Moving companies · Lead generation
The shared lead goes to whoever calls back first, every time.
Lead generation for a moving company is the minute between a form landing and somebody ringing it, and the survey that turns an enquiry into a booked job. GullySales builds the routing, the first message and the follow-up on every quote that goes quiet.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What lead generation means
Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.
Last updated 5 Oct 2026.
For moving companies
Where it usually goes wrong, and what we would do.
“Speed is the only advantage a shared lead offers”
That form was sold to five movers at once. Twenty minutes later there is nothing left to win, however good your crews are.
“A phone quote is not a lead, it is a guess”
A number given without an inventory books a job that loses money on the day. The survey is the step that makes the enquiry worth having.
“The customer is frightened before you say anything”
They have read about a load held hostage and a price that doubled. The first call is won by asking about stairs, parking and a piano, not by quoting fast.
“Your best repeat source never moves house”
A leasing office, a Realtor or a senior move manager sends work every month for years. One of those outlasts any month of advertising.
What we do
What we deliver for moving companies.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Shared leads routed to a person, not an inbox
Marketplace and form enquiries sent straight to whoever can call, with a written first message going out while the call is being attempted.
Result: You are first rather than fourth.
A call script built around the real job
Stairs, elevator reservations, parking for a 26-foot truck, long carries, a piano or a safe, asked in the order an estimator needs them.
Result: The crew is sized for the move that turns up.
Video survey booking before any number is given
A booking step and reminder sequence that moves a caller from asking a price to walking a phone camera through the house.
Result: Estimates get built on an inventory.
Follow-up on every quote that went quiet
A second and third contact on estimates with no answer, repeating the date, the crew size and what is included.
Result: Quotes stop being sent and forgotten.
A referral list of buildings and agents
Leasing offices, Realtors, title and escrow staff, senior move managers and storage facilities in your area, with an outreach routine against each name.
Result: Work arrives without a lead fee attached.
One record of every enquiry and its outcome
Source, minutes to first contact, survey booked, quoted, won or lost with a reason, all in one place.
Result: You can see exactly where jobs are being lost.
How the result is measured
- Enquiries generated
- Cost per enquiry
- Enquiries by source
Recorded as a baseline before work starts, so every later report has an honest comparison.
Where enquiries come from
A moving company's calls come from marketplaces, leasing offices and agents, and each needs the move's facts written down.
- Shared marketplace lead
- Log the marketplace, the time the form arrived and the time you called. Write down the move date, the two addresses and whether the customer has filled in other forms.
- Google or local search call
- Record the move date, size of home, stairs or elevator at each end and parking. Offer a video survey slot, and tell the caller what the crew will need to see.
- Apartment community leasing office
- Note the property manager, the community and how many move-ins they handle. Leave a vendor packet, and record the date you delivered it and who accepted it.
- Realtor or title and escrow office
- Log the agent, the closing date and the buyer's destination. A closing date is the earliest sign of a move, so call the agent's client the day you are told.
- Senior move manager or downsizing client
- Record the family contact, the type of home being left and who makes decisions. Ask about the new place's size, because most of the household will not fit.
- Corporate or HR relocation
- Log the company, how many staff are moving and who pays. Ask whether the employer has an approved vendor list, and what insurance and paperwork it asks for.
Who it is for
This is written for these moving companies.
- Local household movers billing by the hour
- Long-distance carriers running their own authority
- Van line agents
- Office and commercial relocation specialists
- Senior move and downsizing specialists
- Labour-only loading and unloading crews
- Packing, crating and specialty item movers
- Storage and containerised storage operators
- Junk removal and clear-out services
- New companies running one or two trucks
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the lead generation work runs
- 1
Understand your capacity
We agree how many enquiries your sales team can actually handle well, so the system is not built to overwhelm it.
- 2
Audit current sources
We check what already brings in enquiries today, even informally, before adding anything new.
- 3
Strategise the channel mix
Content, search and paid channels are chosen based on where your buyers already look.
- 4
Implement capture and follow-up
Pages, forms and a follow-up process are built and connected end to end.
- 5
Measure and optimise
We track enquiry volume and quality and adjust the channel mix to match.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
Hours that fit your day, agreed up front
Which hours we overlap with yours is settled before any work starts, so you know when a reply is coming and when it is not.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
How fast do we really need to answer a form?
Customers always want a price on the phone. What do we say?
A customer's move date is far off. Is that a lead?
The same customer filled three marketplace forms. How do we log one move?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for moving companies
Everything else we would do for you.
Closest to this: leads and follow-up
Also for moving companies
Or start from the overview: sales and marketing for moving companies.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.