Freight forwarding companies · Social media
Keep your name in front of shippers between one shipment and the next.
Social media for a freight forwarder means showing up where exporters and logistics heads already read, mainly LinkedIn and WhatsApp groups, with posts about lanes, documents and port changes. GullySales plans the posts and the profiles, and does not promise followers or leads.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What social media means
Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.
Also for freight forwarding companies
Sales and marketing for freight forwarding companies, the overview.
Last updated 18 Oct 2026.
For freight forwarding companies
Where it usually goes wrong, and what we would do.
“LinkedIn is where logistics heads read”
The shipping executive at an exporting firm and the trade desk at a merchant house spend time on LinkedIn. A page that posts useful notes about a port or a document problem is remembered when a rate request has to go out.
“A rate card posted on social media goes stale”
Freight rates move with the shipping lines, and a post with a figure becomes wrong the next time a line changes. Posts that explain how a quote is built age better than posts that state a price.
“Port and sailing changes are worth sharing”
When a line changes a sailing or a port has congestion, shippers want to know what it means for their cargo. A short, accurate note from a forwarder who handles that port shows real knowledge of the lane.
“Photos of cargo need permission”
A container being loaded makes a good picture, but the cargo and the shipper may be confidential. Ask the shipper first, hide marks and names, and never post a consignment that the shipper has not agreed to share.
What we do
What we deliver for freight forwarding companies.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Profile set-up
A company page and key staff profiles that say your lanes, services and offices in plain words.
Result: A profile that tells a visitor in seconds what you handle.
Post plan by theme
A list of post themes, such as documents, cut-off dates, port notes and cargo handling, with a draft for each.
Result: A set of posts ready for the team to review and publish.
Cargo-type posts
Short posts for garment, food, machinery and chemical exporters, each speaking to that cargo's own worries.
Result: Each cargo group has posts that name its own concerns.
Staff guide
A one-page guide for your team on what to post, what to leave out and how to answer comments.
Result: Staff know what is safe to post about a shipment.
Reach record
A record of posts, profile visits and messages received that mention a post.
Result: A view of which themes bring conversations.
How the result is measured
- Posts published
- Engagement rate
- Enquiries from social profiles
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these freight forwarding companies.
- Sea freight forwarders handling full container loads
- LCL consolidators with weekly sailings to fixed ports
- Air freight forwarders for urgent and perishable cargo
- Project cargo and oversize equipment specialists
- Import desks for machinery, electronics and raw material
- Garment, leather and handicraft export handlers
- Agri and food product export handlers
- Agents and sub-agents of overseas forwarding networks
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the social media work runs
- 1
Understand your audience and platforms
We identify which platforms your specific buyers actually use and what kind of content they respond to.
- 2
Audit current presence
We review existing pages, past content performance and any gaps in consistency.
- 3
Build the content calendar
A plan is created, balancing genuine value with occasional direct offers.
- 4
Implement and post
Content is created and published consistently on the agreed schedule.
- 5
Measure and optimise
We track enquiries alongside engagement and adjust the content mix based on what actually performs.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Is social media useful for a business like ours?
Can we post our rates?
Which platforms should we use?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for freight forwarding companies
Everything else we would do for you.
Closest to this: content and social
Also for freight forwarding companies
Or start from the overview: sales and marketing for freight forwarding companies.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.