, a short call asking what decided it teaches the desk about rate, schedule or trust. Some shippers return on the next shipment because someone asked.
“Shipments that did go well need a follow-up too”
After delivery, a message checking that the documents were in order and the cargo arrived as expected builds the relationship. A repeat shipper is built here, in the quiet after the work.
What we do
What we deliver for freight forwarding companies.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Follow-up rules
A clear rule on who contacts whom after each quote, and what the call or message asks.
Result: A rule the desk can follow without a reminder from the owner.
Message templates
Short, polite messages for WhatsApp and email for a second contact, a lost-shipment enquiry and a post-delivery check.
Result: Ready wording that the executive adjusts, not writes afresh.
Quote status list
A list of open quotes with date sent, lane and the next contact due.
Result: A list that shows every quote with no reply.
Win and loss notes
A short form for the reason a quote was won or lost, filled in after each outcome.
Result: A pile of reasons the owner can read for patterns.
Dormant shipper list
A list of shippers who have not sent cargo lately, with a prepared message for each.
Result: A named list of shippers to ask what changed.
How the result is measured
- Follow-up completion rate
- Average number of follow-ups before close
- Enquiries closed after repeat follow-up
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these freight forwarding companies.
- Sea freight forwarders handling full container loads
- LCL consolidators with weekly sailings to fixed ports
- Air freight forwarders for urgent and perishable cargo
- Project cargo and oversize equipment specialists
- Import desks for machinery, electronics and raw material
- Garment, leather and handicraft export handlers
- Agri and food product export handlers
- Agents and sub-agents of overseas forwarding networks
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the follow up systems work runs
- 1
Measure today's reply time
From last month's enquiries, we measure how long each waited for a first reply and how many follow-ups it got.
- 2
Agree targets and the sequence
We set reply targets and the follow-up sequence with your team, based on its real hours and workload.
- 3
Set up templates, tasks and ownership
Templates, first-call questions, CRM tasks and named owners go live, with cover for leave and weekends.
- 4
Track and adjust every month
Reply time and follow-up completion are reported against the baseline, and the routine is changed where it is not kept.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Will following up annoy the shipper?
Who should do the follow-up?
Can the follow-up be automated?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for freight forwarding companies
Everything else we would do for you.
Closest to this: leads and follow-up
Also for freight forwarding companies
Or start from the overview: sales and marketing for freight forwarding companies.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.