Freight forwarding companies · Lead generation
Reach the exporters who ship on the ports and cargo you already handle well.
Lead generation for a freight forwarder means finding shippers whose cargo, ports and volumes fit the lanes you run, and getting a rate request from them. GullySales works on the lane pages, the exporter list and the intake form that turn those shippers into enquiries you can quote.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What lead generation means
Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.
Also for freight forwarding companies
Sales and marketing for freight forwarding companies, the overview.
Last updated 18 Oct 2026.
For freight forwarding companies
Where it usually goes wrong, and what we would do.
“A rate request from the wrong lane wastes the quote desk”
An enquiry for a port you do not serve, or a cargo you cannot handle, still costs a sales executive an hour of checking and replying. Lead generation that names your lanes and cargo types keeps those requests away and lets the desk spend time on shipments it can win.
“The best prospects are exporters who already ship”
A garment maker in a cluster with regular orders needs a forwarder every month of the year. A first-time exporter needs one rarely. Building the list around shippers with live orders and known destinations gives the sales team calls worth making.
“Merchant exporters ship many cargoes through one desk”
A trading house may send textiles to one port and engineering parts to another. Reaching the person who books for the whole house is worth more than reaching one factory, and the introduction must list every lane you cover.
“Overseas agents are a source of leads too”
An agent abroad nominating an Indian forwarder sends cargo without any search at all. That route needs a capability note an agent can forward and a record of which agents have written to you.
What we do
What we deliver for freight forwarding companies.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Lane-based exporter list
Manufacturers and merchant exporters near your offices, grouped by what they ship and where it goes, with the booking contact noted.
Result: A list the sales team can call from, sorted by cargo and destination.
Lane and cargo landing pages
One page for each port pair and cargo you want to be found for, saying the services you run and what to send for a rate.
Result: Each page states a lane, a cargo type and the details a quote needs.
Rate request form
A short form that asks for commodity, volume or weight, ports, Incoterm and shipment date before a person picks it up.
Result: Every request reaches the desk with the facts needed to quote.
Source record for each request
A sheet noting where each rate request came from, whether a search, an introduction, a fair or an agent.
Result: A view of which source produced requests and which produced bookings.
Agent capability note
A short English note listing your offices, lanes and handling strengths, written for forwarding networks abroad.
Result: A note an agent can forward to a shipper without rewriting it.
How the result is measured
- Enquiries generated
- Cost per enquiry
- Enquiries by source
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these freight forwarding companies.
- Sea freight forwarders handling full container loads
- LCL consolidators with weekly sailings to fixed ports
- Air freight forwarders for urgent and perishable cargo
- Project cargo and oversize equipment specialists
- Import desks for machinery, electronics and raw material
- Garment, leather and handicraft export handlers
- Agri and food product export handlers
- Agents and sub-agents of overseas forwarding networks
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the lead generation work runs
- 1
Understand your capacity
We agree how many enquiries your sales team can actually handle well, so the system is not built to overwhelm it.
- 2
Audit current sources
We check what already brings in enquiries today, even informally, before adding anything new.
- 3
Strategise the channel mix
Content, search and paid channels are chosen based on where your buyers already look.
- 4
Implement capture and follow-up
Pages, forms and a follow-up process are built and connected end to end.
- 5
Measure and optimise
We track enquiry volume and quality and adjust the channel mix to match.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Should we chase every exporter in our city?
Can you promise a number of rate requests?
Where do we get exporter contacts?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for freight forwarding companies
Everything else we would do for you.
Closest to this: leads and follow-up
Also for freight forwarding companies
Or start from the overview: sales and marketing for freight forwarding companies.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.