Freight forwarding companies · WhatsApp marketing
Answer rate requests on the app your shippers already use to ask for them.
WhatsApp for a freight forwarder is the working channel on which exporters send rate requests, share documents and ask where the cargo is. GullySales sets up the business profile, reply kit and group habits so that the channel is organised and not a pile of personal chats.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What WhatsApp marketing means
WhatsApp marketing is sending updates, offers and reminders to customers on the app most Indian buyers already check daily. GullySales sets up business WhatsApp, writes the message templates and keeps the list consented and current.
Also for freight forwarding companies
Sales and marketing for freight forwarding companies, the overview.
Last updated 18 Oct 2026.
For freight forwarding companies
Where it usually goes wrong, and what we would do.
“Rate requests arrive on personal phones”
An exporter messages the executive they know, and the request sits on one phone. If that person is away, the request waits. A shared business number with an assigned owner for each chat avoids this.
“A standard reply saves time and mistakes”
A rate request needs the same details: commodity, volume or weight, ports, Incoterm and date. A saved reply that asks for all of them at once stops the back-and-forth and lets the desk quote without chasing.
“Documents and status updates belong in a record”
Shippers send invoices, packing lists and photos over chat. If these stay in the chat, nobody else can find them. Filing them against the shipment record keeps operations and sales working from the same facts.
“Broadcasts need permission”
Sending the same message to every shipper on your list can feel like spam. Message only those who have agreed to hear from you, give a way to stop, and check the platform's current rules for business messages.
What we do
What we deliver for freight forwarding companies.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Business profile set-up
A business number with a clear profile showing services, ports and hours, in place of staff personal numbers.
Result: A number shippers can save and the whole desk can answer.
Reply kit
Saved replies for rate requests, missing details, quote sent, second contact and document requests.
Result: Replies the desk can send in a tap.
Chat ownership rule
A simple rule on who owns each chat and how a handover is done when someone is away.
Result: No request left with a person who is not at work.
Shipment group guide
Advice on when to open a group for a live shipment, who joins it and what is kept out of it.
Result: Groups that stay on the shipment and nothing else.
Consent list
A list of shippers who agreed to receive updates, with the date and the topic they agreed to.
Result: A list you can send to without worry.
How the result is measured
- Messages delivered
- Reply rate
- Enquiries from WhatsApp
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these freight forwarding companies.
- Sea freight forwarders handling full container loads
- LCL consolidators with weekly sailings to fixed ports
- Air freight forwarders for urgent and perishable cargo
- Project cargo and oversize equipment specialists
- Import desks for machinery, electronics and raw material
- Garment, leather and handicraft export handlers
- Agri and food product export handlers
- Agents and sub-agents of overseas forwarding networks
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the whatsapp marketing work runs
- 1
Understand current WhatsApp use
We review how customers currently message you and how consistently, if at all, it is answered.
- 2
Audit common questions
We identify the questions that come up repeatedly, which decide what should be automated first.
- 3
Set up automation and templates
An automated first response and quick reply templates are built for the most common needs.
- 4
Connect to the CRM
Conversations are linked to customer records so context carries over between team members.
- 5
Measure and optimise
We track response time and conversion, refining automated responses based on what customers actually ask.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Should we use the WhatsApp Business app or the API?
Can we send rate cards to all our shippers?
What about shipper data in chats?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for freight forwarding companies
Everything else we would do for you.
Or start from the overview: sales and marketing for freight forwarding companies.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.